FIFA pens multi-year deal with software development company Globant

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Globant
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FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the growth of the FIFA+ streaming platform and support football’s flagship events, starting with next month’s FIFA World Cup in Qatar.

Globant will become the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. Globant will focus on creating new features and combing experiences for FIFA+ users while supporting the delivery of the platform. The company currently boasts 25,900 employees and has a presence in over 20 countries working with tech heavyweights Google, Electronic Arts, and Santander.

Recently, they have partnered with LaLiga to create a global technology company.

Globant Co-Founder and CEO, Martin Migoya, was ready to get to work with FIFA.

“We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries,” he said in a statement.

“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”

The software developer has also acquired the rights to become the regional supporter of the FIFA World Cup Qatar 2022, in North America, and Europe, along with being a sponsor of Australia and New Zealand’s 2023 Women’s World Cup.

The company will also be a worldwide sponsor for the  FIFAe Series in 2023, 2024 and 2025, and a worldwide Tournament Supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.

FIFA Chief Business Officer, Romy Gai, commented on the new deal saying via press release:

“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years. Through its multi-faceted support, Globant will play a vital role in fast-tracking the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”

The partnership highlights how technology plays a vital role in sports, and how it can further increase passion and the overall sporting experience.

Wanda Weigert, Globant’s Chief Brand Officer, added via press release:

“Participating in all these global competitions will allow us to connect with people from every corner of Earth and with beloved brands to support them in their reinvention paths.”

To see more on Globant, you can find it here.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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