Football Victoria choose INTIX as exclusive ticketing provider

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Image credit: La Trobe University official website

Football Victoria have confirmed a new and exciting partnership with ticketing and membership company INTIX, which will commence in 2024 in time for next season.

INTIX will become the exclusive ticketing provider for all FV-managed events and will be the preferred provider for events at The Home of the Matildas.

This collaboration will also make FV’s event management more efficient and improve communication with fans and sponsors through their CRM systems.

INTIX is an Australian owned and operated company that specialise in event operations, ticketing and marketing specifically for sporting events.

The company was established in 2017 by Alex Grant with an ambitious goal to provide the best ticketing platform available to event organisers, clubs and venues.

INTIX partnered with Melbourne Victory to provide digital ticketing for all its corporate hospitality functions, and they have worked many high-scale football events.

The company also has experience in the NBL with the Tasmanian JackJumpers and in 2021 worked with AFL Victoria to supply ticketing services to metropolitan leagues and clubs.

This partnership for FV scratches the surface for what is the possibility in the future for NPL and A-League matches that have completely different systems. The expensive processing fees of Ticketek and Ticketmaster have left many fans frustrated at the process of purchasing their ticket and success with this collaboration could see INTIX expand inside the sport of football.

FV Executive Manager of Commercial, Chris Speldewinde, spoke about the improvements to matchday operations that will be made through this collaboration.

“We are thrilled to join forces with INTIX. Their state-of-the-art ticketing and CRM solutions will not only optimise our operations but also elevate our engagement with fans and sponsors. This collaboration signifies an exciting new chapter for Football Victoria,” he said in a statement.

INTIX’s advanced ticketing system will simplify the purchasing of tickets to these events and be readily available to fans online, reducing wait times to provide seamless access into events.

As the Home of the Matildas begins to stage bigger events, this partnership importantly professionalises the experience of getting to the seat and helps FV manage big crowds a lot easier.

It’s a collaboration that allows FV to focus more on strategic growth initiatives and delivering a better experience for fans and stakeholders.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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