Football NSW and Heartbeat of Football extend partnership

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In an announcement made via social media last week, Football NSW announced that their collaboration with Heartbeat of Football will continue for another three years.

 

Promoting health and welfare

The partnership between Football NSW and Heartbeat of Football stands as an essential part of New South Wales’ football landscape.

Promoting awareness about heart health issues, Heartbeat of Football ensures players, fans and participants of all kind can enjoy a healthy, sporting life.

“Football is a year-round activity with a large number of participants, so it’s important to educate our community about heart health and share practical steps people can take to protect themselves and their families,” said Football NSW CEO, John Tstatsimas.

“We value the work of the Heartbeat of Football team and look forward to collaborating with them on some exciting campaigns and initiatives over the coming years.”

Indeed, a three-year partnership extension is testament to the essential role which Heartbeat of Football plays. Through their work, participants in the game learn about risk factors and sensible health choices when it comes to heart health.

As awareness and education increases, the number of unexpected tragedies decrease.

 

The Mapping Project

This is not just a collaboration on paper, however.

Football NSW and Heartbeat of Football are working to promote their Heartbeat of Sport AED Mapping Project, a campaign which aims to ensure all clubs and associations have a registered AED.

Furthermore, through these campaigns, future generations will possess the resources needed to ensure football grounds remain safe, protected environments. Providing this security – for all involved – is the ultimate objective.

“Heartbeat of Football has enjoyed the support of Football NSW from the start of our journey in 2016,” outlined Heartbeat of Football Founder, Andy Paschalidis.

“With sudden cardiac arrest a leading cause of death in sport, we recognise the importance of education and raising awareness of heart disease risk factors.”

 

An unavoidable issue

According to Heartbeat of Football, 28,000 Australians suffer an out-of-hospital cardiac arrest each year. Unfortunately, survival rates are less than 10%.

But through the contributions of the organisation, backed by associations like Football NSW, there is a brighter future on the horizon.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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