OneFootball secures deal with Sportradar

Liam Watson14/08/2020 6:00 am14/08/2020

Berlin-based football media company OneFootball will be able to bring live games of South Korea’s K League to selected countries.

OneFootball will broadcast live coverage of the K League to users in France, Italy, Spain, United Kingdom and Brazil as part of the deal with Sportradar – who were appointed to sell the K League’s international rights from 2020 to 2024.

On OneFootball’s app, there will be two or three K League matches available for the remainder of the 2020 season, which will then continue for the entirety of the 2021 season.

“With more than 44 million active users per season globally, OneFootball is the most popular digital media platform for the new generation of football fans,” OneFootball said in a statement.

“This distribution partnership will allow the K League to tap into a vast userbase of young and highly engaged ‘mobile-first’ football enthusiasts in some of OneFootball’s core markets.

“OneFootball will work closely with the K League and Sportradar in developing a bespoke in-app marketing strategy to enhance visibility of the offer and maximize engagement.”

OneFootball specialises in providing live scores, statistics and news from 200 leagues and covers 12 languages as a leading source of news for football fans.

“Our flexible and convenient approach to in-app live streaming in combination with our very engaged userbase of football fanatics, will benefit the K League’s growth in international markets,” Lucas von Cranach, chief executive and founder of OneFootball, said.

Sportradar has previously arranged broadcast deals in countries such as China, Hong Kong and Croatia. They also partnered up with digital platforms including Dugout (in Singapore), 433 (in the Netherlands) and Copa90 (in the UK).

“Partnering with OneFootball who, like us, are leaders in the digital field, is a tremendous opportunity to expand the audience and brand of the K League beyond its current reach of over forty countries, Lutz Tigges, senior director, media rights at Sportradar, said.

“Be it live coverage, highlights or short form clips, visual moving images still capture the raw emotion which is football and to have one of Asia’s best leagues reach a global audience is nothing but a win-win for all of us.”

Previous ArticleFootball for fires event sidelined by global pandemicNext ArticleMore K League fans allowed to attend matches

Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.