Cumulo9 enters into a collaboration deal with Auckland FC

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Image credit: Auckland FC Instagram

Auckland FC and Cumulo9 have signed a collaboration that will see the Kiwi digital communications business become an inaugural partner of the club in 2024.

Cumulo9, a leading digital communications company from New Zealand, has become an inaugural partner of Auckland FC, the latest A-League team. This partnership highlights Cumulo9’s commitment to supporting local communities and driving positive change, in line with their mission to improve lives and outcomes.

Cumulo9, a certified B Corp business, is part of a global community of organisations that adhere to high standards of social and environmental impact.

They have achieved B Corp certification by demonstrating the dedication to ethical governance, sustainable business practices, and social responsibility.

They greatly value this recognition and are dedicated to using their innovative technologies to revolutionise how organisations communicate, improve workflows, and manage digital assets sustainably.

In early 2022, Cumulo9 began pursuing B Corp certification and initially consulted with various organizations that had experienced both success and failure in the process.

Fortunately, they started with a strong foundation of well-documented processes and procedures, which enabled them to present their social and environmental credentials to B Lab efficiently. As a result, Cumulo9 achieved a commendable score of 84.1 out of 100.

Cumulo9 CEO Chris Hogg shared his excitement about the deal, stating via press release:

“We are thrilled to support Auckland FC, a team that shares our commitment to community engagement and excellence. Football’s unifying power is something we deeply resonate with.”

Auckland FC’s Chief Commercial Officer, Mike Higgins, added via press release:

“Cumulo9’s support is integral to our vision of growing the game and nurturing young talent. Their values align perfectly with ours, making this partnership a natural fit.”

Cumulo9’s approach to partnerships is central to the company’s values, highlighting the significance of aligning business practices with community engagement and social responsibility.

This strategy is evident in Cumulo9’s dedication to strengthening local communities through its partnerships. By collaborating with Auckland FC, Cumulo9 seeks to enhance community involvement through sports, offering opportunities for local talent to excel and generating a positive impact across the community.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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