Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values

Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.

The new one-year partnership further strengthens the strong relationship between the two organisations, which first began in the summer of 2024.

During the 2024/25 campaign, the clean energy innovator featured on the back of the club’s home and away shorts.

Nathan Kosmina, Adelaide United’s Chief Executive Officer said that the collaboration represents both of the organisations shared values on South Australian expertise.

 “To have a partner so deeply invested in renewable energy and built on South Australian expertise is something we’re truly proud of,” Kosmina said in a press release. 

“It aligns perfectly with Adelaide United’s ongoing commitment to sustainability and community impact.

“We’re proud to showcase the 1KOMMA5° brand on our away shirt and thank them for their continued support of the Reds.”

Founded in 2019 and formerly known as Kozco, 1KOMMA5° Adelaide has earned global recognition as a pioneer in the clean energy sector. 

The company continues to set new benchmarks for innovation, driving the transition toward a cleaner, more sustainable future. Its vision is to empower individuals to take control of their own energy, living from the sun and wind, forever, for free.

Beyond shirt branding, the partnership confirms 1KOMMA5° as one of Adelaide United’s key commercial partners, focused on creating shared value through community engagement and positive environmental impact.

The agreement also includes a player partnership with Amlani Tatu, one of the Club’s most exciting emerging talents.

Danny Mudronja & Wayne Faranda, 1KOMMA5° Adelaide directors commented on the deal.

“We’re thrilled to expand our partnership with Adelaide United and to have our brand represented on the away shirt this season,” they said in a statement. 

“Like the Reds, we’re proud to call South Australia home and to champion innovation, sustainability, and progress for future generations.” 

Together, the collaboration highlights how sport and business can unite to promote positive environmental change and celebrate South Australian excellence on and off the field.

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Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses

Australian football finds itself in a curious position.

From the outside, the game appears to be riding a wave of momentum. Attendances, visibility and public interest have all experienced significant uplift in recent years, while major international tournaments and growing discussion around football’s future continue to place the sport firmly within the national conversation.

Yet behind that momentum, Football Australia is now confronting a far more challenging internal reality.

 

A compounding deficit

Chief Executive Martin Kugeler has reportedly indicated the governing body’s projected financial losses for 2025 are expected to exceed the organisation’s reported $8.5 million deficit from the previous year. Accompanying the financial outlook are substantial organisational changes, with reporting from Tracey Holmes indicating more than one in five Football Australia employees are expected to lose their positions through restructuring measures.

The figures represent more than a difficult balance sheet. They point toward a significant period of recalibration inside the organisation responsible for overseeing the sport nationally.

 

Losing the wisdom of existing staff members

For governing bodies, restructures are often framed as strategic necessities for future sustainability. However, workforce changes on this scale also raise broader questions around the challenges of such a transition.

People are often the carriers of knowledge, relationships and long-term strategic understanding. When organisations undergo significant structural change, the effects can extend beyond immediate financial outcomes.

 

Contradicting timing

The timing is what makes the developments particularly notable.

Football in Australia has spent recent years discussing expansion, growth and long-term opportunity. The conversation surrounding the game has increasingly centred on future potential. Often headlining stronger pathways, larger audiences, infrastructure development and greater visibility.

Against that backdrop, news of deep financial losses and substantial staffing reductions creates a different conversation: one focused not on where the game wants to go, but on what may be required to sustain that journey. Therefore, this announcement points toward stagnancy, rather than growth.

Further detail surrounding Football Australia’s strategy and long-term direction will likely emerge over coming months. For now, the developments serve as a reminder that growth stories are rarely straightforward.

Often, the periods that appear strongest from the outside can also be the moments organisations face their most significant internal tests.

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