In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one …
Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof …
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
The Vision AI Game-Changer Australian Football Can’t Afford to Ignore
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is …
Moneyball for the NPL? How Dutch tech is fixing the biggest leak in Australian recruitment
In the high-stakes economy of professional football, the “eye test” remains a stubborn incumbent. While elite European clubs have long …
TSG Hoffenheim extends partnership with SAP until 2030
TSG Hoffenheim and SAP just inked a game-changing deal — discover how this powerhouse partnership is redefining football through cutting-edge tech and bold ambition.
Uniguest: Revolutionising the matchday stadium experience
Digital revolution has turned football clubs into global entities and a brand. But the experience for match going fans is …
PolarCool: Increasing performance and recovery in football
PolarCool is a company that provides advanced cooling solutions to treat concussion for a wide range of industries – first …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Digi the main sponsor of Cadiz CF until the end of the season
The telecommunications operator of Digi Communications, in short Digi, has signed with Spanish football club Cadiz CF, where the multinational …
Football Queensland and Hudl to revitalise data and statistics
Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics …
Football Tasmania and Dribl combine to manage clubs in the state
Football Tasmania has partnered up with Dribl, a competition management system for all clubs and associations along with other multifunctional …
Skye Cloud are changing the game for website traffic and security
As London’s fastest-growing cloud services provider, Skye Cloud ensure businesses receive an agile IT platform that is easy to manage …
Arsenal team up with LABS Group for hotel and resort membership solutions
LABS Group has joined up with English Premier League side Arsenal to become their hotel and resort membership partner in …
Kaizen Ticketing streamlines the selling process
For decades, London-based business Kaizen Ticketing has been challenging the status quo for their industry. The company’s approach is known …
Western United lay down the foundations in Esports
A-League Champions Western United are displaying continued growth with a recently formed partnership with SquadFalse9 (SF9). The partnership between both …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
Asta named as Melbourne Victory’s Premier Partner for the next three years
Asta has partnered up with Melbourne Victory and have become the club’s official IT-managed service provider for the next three …
Victoria University the inaugural FIFA Research Institute for Football Technology
Victoria University (VU) has been confirmed as the first university in the world to be an official FIFA Research Institute …
New research delves into stress experienced from watching matches
With soccer supporters all over the world bracing themselves for nail-biting matches, UK-based spa booking site SpaSeekers.com has created the world’s …
Western United lands inaugural women’s front-of-shirt sponsor
The leading technology provider in the country for office solutions, Sharp Extensive IT, has collaborated with Western United as it …
FIFA pens multi-year deal with software development company Globant
FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the …
Strikerz Inc. prepares for Ultimate Football League launch in 2023
The number of video-gamers has accelerated in growth each year, with market research estimating a total of 3.09 billion playing …
Inter and Nilox extend their agreement for a further three years
Sports and outdoor technology brand Nilox will continue to be Inter Milan’s official Electric Mobility Partner, after having renewed their …
TGI Sport the official LED supplier for AS Monaco
Ligue 1 side AS Monaco have announced the leading global market provider in high-end technology solutions, TGI Sport, is the …
Manchester United teams up with Therabody in multi-year agreement
English Premier League outfit Manchester United have recently confirmed a collaboration with leading wellness technology, Therabody, in a multi-year agreement …
In a game of inches, Raw Stadia can be the difference
Raw Stadia is revolutionising the interaction between players and the pitch. The sports technology company – that focuses on surface–player …
SwipeStation: Food and drink service made easy
SwipeStation is leading the way when it comes to technology in the sports and entertainment business. Known as a contact-free …
Sorare the official NFT fantasy game of Major League Soccer
Digital and collectable fantasy football company Sorare have partnered with Major League Soccer (MLS) to become their official non-fungible token …
In the Cluch: Meet the team powering NPL.TV
Coronavirus, lockdowns and associated crowd caps have brought forward the sports streaming industry three or five years, according to Cluch …
LaLiga launches online store with Amazon
LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.
