Digi the main sponsor of Cadiz CF until the end of the season

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Cadiz CF
Image credit: Cadiz CF

The telecommunications operator of Digi Communications, in short Digi, has signed with Spanish football club Cadiz CF, where the multinational company becomes the club’s main sponsor until the conclusion of the season.

The organisation carries out the change clause during the halfway point of the competition, with Khalifa Capital being on the sleeve of the first kit.

Since 1985, Digi International Inc. has spearheaded the wireless communications industry, shaping the future landscape for devices to connect easily and responding to the needs of clients as well as the enterprises that use them.

Prior to the Internet of Things, Digi built M2M and IoT devices, modifying to enhance the networking standards and the optimised data communications on every side of the most advanced protocols and emerging technologies.

Some of the solutions that have been a breath of fresh air across the loT landscape include but are not limited to radio frequency modems to gateways, cellular routers, networking devices, and single-board computers (SBCs).

Nowadays, the IoT offering includes sensor-based solutions, an enlightened platform for remote monitoring device deployments of any size that can be used anywhere, anytime.

With this contract, Digi wants to back both the club and its ever faith fans, the American based Industrial Internet of Things technology company reinforces its dedication to the Spanish club by changing from being the Club’s Official Sponsor to being the team’s Main Sponsor in the second half of the season.

Digi’s Chief Commercial Officer Angel Alvarez said via press release:

“We are proud to support this Club with which we share values such as effort and teamwork. This is a very special project for us and we are convinced that it will allow us to achieve many accomplishments together.”

Cadiz CF President Manuel Vizcaino added via press release:

“Digi is a great company, with which we are delighted to continue working hand in hand and with which we are sure we will continue to reap success.”

Digi has its own fibre network offices in Cadiz, Fibra SMART, and also with its PRO-DIGI fibre service, reaching up to 10 Gbps speed which is the fastest network in the country at the residential level.

The club wore its new front-of-shirt sponsor against Athletic Club early last month in what promises to be a beneficial collaboration for both parties.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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