Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.


Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.

Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.

If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.

With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.