Senseball: A minimalistic design with maximum impact

Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery of these skills separates players from the rest and allows them to thrive on the field.

Aspiring and current professional footballers need more than raw talent to succeed in the sport. Due to this, reaching the highest levels requires access to the right tools.

Senseball believes their product, a simple ball attached to a handled piece of cord, is one of the tools necessary for developing the mentioned skills.

From 2001 to 2011, Belgian coach, Michael Bruyninckx, and the University of Louvain pioneered CogiTraining, a myelination-based method.

Myelination is the brain function necessary for enhancing motor skills, including footballing ability.

The CogiTraining training method, based on cognitive learning, emphasises rhythm, repetition and decision making under pressure.

These core principles work together to optimise the myelination process, enhancing the brain’s ability to develop motor skills essential for football.

The findings from the ten years of research led to the invention of Senseball.

The idea behind the product combines cognitive science with the only football kick trainer that uses the innovative CogiTraining method.

Specifications, use and benefits

The ball is a size 3, smaller than the standard size 5 used in matches. This challenges users and accelerates the development of ball control and coordination.

Using both feet, players can expect to achieve 1,500 touches in just 15 minutes, improving their two-footed skills. Over the course of a season, players can accrue ~500,000 touches. That is a tenfold increase from the ~50,000 touches provided by traditional training and matches.  

The cord is height adjustable and has an ergonomic handle with grip pads designed for comfort. The ball itself is high quality, featuring a textured design to enhance its durability and improve player control.

Purchasing Senseball’s product grants the ability to connect to the Senseball mobile app.

The app features over 50 guided training videos, personalised drills, and progress training, allowing players to get the most out of the product.

The training videos teach methods that promote symmetrical movement to develop skills in both feet equally.

Unlike traditional training methods, such as cone or passing drills, Senseball allows players to train alone and without the requirement of a full-size pitch.

Additionally, given its compact nature, the ball is ideal for use not just on the training pitch, but also at home or on the go. Injured players can also benefit from the product as it is less straining than other training methods.

Senseball claims its benefits extend beyond the pitch, with research indicating an average 10% improvement in academic performance and enhanced concentration among young players after one year of use.

Australian football ecosystem

Senseball is used by over 500 clubs worldwide, including AC Milan, Leicester City, and FC Metz.

Elite players such as Dries Mertens, Jan Verthongen, Moussa Dembele, and Youri Tielemans have sharpened their tools using the product.

Further, Bruyninckx worked with a sample group of 200 (140 boys and 60 girls) moderately capable players in an attempt to improve their footballing ability using Senseball.

Six of the boys went on to represent Belgium at the international level, while several of the girls went on to make up half of the national women’s team.

Given the product’s status as a proven tool for improving a player’s ability on the ball, it could be a valuable asset for teams competing at the highest level in Australia.

Further, young players at the grassroots level could also benefit from the product.

RSC Anderlecht were one of the first clubs to incorporate Senseball into the training regime of its youth academy.

The results speak for themselves as the club reached the semi-finals of the UEFA Youth League in 2015/16.

Australian clubs may benefit from attempting to replicate this success with their youth academies.

Overall, the mass implementation of Senseball into training schedules has massive potential to significantly strengthen the Australian football ecosystem at all levels.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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