In an announcement made on Tuesday, Melbourne Victory revealed their continued alliance with the Committee for Melbourne. The partnership aims …
Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good
Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, …
CEO OPINION
10:1 Against the World Game: Hume City Council’s Budget Is a Kick in the Guts for Football
A 10:1 funding ratio against the world game. Football participation is booming, but Hume City Council’s budget tells a very different story — one that ratepayers can’t ignore.
Level the Playing Field: Football Unites at Parliament House to Back Grassroots Growth
Victorian football’s most influential voices gathered at Parliament House last Wednesday to officially launch the Level the Playing Field campaign. …
Beyond the Pitch: Melbourne Victory and LifeChanger Foundation Drive Youth Mental Health Initiative
In an announcement made on Wednesday, Melbourne Victory and LifeChanger Foundation revealed this month’s Stand Together Mental Health Round in …
Soccerscene Launches ‘Unfiltered’ Podcast with Bill Papastergiadis
Soccerscene is kicking off a bold new chapter in football storytelling with the launch of its brand-new podcast, Unfiltered. The …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
GIS Launches Sydney Campus and Welcomes 2026 Student Cohort
Students gain access to elite sporting venues and industry leaders as teaching begins across Sydney’s premier sports precinct.
Building the future: The Socceroo who has came home
In the modern football economy, the transition from elite athlete to administrator is rarely seamless. For two decades, David Williams’ …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
CEO OPINION
Two CEOs, One Code: Why Alignment Between Football Australia and the A-Leagues Matters More Than Ever
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
Exclusive Interview
Japan, Redemption and a World Cup Shot: Why Tom Glover Is Betting on Himself
When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …
Thank You to Our Partners and Readers for an Outstanding 2025
“From All of Us at Soccerscene: Thank You for an Unforgettable 2025”
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership
Football viewership on Paramount Viewership is on the rise, and football is the winner
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Steve Rosich to Lead a New Era for the A-League as CEO
With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.
Zaparas Lawyers Extends Deal with Melbourne Victory
Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.
PFA Reveals Findings from 2024-25 A-League Men Report
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
PFA and Fans Association Unite to Bring Fans Closer to Players
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
Sydney FC Secures New Deal with Bauerfeind
Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Macarthur Bulls Strengthen Ties with Better Life Mobile
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …
Alvaro Logistics Teams Up with Macarthur Bulls
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Auckland FC Welcomes Clarity Insurance Brokers
Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.
Elite Coaching Secrets Revealed: Chris Ramsey MBE to Inspire Australian Youth Coaches
Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 …
PFA and MoleMap Join Forces to Fight Skin Cancer in Football
Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and …
Melbourne’s A-League Rivals Unite to Tackle Racism Through Statewide Initiative
Melbourne’s A-League rivals Melbourne Victory and Melbourne City have put competition aside to lead a major new anti-racism initiative aimed …
CEO OPINION
It’s Time for Football Administrators to Lead: CPD and Membership Standards Can’t Wait
Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football …
Football Australia and Fanatics partner to bring global merchandise access to fans
Football Australia has announced a new partnership with Fanatics to operate its official online store in Australia and internationally, giving …
APL Chair Stephen Conroy Joins Foxtel Board as Media and Sport Worlds Converge
Former Communications Minister Stephen Conroy, who serves as independent chair of the Australian Professional Leagues (APL), has joined the Foxtel …
Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season
Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season.
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
Jets and University of Newcastle Unite to Empower Future Leaders
The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.
Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values
Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.
Perth Glory Extends Deal With Theme Group
The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.
Auckland FC’s New Collaboration with UP Education
Auckland FC have confirmed a partnership with UP Education as the club’s official education partner. UP Education is Australasia’s largest …
South Ave Joins Adelaide United for Upcoming Season
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for …
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
Gelatissimo Help WanderKid Program Return To Wanderers FC
The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.
New Era for Para Hills Youth Football
The Para Hills Knights have announced a new partnership with Adelaide United for the upcoming 2026 season.
Victory and Airmaster Unite to Support Youth Career Pathways
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
Australia Cup Final Viewership Proves Football’s Popularity
This includes pundits and football fans speculating what this year’s tournament has in store for the game and where it is heading in the future. But one thing is for certain: football is gaining a significant number of TV viewers compared to last year. Statistics from Australia’s leading TV blog, TV Tonight, record 506,000 total viewers of the Australian Cup final, dwarfing the 53,000 from last year’s broadcast.
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Auckland FC Secures Three-Year Deal with Quest Apartment Hotels
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
How the Australian Championship Will Reshape Football in the Country
Football Australia confirmed the launch of the Australian Championship competition in October 2024, but with the commencement of the competition now fast approaching in October 2025, what does this really mean for the industry?
Stress Fractures: Are Hard Play Surfaces At Fault?
Stress fractures (or hairline fractures) occur when the bone is being overused, leading to the body being unable to repair the hard tissue over a period of time, resulting in a break in the bone.
Wellington Phoenix and OPPO Extend Deal into Fifth Season
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
Melbourne Victory Extend Dealings With Dulux
In the partnership with Melbourne Victory, Dulux will continue their branding across the club, including their famous Dulux Dog being present in member communications, as well as making special appearances at a match during the season.
Macarthur Bulls Extend Deal with Park on King
Macarthur Bulls FC have announced the continuation of its partnership with Park on King, the club’s official Away Day Travel …
Sydney FC Teams Up with Carbiz for 2025/26 season
Sydney FC has announced a new one-year partnership with Carbiz, welcoming Australia’s leading accident and warranty replacement car provider as …
Auckland FC collaborates with Team Global Express for 2025/26 Season
Auckland FC have announced that Team Global Express will be its official logistics service provider for the upcoming 2025/26 season.
