Manchester United and TeamViewer partnership drives unique opportunities

Liam Watson

A five-year agreement between Manchester United and TeamViewer brings one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies. 

The collaboration sees the two organisations join forces from the 2021/22 season, where TeamViewer has recently been unveiled as the new principal shirt partner for the Red Devils.

With TeamViewer presented on the front of Manchester United’s shirt, it will capitalise on the English Premier League club’s global audience to share TeamViewer’s qualities and features towards connecting the world virtually. It brings greater awareness of how they can be of use to any organisation seeking improved collaboration software. 

Manchester United boast 1.1 billion fans and followers around the world, who will now be introduced to new technology related to TeamViewer’s expertise at providing remote connectivity services.  

TeamViewer have all bases covered for getting supporters of Manchester United closer to the action, focusing on three key areas – fans, football and business. 

Fan: 

  • Virtual stadium experiences. 
  • Unique behind-the-scenes content. 
  • Augmented Reality (AR) at Old Trafford and at home. 
  • Enhanced museum experiences. 

Football: 

  • Enhanced training and performance through AR. 
  • Remote access to players for scheduling and training. 
  • Remote access and AR for medical examinations. 
  • Enabled scouts through remote access technology. 

Business: 

  • Enhanced accessibility and IT support for offices. 
  • Internet of Things (IoT) solutions for stadium controls to optimize safety and security. 
  • Upgraded sustainability at the stadium and all club locations through remote work and IoT solutions. 

Similarly to Manchester United, TeamViewer are a widely known platform who are based in Germany – they have been installed on over 2.5 billion devices, have nearly 600,000 subscribers, and operates in almost every country. TeamViewer matches Manchester United’s ambition for growth, where their technology addresses the barriers for people and businesses to achieve what they thought could not be possible. TeamViewer is the ideal fit in a football club setting, where they can collaborate with a global community and an array of culture. 

A new Thought Leadership series saw Manchester United head coach Ole Gunnar Solskjaer speak for the first time with TeamViewer CEO Oliver Steil to discuss the essence of what makes a great team, how Manchester United and TeamViewer will drive technological advancement, and how to foster a culture of diversity and inclusivity. The TeamViewer meeting highlights the values that both parties share, ensuring that Manchester United supporters will have more access to their club than ever before.

TeamViewer CEO Oliver Steil: 

“We are very excited to see our brand on the front of the most iconic shirt in global sports. The partnership with Manchester United is a key pillar to further shape TeamViewer’s perception as a global tech brand.”

“We will support the club in its digitalization efforts and show these use cases to all our users and customers worldwide. This will reinforce the breadth of our solutions portfolio and explain how we are creating a world that works better. We can’t wait for the new season to begin and to see the team in action in their new shirt at the legendary Theatre of Dreams.” 

Group Managing Director and Director of Manchester United, Richard Arnold: 

“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner.”

“While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.” 

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LALIGA and EA SPORTS FC collaborate in community pitch project

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Image credit: EA SPORTS FC Electronic Arts

Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a safe, inclusive space to enjoy the game in their community.

 

From Europe to US

In the heart of the Bronx, New York, LALIGA and EA SPORTS FC unveiled the new space as the 10th collaboration between the two parties to bring pitches to future generations.

It marks an exciting development not just for community infrastructure, but for representing the global reach and connections made possible through football.

Furthermore, with support from local artist, BG183, The William Lloyd Garrison School, and soccer-inspired education and youth support program, South Bronx United, it stands as a symbol of local pride and grassroots commitment.

“This project in New York is especially meaningful because it brings together access to sport, long-term community impact and a strong local identity,” explained LALIGA’s Executive Director of Business, Jorge de la Vega.

“Together with EA SPORTS FC and our community partners, we want this pitch to become a place where young people can play, grow and find new opportunities.”

 

Using platforms for wider growth

This is a project which provides aspiring young footballers with the facilities they need to thrive in their personal and sporting development.

And although it carries an emphasis on local values, the global work and vision of EA SPORTS FC and LALIGA is undeniable.

The former now supports similar initiatives across Europe, Asia, Africa, the Americas, and right here in Australia. The Sam Kerr Pitch, unveiled in Sydney in 2023, provides young girls with free access to a high-quality space.

Thus, EA SPORTS FC is showing a unique combination in its community investment strategy: the global name of LALIGA, paired with collaboration from local organisations, ultimately establishing something even bigger.

“While EA SPORTS FC lives in the game, our ambition goes beyond it – working with partners like LALIGA and local communities to create spaces where football can be played and experienced physically,” outlined EA SPORTS FC Senior Director, Partnerships Marketing, James Salmon.

“Projects like this in the South Bronx show how football can bring people together and create lasting impact.”

 

Small space, big impact

Although this may be one small pitch in the Bronx, its signficance resonates with grassroots communities across the world who know its true value.

Hopefully, EA SPORTS FC will continue to show their commitment to next generations for many years to come.

Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry

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Image Credit: One-Nil Media

As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the entire ecosystem in one central place.

Football Pro Directory has officially launched as a dedicated online hub designed to bring together clubs, governing bodies, suppliers, service providers and industry professionals from across the Australian football landscape.

Part of the One-Nil Media family, the platform has been built to simplify how football organisations discover trusted partners, access resources and grow meaningful industry connections.

At a time when clubs are navigating increasing operational demands both on and off the pitch, Football Pro Directory provides a streamlined destination for organisations seeking support across areas such as coaching, technology, media, sponsorship, infrastructure, equipment, medical services and fan engagement.

The platform also offers businesses and organisations the opportunity to elevate their visibility within the football industry through premium listings, tailored campaigns and feature-driven storytelling designed to connect directly with decision-makers across the game.

From grassroots clubs searching for operational support to professional organisations looking for specialist services, Football Pro Directory has been positioned as a practical tool built specifically for the realities of modern football administration.

Backed by Soccerscene’s established football media network, the directory combines industry exposure with educational resources and business opportunities, helping organisations strengthen their presence within Australia’s rapidly evolving football ecosystem.

The platform features categories spanning football clubs, professional services, football technology, media and marketing, photography, medical providers and equipment suppliers, alongside resources focused on grants, facilities, coaching, sponsorship and industry innovation.

As football increasingly embraces digital transformation and interconnected industry networks, Football Pro Directory arrives as a platform designed to make collaboration, visibility and growth more accessible across every level of the game.

To explore the platform or list your organisation, visit Football Pro Directory.

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