Inter Miami Partners with Ecuador’s Splendor Water as Official Premium Hydration—A Game-Changing Deal!
MLS soccer wraps up record season
Record-Breaking Season: 2024 Major League Soccer Smashes All Expectations!
How to use podcasting to boost your football club
Unlock the Power of Podcasting: Master the Media That Connects You with Fans and Members!
MLS Innovation Lab has confirmed its second group of tech leaders
This groundbreaking initiative is set to redefine the future of sports and accelerate the league’s growth. Discover who these innovators are and how they’re transforming the game!
Exclusive Interview with President of PLFC David Cvetkovski: How Preston Lions and the NST format are reviving Australian football’s heart and soul
The National Second Tier competition is taking on a different approach from the traditionally planned home-and-away format, with Football Australia …
Football Australia announces new format and October 2025 start date for National Second Tier
Big Changes Coming! New National Second Tier Set to Shake Up the League in 2025!
Borussia Dortmund selects WSC Sports to drive digital content
Borussia Dortmund Secures Groundbreaking AI Deal to Revolutionise Fan Experience!
Football Victoria collaborates with Novotel Melbourne Preston
Exclusive perks for Football Victoria’s 2024-25 season as Novotel joins as official accommodation partner.
Viewership skyrockets for the start of the A-League season
A-League’s 20th Anniversary Opener Breaks Viewership Records!
Football Victoria confirmed 2024 Club Development Grants
Local Football Clubs Strike Gold! See Which Teams Scored Big in the 2024 FV Club Development Grants!
Cosm: Combining live sports with immersive viewing technology
Cosm’s Game-Changing Tech: The Future of Sports and Entertainment Experiences Is Here!
Australian Sports Foundation teams up with revolutioniseSPORT
Revolutionary Partnership Alert! ASF Teams Up with revolutioniseSPORT to Transform Fundraising for Grassroots Sports!
Lenovo partners with FIFA to revolutionise fan experience
Lenovo Makes Waves: Officially Crowned FIFA Technology Partner at the Tech World Event!
Football NSW to host Club Development Conference next year
Don’t Miss Out! Football NSW Hosts the Must-Attend Club Development Conference at Valentine Sports Park on February 1, 2025!
Melbourne Victory extends its collaboration with AGL
Melbourne Victory Scores Big! AGL Doubles Down as Major Partner, Securing Support Until 2026!
Football Australia and LEGO launch ‘OUR GAME Unstoppable’
Unlock the Future: Discover How LEGO’s New Mentorship Series Empowers Girls to Play Unstoppable!
WSL triples viewership after move to YouTube
WSL’s online viewership has trebled since the move to YouTube, how can the Ninja A-League do the same?
Softseed: The future of Immersive Reality in entertainment
Softseed are changing the way sport and music events are being viewed using IR technology.
Auckland Football Club joins forces with Barfoot & Thompson
Auckland’s largest real estate firm, Barfoot & Thompson, has collaborated with Auckland Football Club to deliver an exciting season of …
Koan Solutions extends deal with Adelaide United
Adelaide United confirm that Koan Solutions will continue as a partner for the 2024/25 A-League Men’s season, serving as the …
Sky Sport and APL extend partnership for three more seasons
The Australian Professional Leagues (APL) and Sky Sport have continued their partnership for another 3 years, giving Sky Sport exclusive …
LALIGA confirm strategic digital content deal with TikTok
LALIGA and TikTok have entered into a strategic collaboration, positioning the popular video-sharing platform as a key digital content partner …
Arsenal teams up with NTT DATA for digital transformation
Arsenal Football Club has unveiled a transformative multi-year alliance with NTT DATA, a global frontrunner in digital business and IT …
APL designates JAM TV and EMG/Gravity Media as partners
The Australian Professional Leagues (APL) has named JAM TV and EMG/Gravity Media as the new production partners for the A-Leagues. …
AC Milan and New York Yankees unveil exclusive lifestyle collection
