Perth Glory Extends Deal With Theme Group

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Image credit: Perth Glory

Perth Glory have announced one of their major partners, Theme Group will be continuing to work with the club for the 2025/26 A-Leagues season.

Theme Group is Western Australia’s leading provider of food services, cleaning solutions and facility management, servicing some of WA’s most iconic venues, industries and events for the mining, aviation, education and healthcare sectors, as well as certain arenas.

The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.

Perth Glory CEO, Anthony Radich commented on the ongoing partnership being another positive step forward for the club.

“Theme Group have been fantastic supporters of Perth Glory for many years, and their renewed, three-year commitment reflects the strength of that relationship,” he said via press release.

“They share our values around excellence, community and performance and we’re proud to have a local WA company that’s fuelling both our players and our Members and fans.”

Theme Group Founder and Executive General Manager, Robbie Damjanovic called the partnership a proud continuation of the company’s passion for the football community in the state.

“Football has always been in my blood and Perth Glory has played a big part in my family for generations,” he said via press release.

“We’re thrilled to continue supporting the club and to continue enhancing the experience for players, staff and fans alike.

“Through our Good Food Eating brand, we’re proud to bring the same nutrition that fuels high-performance teams to everyone, whether that’s at the stadium, in stores, or in your own workplace.”

Alongside the news of the extended partnership, Perth Glory fans will also be able to enjoy the same performance-driven nutrition as the club members, with Good Food Eating’s Grab and Go.

The new accessible meals are now available in major supermarkets and convenience stores across Perth, along with an upcoming direct-order catering service for offices, schools and private functions.

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FA partners with Coca-Cola ahead of FIFA World Cup 2026

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Image credit: Football Australia

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Geelong Regional Football Hub vision one step closer to reality

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Image credit: Football Victoria

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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