Borussia Dortmund selects WSC Sports to drive digital content

Borussia Dortmund (BVB) has signed a multi-year deal with WSC Sports to utilise its AI-driven sports content technology.

This partnership grants BVB access to WSC Sports’ innovative AI-driven platform, which automates video content creation, management, and distribution. This technology will allow the club to engage more consistently with its global fan base through personalised AI-enhanced sports video experiences.

WSC Sports’ technology will analyse BVB’s live matches in the Bundesliga, DFB-Pokal, and UEFA club competitions in real-time, automatically generating and sharing content with fans through social media and BVB-TV, the club’s official streaming platform and primary hub for Black and Yellow supporters.

Alongside generating real-time content during games, WSC Sports will also analyse five years of BVB’s archived matches. This enables thousands of memorable moments from the club’s history, previously only seen in a traditional 16:9 format, to be adapted into various aspect ratios for any platform.

Converting these videos into a vertical 9:16 format will help the club engage younger fans, presenting these iconic moments in their preferred style of content consumption.

The collaboration with WSC Sports will enable BVB to provide more high-quality video content, fostering ongoing connections and engagement with fans year-round. Additionally, the WSC Sports platform will help BVB optimise its digital assets, unlocking new revenue opportunities for its digital content and inventory.

Borussia Dortmund Director of Communications, Sascha Fligge, discussed the importance of digital content.

“Our digital content strategy is extremely important as the key way to engage our global fanbase who cannot be with us physically at every match. We are delighted to partner with WSC Sports whose AI-powered technology will propel our ability to produce and share more great content around the games and, importantly, in the period between live matches, keeping up fan engagement throughout the year,” he said via press release.

“The platform’s ability to unlock our video archive means we’re now making full use of this valuable content, providing fans with iconic moments from the past at ease and we can explore fresh opportunities to monetise this content. We know our fans are extremely passionate and we want to ensure they receive more of the content they crave, on the viewing platform of their choice.”

Chief Business Development Officer and Co-Founder of WSC Sports, Aviv Arnon echoed similar sentiments.

“It’s a thrill to partner with a club of BVB’s stature who have one of the most passionate and recognizable fan bases across all sports. WSC Sports is a proven formula for expanding reach, growing fandom, and unlocking revenue opportunities across platforms and we are excited to realize this opportunity with BVB,” he said via press release.

“BVB has seen firsthand the possibilities that our AI-powered video content solutions enable through our collaboration with the Bundesliga. Now the club will bring those same innovative solutions home, to supercharge content production and facilitate more original storytelling, which will ultimately increase engagement levels across all club platforms.”

BVB joins a growing network of football clubs and leagues using WSC Sports’ AI-powered platform, including the Bundesliga, LaLiga, Serie A, the Belgian Pro League, and clubs from Europe’s top leagues.

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Tasmania’s State Budget Commits $350,000 to Football Facility Planning as $80 million Home of Football Moves Closer to Reality

The Tasmanian State Government has committed $350,000 in seed funding for the next stage of planning for Football Tasmania‘s proposed Home of Football, moving the state’s most significant football infrastructure project closer to construction and signalling political recognition that demand for rectangular facilities in Tasmania has outgrown what currently exists.

The funding, confirmed in the 2026-27 State Budget handed down last week, sits within an almost $200 million investment in sport and recreation across the budget and forward estimates: a package the government describes as designed to improve access and participation for Tasmanians of all ages. The football allocation is listed alongside a $25 million community sporting infrastructure commitment at Kingborough, $12.5 million for new multipurpose indoor sporting courts at New Town Bay, and $8 million for the Domain Tennis Centre redevelopment.

Football Tasmania CEO Tony Pignata OAM welcomed the commitment as an acknowledgement of the structural gap between participation numbers and available infrastructure, particularly in the state’s south.

“The State Government’s delivery on this commitment shows us that they understand that demand outstrips supply for rectangular facilities in the state,” Pignata said. “If we are to continue to grow and develop future Matildas and Socceroos, we need to invest in the infrastructure our game so desperately needs.”

The proposed $80 million facility would include six full-sized pitches, three synthetic and three turf, alongside four five-a-side pitches, modern changerooms for both men and women, and dedicated training facilities. The design is intended to serve every level of the game simultaneously, from grassroots junior competitions through to national-level tournaments.

From grassroots to A-League ambitions

Football Tasmania has framed the facility’s purpose across a deliberately wide range of uses. At the community end, it would provide a permanent home for junior games and regional tournaments that currently compete for limited rectangular ground availability across the state. At the elite end, it would create the capacity to host national competitions including the Emerging Matildas and Emerging Socceroos Championships, flagship state competitions such as the Statewide Cup finals, and potentially, in time, an A-League team.

That last ambition is the most significant and the most distant. Pignata was measured but direct in raising it, situating a Tasmanian A-League club alongside the NBL’s Jackjumpers, the WNBL’s Jewels and the AFL’s Devils as part of the state’s emerging identity as a home for national sporting competition.

“One day down the track, we anticipate this would become home to our very own A-League team, so that we take our rightful place in the nation’s elite competition,” he said.

The pathway from planning funding to A-League admission is long and would require sustained political and commercial support well beyond the current commitment. But the logic is consistent with how football infrastructure investment has worked elsewhere in Australia. The facility comes first, and the competitive pathway follows. Without a purpose-built ground that meets the standards required for elite competition, the conversation about an A-League team cannot begin in earnest.

The equity dimension

The inclusion of modern women’s and men’s changerooms in the facility’s design carries more weight than it might appear. Community and semi-professional football facilities across Australia have historically been built to male standards, with women’s changerooms added as afterthoughts or not included at all. That inadequacy has been consistently identified as a barrier to female participation and to the hosting of women’s competitions at venues that cannot accommodate them properly.

A purpose-built facility that treats women’s infrastructure as a design requirement rather than a retrofit positions the Home of Football to serve the growth of women’s football in Tasmania in a way that existing facilities cannot. The state recorded 41,395 registered football participants in 2025, a number that has been growing and that the current rectangular facility stock was not built to support at this scale.

Additionally, the government’s Ticket to Play program, which provides eligible children with two vouchers worth up to $100 each for sporting participation, and the Ticket to Wellbeing program offering $100 vouchers to eligible seniors, represent indirect but meaningful support for football participation across the state’s communities.

Pignata also acknowledged outgoing Football Tasmania President Bob Gordon, who he said had dedicated almost a decade to the organisation and had been instrumental in lobbying for this and other facilities across the state.

The $350,000 planning commitment is a beginning. The $80 million facility it is intended to progress remains subject to further government investment and development approval.

Football NSW calls on clubs to Make It Red for Heart Health Round

Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

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