Deltatre adds sport-related functionality to AXIS
Deltatre, the global leader in fan-first video experiences, has announced the development of a new suite of sport-focused features and functionality within its user experience (UX) management tool, AXIS, to support leagues, teams and federations.
Infront X creates the ideal fan experience for leading clubs
With popular football clubs among their extensive client list, Infront X presents as the perfect partner for anyone in the sports industry to improve their fan experience.
Vizrt: Graphic specialists for sports broadcast
Vizrt are reliable providers of graphics and sports analysis technology, perfect for the media industry during their broadcast.
Ronaldo’s Manchester United return breaks social media records
Cristiano Ronaldo re-joins Manchester United following 12 years away in a true homecoming moment for the Premier League side.
Deltatre: The all-rounder for leading innovations
Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.
Dig Inclusion makes digital access available for everyone
For stadiums around the world, infrastructure has been created to cater for people with disabilities, however access to club websites …
Swan Retail: Promoting clubs through powerful app
Swan Retail’s software development has seen the creation of FUSE – an app that has all the best fan engagement …
Blink Identity: Walk straight into an event
Recently, we’ve seen QR codes become as prominent as ever with Covid-19 protocols in mind – particularly for checking in …
One2Pro: The former Premier League player who has developed a game-changing app in Australia
Currently residing in Western Australia, former Premier League footballer Aaron Tighe has recently launched the One2Pro app, providing footballers of …
Manchester United and TeamViewer partnership drives unique opportunities
A five-year agreement between Manchester United and TeamViewer brings one of the world’s most popular and successful sports teams with …
SmartCart SVX the mobile touchscreen making analysis easier
Built with versatility in mind, SmartCart SVX is the world’s first extreme brightness touchscreen system suitable for outdoor sports presentation. Whether it …
Fan engagement platform from Fortress trusted by world-leading teams
Within the sports and entertainment industry, Fortress GB have built themselves into a trusted partner for over 130 teams around …
AFF Suzuki Cup gains enhanced coverage alongside digital platform Goal
AFF Suzuki Cup 2020 has joined forces with the world’s biggest football content and media business Footballco, allowing their flagship …
Survey reveals technology enhances 76% of fans’ enjoyment of sport
Slow motion, instant replays and the ability to rewind live TV are fans’ favourite innovations in sports broadcasting, according to …
Zeetta: The networking specialists for stadiums
As Australia and the rest of the world are hoping to allow more fans to regularly games in the future, …
Football West team up with Veo to benefit clubs
Football West has announced an exciting new partnership with Veo Technologies – the ultimate camera for team sports. The partnership …
La Liga’s expanded partnership with Microsoft set to transform digital experience
Spain’s La Liga competition has expanded its partnership with US technology giant Microsoft, in a move which is set to …
Oracle set to transform Premier League analytics
The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning …
Signify technology lights up sporting clubs safely
Signify is the world leader in lighting innovation, providing their service for professionals, customers and lighting for the Internet of …
Tappit offers the cashless solution
Tappit is a global provider of cashless solutions that can help events, attractions, stadiums and venues to increase profit, gain insights and …
Axess makes game day run seamlessly
Axess serves as a leading international manufacturer for ticketing and access management systems, putting in place a trusted process for …
Australian football hits the broadcast market: Where will the rights land?