AC Milan and the New York Yankees, two of the most famous sports teams globally, have teamed up to launch …
Rebel Sport teams up with Auckland FC
Auckland FC and Rebel Sport have entered into a partnership that will make the renowned Kiwi sports retailer the club’s …
SharkNinja named partner of new women’s Ninja A League
SharkNinja has been confirmed as the new multi-season naming rights partner for the Women’s A league, which will be called …
Saudi Pro League’s TikTok deal: A media blueprint for Australia
The Saudi Pro League (SPL) has confirmed a new partnership with TikTok for the 2024/25 season, designating the short video …
WSC Sports: AI-driven sports marketing tool
WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, …
Cumulo9 enters into a collaboration deal with Auckland FC
Auckland FC and Cumulo9 have signed a collaboration that will see the Kiwi digital communications business become an inaugural partner …
EURO 2024 Success: Lessons for Australia for the 2026 Women’s Asian Cup
A comprehensive study by Nielsen Sports, the world leader in sports data measurement and fan insights, revealed that UEFA EURO …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
Brisbane Roar confirm deal with CSQ for 2024/25 season
Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum …
Macarthur FC secures SipEnergy as new front-of-shirt sponsor
Macarthur FC confirmed a new two-year partnership with SipEnergy, who will serve as the official front-of-shirt sponsor for the 2024/25 …
Arsenal FC extends long-term deal with Ticketmaster
Arsenal FC is the newest Premier League club to reaffirm its confidence in Ticketmaster Sport as its ticketing provider. The …
Western United extends global reach with Walking Football
Western United has collaborated with Walking Football 4 Health Global and Balestier Khalsa Football Club in Singapore, aiming to spread …
Mariners name Polytec as front shirt sponsor for next five seasons
The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ …
Western United renews with Tapedesign to continue collaboration
Western United Football Club and Tapedesign Australia have renewed their partnership for a fourth consecutive season. Tapedesign has played a …
Football Australia and Paramount Australia confirm historic multi-year media rights deal
Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster …
Kayo president expresses interest in gaining A-League rights
With less than two months until the 2024/25 season, a Foxtel executive said the company might consider returning the A-Leagues …
Adelaide United secures TML Transport for 24/25 season
Adelaide United has agreed to continue its collaboration with major South Australian line haul provider, TML Transport, for the upcoming …
EFL extends beIN Sports broadcast rights to 2027/28
The English Football League (EFL) has extended its broadcast rights agreement with pay-tv provider beIN Sports for an additional four …
Melbourne City names Alpha Gear as Official Equipment Partner
Melbourne City FC confirm ALPHA Gear as the Club’s Official Football Sports Equipment Partner, renowned Australia’s customised small sided-goals. ALPHA …
Ticketchainer: A new look into sports ticketing management
Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool …
Manchester City and Sony launch the ‘Virtual Etihad Stadium’
Manchester City has unveiled the ‘Virtual Etihad Stadium’ – an interactive fan experience powered by Sony for fans to enjoy. …
beIN extends LALIGA rights in Asia-Pacific
beIN Media Group has extended its exclusive broadcast rights for LALIGA across 11 Asia-Pacific (APAC) markets until the end of …
Atletico Madrid’s growing ambition for Sports City infrastructure
Atletico Madrid has ambitious growth plans involving numerous infrastructure and technology projects designed to establish them as one of football’s …
Manchester United launch Web 3.0 fantasy football game
Manchester United has introduced its unique take on fantasy football with the combined launch of Fantasy United and Player Trading …
Central Coast Mariners join forces with Six String Brewing Co.
