This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold …
Geelong Regional Football Hub vision one step closer to reality
A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe …
UEFA and Japanese FA commit to sustainability strategy until 2031
UEFA and the Japanese Football Association (JFA) agreed this week upon a new sustainability protocol agreement, aligning with both organisations’ …
GIS Masterclass: Fan Engagement and Marketing with Terry Lynam and Karen Grega
The Global Institute of Sport recently hosted a masterclass on Fan Engagement and Marketing, bringing together two industry leaders to …
More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses
Australian football finds itself in a curious position. From the outside, the game appears to be riding a wave of …
Heidelberg United denied qualification to AFC UCL 2
In an announcement made yesterday, Football Australia revealed that, in place of Heidelberg United, Melbourne Victory will now take the …
Football SA commits to quality with TigerTurf partnership
An industry leader in synthetic pitches and sports surface technology, TigerTurf will now team up with Football SA as a …
Football NSW celebrates volunteers across football community
As National Volunteer Week gets underway from 18-24 May, Football NSW are championing the people who dedicate their time and …
Manchester City open new training centre for Women’s First Team
The training centre opened earlier this week, following years of planning, investment and ambition for Manchester City Women.
LALIGA and EA SPORTS FC collaborate in community pitch project
Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a …
Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry
As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the …
Female Referee Mentor Program backed by Football Australia
Football Australia (FA) launched the program last week, aiming to champion the next generation of female referees through connections with …
Decision overturned: FIFA World Cup 2026 to return to Federation Square
Following the announcement earlier this week that Federation Square would not return as a live site for this summer’s FIFA …
World Cup 2026 build-up: FA urges Victorian Government to overturn live site decision
Football Australia responded yesterday to the decision by Melbourne Arts Precinct not to host live watch parties during this year’s …
Como 1907 and Connectome unite to enhance cognitive analysis
Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to …
BDAFA emphasises youth and community through football initiatives
As the 2026 grassroots season begins, Bankstown District Amateur Football Association (BDAFA) commenced a series of initiatives to underline the …
UEFA reaffirm partnership with Oceania Football Confederation
Last week, UEFA signed a Memoriam of Understanding (MoU) with Oceania’s football governing body to continue its commitment to football …
Project ACL: The initiative leading the way on injury research
Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and …
FA Board of Directors Welcomes Two New Appointments
Rachel Wiseman and Angela Mentis will join the FA as Directors, reflecting a continued drive within the governing body to …
Media Mega-Mergers, Minor Leagues: Why Global Consolidation Should Be a Wake-Up Call for Australian Football
The $113 billion merger between Warner Bros. Discovery and Paramount Global signals a major consolidation of global media power that could have defining consequences for Australian football, particularly the A-League.
Melbourne City expand youth program with Hallam Secondary College
The school will join the City Futures Program in its mission to consolidate pathways and community bonds for students.
Football Victoria recognised in Pride in Sport Index 2026
The Silver Status shows Football Victoria‘s commitment to providing Victorians with a safe, inclusive landscape for all to enjoy the …
Melbourne Victory commits to player wellbeing with P3 Recovery
In an announcement made yesterday, Victory revealed that P3 Recovery will become the club’s Official Recovery Partner. Maximised recovery, …
Beyond the Pitch: Miyuki Kobayashi on the Real Challenges Facing Japan’s Women’s Game
Last week, Soccerscene spoke to pioneer of women’s football in Japan, Miyuki Kobayashi, about the game’s development in Japan and …
LaLiga and RFEF launch RefCam in latest innovation drive
The technology made its debut in Saturday’s clash between Atlético de Madrid and Real Sociedad in the Copa del Rey …
Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders
A new executive education program designed to shape the next generation of sports industry leaders is set to launch in …
Victory unites with Roasting Warehouse in culture-led partnership
The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity. …
Marie-Louise Eta makes history as new Union Berlin head coach
In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.
Northern Motor Group joins FV as Official Automotive Partner
In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the …
Arsenal x Meta: The Tech-Driven Fan Revolution You Didn’t See Coming
Premier League leaders, Arsenal, announced last week the start of a new partnership with Meta which will permanently change how fans around the world engage with the game.
Stop Complaining, Start Building: Why Proactive Clubs Always Win
Your club is stuck in a “time warp” facility, sharing a severely overused pitch with another code, while a club a few suburbs over just scored millions of dollars in council funding…
WSL Football set for major technology advancement with Sportable
The Barclays Women’s Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports …
How Football Victoria’s Opens Board Nominations will Address the Game’s Rapid Growth Demands
Football Victoria has opened nominations for two board director positions ahead of its Annual General Meeting on May 25, with …
How Sunbury United Is Defying the Odds to Keep Grassroots Football Alive
Sunbury United stands as a cornerstone of the local community in Melbourne’s outer northwest. But for all the hard work …
From Broadcast to Betting: Where Australian Football Sits in a $417 Billion Sports Economy
The global sports industry is now worth an estimated $417 billion, but the headline figure only tells part of the …
JH Allan Reserve in Keilor East to undergo lighting upgrades
After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to …
Football NSW and Heartbeat of Football extend partnership
In an announcement made via social media last week, Football NSW announced that their collaboration with Heartbeat of Football will …
Weekly update: Latest NPL partnership announcements
Read here for the latest news and updates on NPL partnerships across each state in Australia.
Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good
Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, …
Australian coaches and supporters unite in new partnership
Football Coaches Australia (FCA) and The Football Supporters Association Australia (FSAA) announced the beginning of a new agreement which will …
AFC Women’s Asian Cup: How do we sustain growth and success?