Victory and Skechers Renew Two-Year Deal
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
Wellington Phoenix Sign GPS Performance Deal with STATSports
Wellington Phoenix have announced their new partnership with STATSports who has joined the club as its official GPS athlete performance …
Melbourne Victory Welcomes Mayfield Ahead of 2025/26 Season.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
Australia’s sleeping giant: the commercial reality of the A-League
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Sydney FC Confirmed Changes to Executive Leadership
Sydney FC has made structural changes to its executive leadership team, as Chief Executive Officer Mark Aubrey steps down.
“Something the players’ association needs to look at” – Sam Turner on improving boot access for professionals
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
CSQ Renews Colloaboration with Brisbane Roar
The partnership will have CSQ remain as the holder of naming and branding rights for the Half-Time Heroes activation at both Isuzu UTE A-League Men’s and Ninja A-League Women’s season matches.
Adelaide United Extend Deal with McDonald’s Until 2028
The fast food chain will also remain as the football club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
“I basically had my mobile phone, my lawyer and my family” – Phil Moss on the Moment that Sparked FCA
The importance of FCA in the Australian coaching space cannot be understated, with a failure of a ‘collective arm’ and fair conditions for coaches at all levels in the country, Moss describes why the FCA is necessary in the space.
1.14 million reasons football belongs on Free-to-Air TV
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Brisbane Roar Strengthens Ties with Cannon Logistics
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Bonvilla Estate Aligns with Newcastle Jets
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
Brisbane Roar secures sleeve sponsorship with Focus Construct
Brisbane Roar has announced a new two-season agreement with Focus Construct Pty Ltd, which will see the Queensland-based company join …
Adelaide United and AMES Collaborate to Foster Social Inclusion
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
Western United Secures Strategic Deal With Intix
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
Melbourne Victory joins forces with Sidelink Transport
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Cabravale Club Resorts backs Macarthur FC for sixth straight year
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Newcastle Jets strengthen ongoing deal with Port of Newcastle
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Auckland FC and NRF launch free junior clinics
Auckland FC, in collaboration with Northern Region Football (NRF), has launched a series of free community football clinics aimed at …
Wellington Phoenix and Gazley Motors continue strong relationship
Wellington Phoenix have confirmed the renewal of their partnership with Gazley Motors, marking the fifth consecutive season of support from …
Newcastle Jets teams up with Genesis Health + Fitness
As a first-time sponsor, Genesis Health + Fitness will provide training facilities for the Newcastle Jets A-League Men’s team during pre-season, and for the A-League Women’s team when they return to the field.
Melbourne Victory teams up with Value Dental Centres
Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.
PFA to maintain its connection with Beyond Bank as sponsor
Professional Footballers Australia has extended its community collaboration with Beyond Bank Australia as Official Banking and Community Partner.
Adelaide United extends partnership with Kite Property
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Sydney FC strikes a deal with Stanley 1913
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
Melbourne Victory teams up with Superdry
Melbourne Victory and Superdry Join Forces in a Game-Changing Partnership!
Wellington Phoenix unveil Dynasty Sport as new apparel provider
Wellington Phoenix has entered in a fresh partnership with Dynasty Sport, marking the beginning of their role as the club’s official apparel partner from the 2025/26 A-Leagues campaign.
Central Coast Mariners and O’Neills sign multi-year deal
O’Neills has secured a multi-year agreement to supply official merchandise and kits for the Central Coast Mariners FC.
Sydney FC teams up with More to elevate fan connectivity
Sydney FC teams up with More, Australia’s top mobile and internet challenger brand, as the official telecom provider for the 2025/26 season, enhancing connectivity for fans and the community.
New Broadcast Plan Confirmed for Hahn Australia Cup 2025
Broadcast Shake-Up Set to Revolutionise Hahn Australia Cup 2025
Checkpoint Building Surveyors extends deal with Melbourne Victory
Melbourne Victory has reaffirmed its partnership with Checkpoint Building Surveyors, extending the collaboration for another two years.
Auckland FC champions $300 Million arena development at Western Springs
Auckland FC throw backing behind $300 million dollar investment into Arena development in Western Springs.
‘The voice of Australian football’: Simon Hill signs off after 22 iconic years
Simon Hill, the veteran commentator who has narrated so many of Australian football’s greatest moments, signed off after 22 years …
Sold-out A-League Grand Final set against the backdrop of the highest-attended season
A-League grand final a sold out Melbourne derby and representative of league record attendance.
Melbourne City FC and Nostra Homes extend deal
Melbourne City FC has extended its collaboration with Nostra Homes for an additional two years, continuing their shared commitment to community and football development through the 2026/27 season.
Auckland FC record landmark first season for Stadium
Auckland FC’s inaugural season in the Isuzu A-League has made history, with the club delivering a record-breaking run at their home ground, Go Media Stadium.
Auckland FC and New Zealand Football Team Up in New Talent Development Partnership
Auckland FC and New Zealand Football Unite in Game-Changing Partnership to Shape the Future of Football Talent!
KAM Melbourne to acquire majority stake in Western United FC
KAM Melbourne Set to Take Control with Majority Stake in Western United FC, Ushering in a New Era of Football Excellence!
Brisbane Roar-ZECO sign deal to supply NPL program
Brisbane Roar has announced a new partnership with ZECO, a leader in football sportswear, to support the club’s National Premier …
New board appointments and regulatory reform announced by APL
APL Shakes Things Up with Bold Board Overhaul and Major League-Wide Reforms!
A-League records strong viewership and attendance in New-Zealand
New Zealand Can’t Get Enough of the A-League – Sky Sports Viewership Skyrockets!
Beau Busch to become Chief Executive of PFA until 2029
Learn about the PFA’s new Chief Executive, Beau Busch!