The Central Coast Mariners confirm a partnership with local brewery Six String Brewing Co. to reinforce their mutual dedication to …
Central Coast Mariners and Australian Reptile Park team up
Central Coast Mariners confirm a new partnership with the Australian Reptile Park in an attempt to enhance member experiences and …
Football Queensland CEO Robert Cavallucci: “We’ve got every right to take our place as the most dominant code in Australia”
Football Queensland CEO Robert Cavallucci is steadfast in capitalising on the World Cup hype, as lofty goals are at the …
A-Leagues Unite Round returns for a second season
The Australian Professional Leagues (APL) have confirmed the return of Unite Round to the A-Leagues for the 2024/25 season with …
Football Victoria choose INTIX as exclusive ticketing provider
Football Victoria have confirmed a new and exciting partnership with ticketing and membership company INTIX, which will commence in 2024 …
Newcastle Jets’ new owners add key pieces for upcoming season
Newcastle Jets’ new owners, Maverick Sports Partners, have hired Ken Schembri as General Manager of Football and Ben Hawes as …
America must fix issues before co-hosting 2026 World Cup
Copa America 2024 has kicked off the knockout stages with plenty of goals and drama on the pitch, but that …
A-League clubs to be given only $530k in funding for next season
The Australian Professional Leagues (APL) have confirmed the annual grants distributed to A-League clubs will be slashed close to 75 …
The evolving landscape of football innovation
Football’s journey from a local pastime to a global multibillion-dollar industry was gradual, but the sport’s digital transformation has been …
Football Australia sign multi-year deal with LCI Education
Football Australia have announced a multi-year deal with LCI Education’s Australian institution, LCI Melbourne, to become the Creative Higher Education …
FIFAe and Sports Interactive launch Football Manager World Cup
FIFAe and Sports Interactive confirmed an exciting partnership that will see the first ever FIFAe World Cup of Football Manager …
Football West agree a collaboration with Futsal WA
Football West have signed an agreement with Futsal WA in an effort to create suitable pathways for futsal players in …
Explaining Teqball’s incredible growth in Australian football
Teqball is quickly becoming one of the fastest growing sports in the world and its popularity internationally is starting to …
Football Australia’s broadcast agreement with KommunityTV to stream National Youth Championships
Football Australia confirmed that a broadcast arrangement with KommunityTV has been secured to stream every game of the 2024 National …
ReSpo.Vision: AI and AR/VR that revolutionises data tracking
ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single …
Football NSW to gain more traction through established sponsor
Football NSW have confirmed a collaboration with the technology advertising platform Nine Ad Manager, as a new primary sponsor for …
Paramount+ reveals 2024 A-League Men Grand Final broadcasting success
Paramount+ have released impressive numbers regarding how the A-League performed in the Grand Final digitally and on broadcast TV. The …
New Zealand Football confirm Sportway as broadcaster for domestic games
New Zealand Football has collaborated with sports video production company Sportway to broadcast an unprecedented amount of domestic football from …
Local Sport Grants to provide major support for NSW football
The goal of the Local Sport Grants Program is to offer assistance to community-level sports clubs, with the objective of …
A-League Men named as second most digitally engaging sport in Australia
The Ministry of Sport, in collaboration with YouGov Sport, have released promising numbers regarding the A-League Men’s digital engagement. In …
Western Sydney Wanderers launch new programs for women and girls
Western Sydney Wanderers have launched a number of new programs and activities as part of their ongoing commitment to celebrate …
Canberra United have been given a lifeline for next season
Canberra United have welcomed the news of important funding from the ACT Government to help towards securing the future of …
How the Liberty A-League can learn from the incredible growth of NWSL
As the A-League Women’s Grand Final approaches and season comes to an end, it is a time to reflect on …
Perth Glory building new foundations with La Vida Homes
Perth Glory proudly confirms La Vida Homes, a renowned home-building company based in Western Australia, as the club’s principal partner. …
Nike acquire South American giants as primary kit sponsors
The Uruguayan Football Association (AUF) have officially confirmed a partnership formulated with American sport apparel juggernaut Nike. The agreement arrives …
WOW HYDRATE and Manchester United’s ‘Red Cherry’ drink aligned with mutual values
WOW HYDRATE launched its first-ever co-created ‘Red Cherry’ flavoured drink, working alongside one of the world’s biggest football clubs – …
An amenities refresher for NSW grassroots custodian
The NSW Football Legacy Program has worked in conjunction with the Bayside Council in providing $150,000 to the Bexley North …
Melbourne City proudly unveil their state-of-the-art-facilities
Melbourne City have proudly showcased their clubs latest project through the unveiling of their new state-of-the-art-facility, located at Casey Fields …
German football ends 70 years with Adidas for Nike deal
The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from …
