Northern Motor Group joins FV as Official Automotive Partner

In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the next three years, ushering in a new partnership driven by local identity.

Built in Victoria

The alliance betwen FV and Northern Motor Group stands as the latest locally-backed partnership in Victoria’s football landscape.

Furthermore, FV Executive Manager of Commercial, Chris Speldewinde, outlined why a connection with Northern Motor Group is an exciting step forward for the organisation.

“Northern Motor Group are one of the biggest and most respected automotive businesses in Melbourne and we look forward to working with them as our official automotive partner,” Speldewinde explained.

“It’s been an exciting offseason here at FV, with several key partnership signings coming on-board, and we are thrilled to welcome Northern Motor Group to the family.”

This season, partnerships within the Football Victoria pyramid have highlighted immense support from local businesses. With shared identity, values and commitment to the community, partnerships like this are set-up for success.

 

What the partnership will bring

The three-year partnership will look to provide Melbournians and FV staff with a range of benefits, from vehicle access to offers including:

  • 2-years free servicing
  • $500 cash back
  • $500 worth of accessories

Thus, the partnership will look to help locals and participants across FV, reflecting both parties commitment to giving back to the community.

“As enormous supporters of football in Victoria, signing on as Football Victoria’s official automotive partner is something we are very proud of,” said Northern Motor Group Dealer Principal, Nick Soklev.

“For over 40 years, we have been helping Melbournians find the car that is right for them, and we look forward to welcoming he Victorian football community to our dealerships.”

 

Final thoughts

Helping the community, providing exceptional service and creating a welcoming environment – the common values shared by both parties.

For FV and all its participants, Northern Motor Group can be the driving factor which propels football in Victoria to new standards in the years to come.

Previous ArticleNext Article

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

Record Pathway Breakthrough: Football NSW Report Highlights Power of Access and Equity

Playing soccer

Football NSW has released its 2025 Player Development Report, documenting a year of significant growth across its Talented Player Pathway programs for girls, boys and regional players, and offering the clearest picture yet of how the state’s talent identification infrastructure is reshaping who gets access to elite football development in Australia.

The report distinguishes between three streams: girls, boys and regional, where each operate under the umbrella of the Talented Player Pathway, which encompasses Football NSW’s Youth Leagues, Talent Support Program and state teams. Across all three, the numbers point to a system that is identifying more players, reaching further into the community, and producing more national team representatives than at any previous point in the program’s history.

A Girls Pathway Coming of Age

The girls program recorded some of its most significant outcomes to date in 2025, headlined by the inaugural Future Sapphires Program, a dedicated development environment for 2009, 2010 and 2011-born players that ran 140 training sessions, 16 high-level matches against boys teams, and identified 20 players for national team involvement across its first year alone.

The Talent Support Program conducted 494 player assessments across 119 club visits, with 117 additional games provided for TSP players throughout the season. At the Emerging Matildas Championships, Football NSW fielded three state teams, with the Under-15s Sky team claiming the championship, the Under-16s finishing as runners-up, and the Under-15s Navy placing third.

The pathway-to-national-team conversion rate was striking. Of the 23-player squad selected to represent the Junior Matildas at the AFC Under-17 Women’s Asian Cup Qualifiers, 13 were from Football NSW, a 56.5 percent representation rate from a single state federation.

“This report does not simply provide data and numbers,” said Girls Player Development Manager Nadine Shiels. “It highlights our progress and validates the standards we set.”

The equity implications of that pipeline are significant. Elite female footballers in Australia, have historically faced a narrower and less resourced development corridor than their male counterparts. Programs like the Future Sapphires and the TSP are structural interventions in that imbalance, reshaping access mechanisms that determine which players get seen and which do not.

Boys Program Deepens its Reach

The boys Talent Support Program underwent deliberate restructuring in 2025, reducing squad sizes from approximately 90 players and five teams to 54 players and three teams per age group, while extending match duration from 50 to 70 minutes. The intent was to raise the standard of the best-versus-best environment rather than simply widen it.

The results support that confidence. To date, 155 players who have participated in the boys TSP have transitioned to A-League academies, with approximately 35 progressing to A-League Men’s competition and a further 30 representing Australia at junior national level across the Under-17, Under-20 and Under-23 squads.

The 2025 season added four Talent Development Scheme matches for players born between 2007 and 2009, delivered in collaboration with Football Australia and targeting potential Junior Socceroos and Young Socceroos selection. The program also hosted the inaugural A-Leagues/TSP Tournament at Valentine Sports Park in December, featuring Melbourne City, Melbourne Victory, Western Sydney Wanderers, Sydney FC, Macarthur Bulls Academy and a TSP Select team.

“Our purpose is clear- not only to identify talent, but to prepare it,” said Boys Player Development Manager Philip Myall.

The Regional Question

Perhaps the most structurally significant section of the report concerns regional development- the stream that most directly addresses the geographic equity gap in Australian football’s talent pipeline.

Talent identification in Australia has historically concentrated in metropolitan areas, where NPL clubs, A-League academies and state federation programs are most densely located. Players in regional and rural NSW face a structural disadvantage that has nothing to do with ability and everything to do with geography. Fewer club visits, reduced access to high-performance environments, and reduced visibility to the coaches and scouts who determine national team selection saliently reflect a systemic barrier.

The 2025 regional TSP involved 241 players across 57 training sessions, 18 hub matches and 58 additional tournament games, with Football NSW coaches present at local association fixtures and regional tournaments including the Bathurst Cup and Country Cup. Regional players were also integrated into Elite Game Days at Valentine Sports Park, directly competing against metropolitan TSP cohorts and A-League academy players.

“The program has continued to enable identified players to progress and be part of the greater football elite player pathway,” said Regional Development Manager Andrew Fearnley, “with opportunity to progress and be identified into national youth teams.”

Most Popular Topics

Editor Picks

Send this to a friend