WSL Football set for major technology advancement with Sportable

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Image credit: Sportable

The Barclays Women’s Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology.

 

Where innovation meets football

Sportable’s Connected ball technology will feature in Nike’s Official WSL Matchballs, promising a new level of insight and analysis into the game.

The product is currently undergoing a trial and test process, but may launch at an even larger scale from the start of the 2026/27 season. Potentially operating at every Barclays WSL match in the very near future, Sportable’s cutting-edge technology stands as a springboard for the future intersection between data technology and the beautiful game.

Moreover, Sportable CEO, Dugald Macdonald, expressed his excitement at what the product can bring for the women’s game.

“The opportunity to create a consistent, data-rich view of performance, from training pitches to stadiums, is truly groundbreaking and we are excited to help unlock the next level of insight for teams across the league and their fans via an enhanced, data-rich, broadcast experience,” Macdonald said via official media release.

Furthermore, with analytics and data taking a leading role within clubs to maximise performance, Sportable are providing clubs in the WSL with a vital tool in an elite, highly competitive landscape.

 

What does the technology provide?

Certified by the FIFA Quality Programme for Electronic Performance Tracking Systems (EPTS), Sportable’s Connected ball and player tracking system presents many benefits to clubs and athletes alike.

For example, across both training and competition, aspects such as ball speed, spin, flight, high intensity plays, team shape, tactical patterns and off-the-ball actions are all measured. Therefore, Sportable’s technology will play an essential role in backing current and future athletes with the information they need to maximise their potential.

“Nike’s new partnership with us is built on innovation and putting players first,” outlined Chief Revenue Officer for WSL Football, Zarah Al-Kudcy.

“Their desire to elevate the role of the ball through Sportable’s technology will enable us to provide enhanced performance data to our clubs as well as tell richer stories to our fans. We are excited to be the first football league in the world to use this technology.”

 

Read here for more information about Sportable.

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Northern NSW Football opens registrations for Female Football Week 2026

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Image Credit: Football Australia

Northern NSW Football has opened registrations for Female Football Week 2026, inviting clubs, players, coaches, referees and administrators across the region to take part in a national celebration of women’s football running from Friday May 8 to Sunday May 17.

Now in its latest edition, Female Football Week provides a structured opportunity for the football community to acknowledge the contributions of women and girls to the game at every level, from grassroots volunteers to elite competitors. The week sits within a broader national context of record participation growth in women’s football following the AFC Women’s Asian Cup, with northern NSW among the regions experiencing some of the most significant increases in female registrations over recent seasons.

The first 40 clubs to register will receive a club activation pack. Registered clubs will also receive promotional support through the NNSWF website and access to Female Football Week advertising collateral, with activities ranging from panel discussions and workshops to social media campaigns highlighting female participants within their communities.

Award nominations are also open across six categories, Player of the Year, Coach of the Year, Referee of the Year, Volunteer of the Year, Community Champion of the Year and Club of the Year, recognising individuals and clubs making significant contributions to women and girls’ football in northern NSW over the past twelve months.

“Female Football Week is a fantastic chance to highlight the passion and talent of female players, coaches, referees and volunteers across the northern NSW community,” said NNSWF Participation and Women’s Football Officer Serena Carter. “There’s something for everyone with activities and events catering to all levels, from grassroots through to elite competition.”

Stop Complaining, Start Building: Why Proactive Clubs Always Win

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Image Credit: Connelly Project Resources

It’s a tale as old as time in grassroots sport: your club is stuck in a “time warp” facility, sharing a severely overused pitch with another code, while a club a few suburbs over just scored millions of dollars in council funding.

It is incredibly frustrating. The disparity in local government funding, the draconian facility-sharing arrangements, and the feeling that your sport is constantly fighting an uphill battle in certain heartlands can make committee members want to throw their hands in the air.

But when faced with this reality, your club has a choice. You can go on a rampage of advocacy – bitching, moaning, and focusing on everything the council or state sporting body isn’t doing – or, you can focus on what you can control.

The Post-COVID Divide

Think back to the clubs that emerged from the COVID-19 lockdowns. During that time, every club faced the exact same external restriction: nobody could play.

However, two distinct types of clubs emerged.

The first type went dark. They complained about the government, complained about the lack of support from their Peak Bodies, and disconnected from their members. They took years to recover.

The second type of club stayed connected. They acknowledged the reality but focused entirely on what they could do. They posted backyard drills on TikTok, sent training plans to parents, and kept their community engaged. As soon as restrictions lifted, they were on the front foot, miles ahead of the competition. Same environment, entirely different mindset.

The Circle of Control

In business and in sport, there is a circle of concern (things you care about but can’t change) and a much smaller circle of control (your own thoughts, behaviours, and operations).

If you have signed a 10-year lease on a substandard facility, that is your playing field. You aren’t going to change it tomorrow. So, how can you win given the rules you have?

·  Run a tight ship financially.

·  Pay your rent on time.

·  Communicate brilliantly with your members.

·  Streamline your governance.

Government likes to back a winner. If you spend your time spinning up the flywheels of good marketing, membership growth, and volunteer connection, you build a small business that clearly has its act together. When it comes time to advocate for better facilities, you aren’t just a complaining club—you are a highly successful, proactive community asset that councils will want to support.

Is your club stuck in a cycle of complaining? It’s time to take control of what you can. Contact CPR Group today to find out how our clubMENTOR program and strategic planning services can put your club on the front foot.

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