Western Sydney Wanderers FC collaborate with Sydney Catholic Schools
Western Sydney Wanderers FC have recently confirmed a new partnership with Sydney Catholic Schools, with the target to grow and …
All Abilities Gala to continue the increase in inclusivity
Melbourne Victory have partnered with Transport Accident Commission (TAC) to host the second edition of the All Abilities Gala on …
10-year milestone of Australia Cup achieved with ongoing benefits for semi-professionals
The Australia Cup is the nation’s premier knockout cup competition which has reached its 10th year of existence. The competition …
Malaysia Airlines signs on as Manchester United’s official airline
Manchester United confirmed a multi-year partnership with award-winning Malaysia Airlines who will become the club’s official commercial airline. As an …
Premier League confirm multi-year deal with VR developer Rezzil
The Premier League confirmed a four-year partnership with virtual reality software developer Rezzil to create a new VR video game. …
Venezia FC and NYU team up for innovative opportunity
Venezia FC has confirmed it has joined forces with the New York University (NYU) Tisch School for Global Sport, embarking …
Long-awaited new facility welcomed for NSW football staple
Hurlstone Park Wanderers has unveiled new facilities in which they were desperate to acquire following half a century of operation …
2023 FIFA review underlines incredible Women’s World Cup impact
FIFA has released their ‘2023 Financials in Review’ statement which highlights the incredible financial and cultural impact of the 2023 …
The serious waves Series Futsal have made and what it means for the sport
Football within Victoria in a broad sense is difficult to unpack from multiple angles. What is clear is the passion …
Genius Sports extend UK betting data deal with FootballCo
Genius Sports has won the bidding war to extend its official betting data partnership with Football DataCo (FDC), which holds …
NWSL signs Amazon as a retail and cloud tech partner
The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
How the NPL can learn off the USL’s content deal with Footballco
The United Soccer League (USL) has launched a strategic content partnership with Footballco, a football media company, being designated as …
EFL scores record-breaking international broadcast rights deal
The English Football League (EFL) has secured record deals worth at least £148million (AU$286.6 million) for its international TV rights …
FIFA+ delivering valuable exposure for Oceania football
The Oceania Football Confederation (OFC) is partnering with FIFA’s football streaming platform, FIFA+, to broadcast its international and club competitions …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
Bundesliga scraps mega investment deal amid serious fan protests
The German Football League (DFL) has abandoned plans to bring in private investment to the Bundesliga’s media rights business following …
DFL and EA Sports continue to delight Bundesliga fans
The German Football League (DFL) renewed its partnership with sports game manufacturer EA Sports, in a deal labelled by officials …
TNT Sports agree four-year deal to broadcast FA Cup from 2025-26 season
The Football Association has agreed a four-year deal with UK broadcaster TNT Sports to broadcast the FA Cup from the …
WSL eyeing enormous 150% increase to broadcast rights deal
In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted …
Saudi Arabia’s sporting presence strengthens
Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved …
PepsiCo and Roshn Saudi League collaborate to increase fan base
The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its …
Record-breaking AFCON tournament indicates a bright future
Africa Cup of Nations (AFCON) has been a roaring success that has symbolised the bright future of the world game …
PSG confirms it is seeking to leave Parc des Princes
Paris Saint-Germain’s President Nasser Al Khelaifi has confirmed that the club will try to leave the Parc des Princes stadium …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
AFC Asian Cup Qatar 2023 achieves global broadcast appeal
The AFC Asian Cup Qatar 2023 successfully managed to cover the Group Stage matches with almost 60 media partners and …
Enilive replaces TIM as Serie A title sponsor until end of 2026-27 season
Enilive, the sustainable energy subsidiary of Italian energy company Eni, has secured title sponsorship rights to Italian men’s football’s top-tier …
Zondacrypto becomes Juventus’ Crypto Exchange Partner
Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner. The Zondacrypto logo …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
Western United providing opportunities for Victoria University students
Western United and Victoria University (VU) are continuing their association for a further two years, in a win for students …
AFC announce Pepperstone collaboration amidst massive Asian Cup tournament
The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar. …
Western United working with Lifeline Western Melbourne to battle mental health in the local community
Western United announced Lifeline Western Melbourne as the Club’s Charity Partner for the 2023/24 season in a bid to tackle …
Northern NSW Football launch Strategic Plan for 2024-26
Northern NSW Football (NNSWF) released their 2024 to 2026 Strategic Plan which focuses on collaboration and a shared vision for …
Sydney FC women’s team breaking notable records
Sydney FC Women’s team have broken the record for Liberty A-League Pass and regular memberships in a single season following …