This year’s AFC Women’s Asian Cup 2026 was not just another tournament. It was a momentum shift for women’s football …
TX Football Partners with Powergoal Academy to Drive Elite Player Development
TX Football, Australia’s home‑grown football performance brand, today announces a strategic partnership with Powergoal Academy, an elite player development program …
QUT’s Future of Sport Conference to Shape the Next Era of Global Sport
As Australia accelerates toward the Brisbane 2032 Olympic and Paralympic Games, the Queensland University of Technology (QUT) is set to …
Finalissima 2026 Cancelled Following Alternative Date Rejections
Following discussions over rising global tensions and scheduling clashes, UEFA has cancelled the much-anticipated ‘Finalissima’ between Spain and Argentina.
Northern NSW Football sees four state-of-the-art facilities upgraded
Local councils across the Hunter have significantly contributed to facility developments in the region. Valuable council support The clubs at …
Weekly update: Latest NPL partnership announcements
Read here for this week’s updated list of the recently announced NPL partnerships across all regions in Australia. NPL VIC …
TX Football Unveils New 2026 Kit Range in Partnership with Corio Soccer Club
TX Football has unveiled its 2026 kit range in collaboration with Corio Football Club, marking a partnership that combines tradition, …
NPL partnership updates: Local support stronger than ever
Read here for this week’s updated list on the recently announced NPL partnerships across each state. NPL VIC Dandenong Thunder …
Level the Playing Field: Football Unites at Parliament House to Back Grassroots Growth
Victorian football’s most influential voices gathered at Parliament House last Wednesday to officially launch the Level the Playing Field campaign. …
Football NSW partners with Deploy for Association Championships
In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football …
Victorian Parliament Hosts Landmark Launch Event for Level the Playing Field Initiative
Victoria’s football community gathered at Parliament House on Thursday for the launch of the Level the Playing Field initiative, bringing …
Beyond the Pitch: Melbourne Victory and LifeChanger Foundation Drive Youth Mental Health Initiative
In an announcement made on Wednesday, Melbourne Victory and LifeChanger Foundation revealed this month’s Stand Together Mental Health Round in …
The Future of AI Motion Analysis: From Biomechanics Research, to the ISS, to Juventus Forward
In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one …
Weekly update: NPL partnerships continue to highlight local support
Read here for this week’s updated list of the recently announced NPL partnerships across each region. NPL VIC Fremantle City …
Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof …
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
RCD Espanyol Launch Landmark Partnership with John Paul College
The collaboration will see RCD Espanyol (RCDE) and Queensland-based school, John Paul College (JPC) deliver the Espanyol Elite Football Program …
Chris Ramsey to Lead FCA Masterclass on Developing Young Players
Football Coaches Australia (FCA) is set to host an unmissable online Coach Education session on Monday, March 2 at 7:30pm, …
A Cut Above: CBUS Super Stadium and Husqvarna Lead Australia’s Turf Technology Revolution
CBUS Super Stadium has made history by becoming the first stadium in Australia to implement Husqvarna’s state-of-the-art robotic mowing technology, …
The Vision AI Game-Changer Australian Football Can’t Afford to Ignore
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
From the Matildas to the World Stage: FCA Hosts Star-Studded Women’s Football Panel
Football Coaches Australia will present a special expert panel workshop on Monday February 16 at 7:30pm (Melbourne time), bringing together …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
South Melbourne FC Sets New Benchmark for Governance and Football Growth
South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
Moneyball for the NPL? How Dutch tech is fixing the biggest leak in Australian recruitment
In the high-stakes economy of professional football, the “eye test” remains a stubborn incumbent. While elite European clubs have long …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
Football Coaches Australia Launch 2026 Coaching Workshop Series with Martin Hunter
Football Coaches Australia (FCA) will kick off its 2026 online coaching workshop program with a world-class session led by one …
The Footballing Figures Recognised in January 26 Honours List
In an announcement made on Monday, four individuals were celebrated in the January 26 Honours List for their respective services …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Coach Education Exchange unites Football NSW and Japan FA
The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.
Brisbane City FC to Partner with ENERGYSALES for 2026 season
Brisbane City FC have announced the Brisbane-based energy company, ENERGYSALES, as a new sponsor for the 2026 season.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Measuring the Immeasurable: How StepOut is Transforming Football Analytics
StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
2026 World Cup to Feature Mandatory Hydration Breaks
Each hydration break is set to last three minutes and will happen on the 22-minute mark of each game, dividing matches into ‘quarters’ similar to the format seen in American major sports leagues like the NBA or NFL.
Bentleigh Greens Forge Ties with MST Lawyers
As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Elite Skills Arena’s Smart Training Tools for Every Level of the Game
Elite Skills Arena have sold their technology and products to major league clubs across Europe, including FC Barcelona, Manchester City FC, Southampton FC, and many others, accounting for over 60 clubs and national teams.
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Engineering Smarter Access: Turnstile Solutions Trusted by Top Stadiums
The Power Behind the Gates: Smarter Turnstiles Trusted by the World’s Biggest Stadiums
AI and Tech Transforming Australian Community Sport
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Piing: Revolutionising Fan Engagement at Live Sports and Events
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Train Without Limits: CopriSystems Delivers Year-Round Football Facilities
Year-Round. Weatherproof. Game-Ready. CopriSystems Is Changing Football Forever
The Athlete Management System changing the Data Game
From Data to Domination: Teamworks Is Transforming How Athletes Train, Recover & Win
ESA’s Game-Changing Technology for Injury Recovery and Player Growth
The Future of Football Is Here: ESA’s Groundbreaking Tech That’s Redefining Injury Recovery and Player Development
Superloop Scores Major Goal with Football Australia Partnership
Connectivity Giant Superloop Kicks Goals With Historic Hahn Australia Cup Partnership!
Rezzil VR: Integrating Virtual Reality in Sports
Learn about Rezzil, an organisation on the cutting edge of virtual reality technology in sport!