Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing

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Image Credit: New Zealand Herald

Auckland FC have confirmed a partnership with Tāmaki Health  for the upcoming A-League season. 

Tāmaki Health will become the official healthcare partner of Auckland FC under the White Cross GP & Urgent Care, and Bettr 24/7 online healthcare brands.  

The partnership will include Tāmaki Health becoming the sponsor for the number of ball kids seen around the pitch on game day. 

Nick Becker, Auckland FC CEO spoke about the great connection both companies will have in this deal. 

“Tāmaki Health is a future focused business revolutionising the way we think about healthcare,” he said in a press release. 

“They also believe in the power of sport to unite communities as well as the obvious health benefits that come with sport and exercise. They are a perfect partner for us, and we look forward to a fruitful working relationship.” 

Tāmaki Health is one of the largest privately owned healthcare groups in New Zealand, caring for over 4,000 people everyday through their many general practice clinics, and urgent care clinics. 

Tāmaki digital online healthcare forum, Bettr, is an accredited provider of Health New Zealand’s 24/7 online GP solution. 

Dr Lloyd McCann, the CEO of Tāmaki Health (Local Doctors, White Cross & Bettr) says it is an important collaboration, as health is more than just treating symptoms, it’s about prevention.

“We believe good health is about more than treating today’s symptoms. Holistic wellness and prevention are at the heart of what we do – and staying active plays a vital role in boosting wellbeing, reducing stress, and improving our mental health. Supporting sport in our community is a natural fit with this vision,” McCann explained in a press release.  

“Auckland FC is a forward-thinking club with great energy, and we’re excited to stand alongside them in encouraging participation in sport and building healthier communities.”

The collaboration between Auckland FC and Tāmaki Health will be a positive alliance for both organisations, as the promotion of health through sport will encourage people, especially younger children to support and play the sport, and it is a great representation for both organisations to promote healthy living and good wellbeing.

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FA partners with Coca-Cola ahead of FIFA World Cup 2026

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Image credit: Football Australia

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Geelong Regional Football Hub vision one step closer to reality

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Image credit: Football Victoria

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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