Crunch time is fast approaching for Football Australia and the APL, with new broadcast deals set to be struck independently …
Why Mobile Connectivity is now a critical service in stadiums
As stadiums across the world begin to welcome back crowds, clubs are looking to improve the overall experience for fans …
TGI Sport lifts the stadium experience
As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience. …
TicketCo Media Services a silver lining for Covid-19 ravaged clubs
When Covid-19 swept across the world, clubs were left wondering about ways to generate revenue with limited to no fans …
Football Queensland’s QR code solution to continue
Football Queensland (FQ) has announced the extension of their agreement with EVA Check-In, who provides a QR code attendance tracking …
Veo: Recording and analysing football matches with AI-driven cameras
Co-founded in 2015 by Henrik Teisbæk, Veo is a sports technology company with one main aim, to record sporting matches …
MLS chooses Deltatre to be their web technology provider
Deltatre has announced a multi-year agreement where they will be the web technology provider for Major League Soccer (MLS). As …
Empty stands come to life with Autograph Sound
Autograph Sound has been able to add atmosphere to the game for clubs affected by Covid-19 who have been forced …
Iterpro adds confidence to a club’s decision making
Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time. …
Signality: The ultimate analysis and coaching source
Signality has built an artificial intelligence (AI) platform that gives clubs, leagues and federations real-time data which makes it easier …
ADI a driving force in LED production
LED screens featuring team banners or advertising have been common in stadiums for several years, becoming a staple for professional teams …
Omnigon’s Corebine software brings fan engagement benefits
Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology. Omnigon has used Corebine for content delivery to keep …
ChyronHego: Delivering sport performance technology worldwide
ChyronHego is renowned as a global leader for sport performance technology, working with professional teams, leagues, coaches and stadia worldwide. Their …
How digital storytelling and gaming can lift the profile of a football competition
Spain’s La Liga competition have realised the power of digital storytelling and gaming, implementing strategies successfully to engage fans across …
Why Manchester City were named the most innovative sports team in the world
According to a report by Sports Innovation Lab, Manchester City have been named the most innovative sports team in the …
Socceroos and Matildas secure innovative fan engagement product
Socceroos and Matildas fans will be able to integrate Australia’s national football teams further into their daily lives, after the …
Ticketing management powered by Advanced
English Premier League club Southampton are one of Advanced’s clients, who present as a ticketing solution for venues. In a time where …
SD Huesca: A digital transformation strategy which is reaping rewards
SD Huesca, a club who currently plays in the top division of Spain, have been working on a global digital …
LiveScore continues to grow its global reach through partnership with La Liga
New technological innovations continue to be an important factor in how football fans consume the world game across broadcast and …
Football Victoria introduces Club Support Series
Football Victoria has announced the launch of their Club Support Series, a new initiative which aims to provide all the …
Panomera security system featured in stadium project
Gazprom Arena, one of the host stadiums of the 2018 FIFA World Cup, upcoming 2021 European Football Championship and home of …
La Liga FanCam introduced for player celebrations
La Liga has launched a FanCam that allows for supporters to view the goal celebrations of their favourite players. The …
La Liga president: OTT streaming platform is key for the future
La Liga president Javier Tebas believes OTT streaming platforms and other technology-based long-term planning is vital to secure the future …
TicketCo TV provides live streaming service
Fans haven’t been able to attend games due to Covid-19, but Altrincham FC has adapted to deliver pay-per-view live streaming …
Urban Zoo’s Gamechanger enhances the digital experience
A host of British football clubs have adopted Urban Zoo’s Gamechanger platform which has become a revolution in fan engagement …
Sportec Solutions to be expanded by DFL
DFL Deutsche Fußball Liga, the organisation that operates the Bundesliga and sports and entertainment technology provider Deltatre, are looking to …
CrowdedVENUE makes stadium safety simple
CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all. They have …
STATSports leading the way for GPS tracking
Big-name Premier League clubs have chosen to partner up with STATSports, who are industry leaders in providing GPS tracking systems and analysis. …
The importance of esports in football
Interest in esports is ever growing, Influencer Marketing Hub reports that in 2020 there are almost half a billion esports …
La Liga is the first major European sports competition to join Twitch
In recent weeks, La Liga has become the first major European sports competition to create an account on video live …
Realife Tech: Prioritising fan safety for venues
As we slowly navigate our way out of lockdown, one of the challenges for stadiums is fan safety, ensuring that …
How football clubs can connect with fans at home
With fans unable to cheer on their teams in large numbers during the pandemic, football leagues and clubs have needed …
Snackr: In-seat delivery for Australian stadiums
The last thing you’d want is to miss the action. You head to the nearest vendor, only to hear the …
How SeatGeek can manage socially distanced ticketing
SeatGeek offers a platform that can help with ticket allocations, where socially distanced seating would be the first step towards …
How La Liga is successfully approaching digital transformation
Digital transformation is a key part of the future of football. Spain’s La Liga competition continues to be at the …
Football Queensland announce significant rise in social media engagement
Football Queensland have announced booming social media engagement figures in the build-up to the conclusion of the state’s season. The …
MatchDay Digital – the alternative for NPL clubs
In a time where fans are not guaranteed to be able to attend games due to COVID-19, MatchDay Digital presents …
InStat: A vital product for the future of Australian football?
