Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values

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Image Credit: Adelaide United

Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.

The new one-year partnership further strengthens the strong relationship between the two organisations, which first began in the summer of 2024.

During the 2024/25 campaign, the clean energy innovator featured on the back of the club’s home and away shorts.

Nathan Kosmina, Adelaide United’s Chief Executive Officer said that the collaboration represents both of the organisations shared values on South Australian expertise.

 “To have a partner so deeply invested in renewable energy and built on South Australian expertise is something we’re truly proud of,” Kosmina said in a press release. 

“It aligns perfectly with Adelaide United’s ongoing commitment to sustainability and community impact.

“We’re proud to showcase the 1KOMMA5° brand on our away shirt and thank them for their continued support of the Reds.”

Founded in 2019 and formerly known as Kozco, 1KOMMA5° Adelaide has earned global recognition as a pioneer in the clean energy sector. 

The company continues to set new benchmarks for innovation, driving the transition toward a cleaner, more sustainable future. Its vision is to empower individuals to take control of their own energy, living from the sun and wind, forever, for free.

Beyond shirt branding, the partnership confirms 1KOMMA5° as one of Adelaide United’s key commercial partners, focused on creating shared value through community engagement and positive environmental impact.

The agreement also includes a player partnership with Amlani Tatu, one of the Club’s most exciting emerging talents.

Danny Mudronja & Wayne Faranda, 1KOMMA5° Adelaide directors commented on the deal.

“We’re thrilled to expand our partnership with Adelaide United and to have our brand represented on the away shirt this season,” they said in a statement. 

“Like the Reds, we’re proud to call South Australia home and to champion innovation, sustainability, and progress for future generations.” 

Together, the collaboration highlights how sport and business can unite to promote positive environmental change and celebrate South Australian excellence on and off the field.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Stop Complaining, Start Building: Why Proactive Clubs Always Win

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Image Credit: Connelly Project Resources

It’s a tale as old as time in grassroots sport: your club is stuck in a “time warp” facility, sharing a severely overused pitch with another code, while a club a few suburbs over just scored millions of dollars in council funding.

It is incredibly frustrating. The disparity in local government funding, the draconian facility-sharing arrangements, and the feeling that your sport is constantly fighting an uphill battle in certain heartlands can make committee members want to throw their hands in the air.

But when faced with this reality, your club has a choice. You can go on a rampage of advocacy – bitching, moaning, and focusing on everything the council or state sporting body isn’t doing – or, you can focus on what you can control.

The Post-COVID Divide

Think back to the clubs that emerged from the COVID-19 lockdowns. During that time, every club faced the exact same external restriction: nobody could play.

However, two distinct types of clubs emerged.

The first type went dark. They complained about the government, complained about the lack of support from their Peak Bodies, and disconnected from their members. They took years to recover.

The second type of club stayed connected. They acknowledged the reality but focused entirely on what they could do. They posted backyard drills on TikTok, sent training plans to parents, and kept their community engaged. As soon as restrictions lifted, they were on the front foot, miles ahead of the competition. Same environment, entirely different mindset.

The Circle of Control

In business and in sport, there is a circle of concern (things you care about but can’t change) and a much smaller circle of control (your own thoughts, behaviours, and operations).

If you have signed a 10-year lease on a substandard facility, that is your playing field. You aren’t going to change it tomorrow. So, how can you win given the rules you have?

·  Run a tight ship financially.

·  Pay your rent on time.

·  Communicate brilliantly with your members.

·  Streamline your governance.

Government likes to back a winner. If you spend your time spinning up the flywheels of good marketing, membership growth, and volunteer connection, you build a small business that clearly has its act together. When it comes time to advocate for better facilities, you aren’t just a complaining club—you are a highly successful, proactive community asset that councils will want to support.

Is your club stuck in a cycle of complaining? It’s time to take control of what you can. Contact CPR Group today to find out how our clubMENTOR program and strategic planning services can put your club on the front foot.

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