Following the news of the AAFC’s plans for a national second division, Australian football seems to be moving into a …
How a national second division could use mobile-only ticketing
While mobile ticketing has been around for over a decade, its presence is only increasing with some sporting events starting …
How stadium technology will work after COVID-19
Stadiums have been forced to adapt during the pandemic, from being out of use during shutdowns to hosting matches without …
Why digital transformation is vital for Australian football
Australian football should embrace digital transformation in order for it to succeed and grow into the future. A simple definition …
VAR to debut in Asian Champions League
The AFC have confirmed the Video Assistant Referee (VAR) system will be used from the quarter-final stage of the 2020 …
La Liga outfit Real Betis targets Asia for international growth
Football clubs around the world continue to place an importance on their image in the ever-growing Asian market. La Liga …
Former NSL star Vaughan Coveny on the success of online football education and training
South Melbourne and New Zealand legend Vaughan Coveny explains how the Essendon Royals are embracing technology to deliver training and …
OneFootball secures deal with Sportradar
Berlin-based football media company OneFootball will be able to bring live games of South Korea’s K League to selected countries. …
Roboticket: A ticketing solution helping football fans return to stadiums safely
COVID-19 has presented the world with many challenges and football is no different. One of the issues the game faces …
Capital Football teams up with RefLIVE
Capital Football have announced a partnership with sports technology company RefLIVE. The partnership will assist the state’s referees in monitoring …
Football NSW’s NPL.TV continues to make its mark
Football NSW has announced that all National Premier Leagues NSW Women’s and National Premier Leagues 2 NSW Men’s matches will …
La Liga to release broadcasting innovations documentary
La Liga is set to release a documentary detailing the broadcast innovations it has introduced since the league’s return in …
Heidelberg United: Modernising youth development with SoccerPLAY
At all levels of the game technology is having a profound impact on football. While spectators focus largely on tools …
Football NSW’s NPL.TV continues to make its mark
Football NSW has announced that all National Premier Leagues NSW Women’s and National Premier Leagues 2 NSW Men’s matches will …
Football Queensland offers QR code for attendance tracking
Football Queensland (FQ) has introduced a QR code solution that offers Queensland clubs a simple way to track attendances ahead …
NPLW records good viewership numbers in WA
The opening weekend of the NPLW in WA was well received off the pitch, as supporters tuned into matches streamed …
YD Entertainment adds Global Stadium for real-time noises
YD Entertainment has added a Global Stadium to SportsTv in Portugal, offering more realistic crowd reactions for the country’s top-flight …
Celtic team up with production company Sunset+Vine
Scottish champions Celtic have gained the support of Sunset+Vine, a production company who will deliver live match coverage. As matches …
La Liga to add in virtual fans and fake crowd noise
La Liga has confirmed there will be virtual fans and fake crowd noise when the season restart begins behind closed …
Fox looking to add virtual fans to broadcast
Fox in the United States is looking to add fans into their coverage even with empty stadiums, using virtual reality …