Hurlstone Park Wanderers has unveiled new facilities in which they were desperate to acquire following half a century of operation …
Aston Villa strike lucrative front-of-shirt deal with Betano
Aston Villa has struck an important sponsorship deal with Greek online betting company Betano worth £40m (AU$77.4 mil) over the …
2023 FIFA review underlines incredible Women’s World Cup impact
FIFA has released their ‘2023 Financials in Review’ statement which highlights the incredible financial and cultural impact of the 2023 …
CUPRA and Football Australia ties remain strong
Pioneering electronic car brand CUPRA will remain Football Australia’s official automotive partner after a strong two-year collaboration. As part of …
Crucial moments loom for Central Coast Mariners
Recently through the clamour in which the A-League churns out each season, Central Coast Mariners have been quietly charging towards …
Balfours continues with Football SA to feed growth
Football South Australia (FSA) is extending ties with wholesale bakery supplier Balfours for three years, re-establishing the company as FSA’s …
Genius Sports extend UK betting data deal with FootballCo
Genius Sports has won the bidding war to extend its official betting data partnership with Football DataCo (FDC), which holds …
UEFA helps German football tackle climate change with EURO 2024 climate fund
80 amateur football clubs in Germany will receive funding for sustainability projects as part of UEFA’s EURO 2024 climate fund. …
EFL scores record-breaking international broadcast rights deal
The English Football League (EFL) has secured record deals worth at least £148million (AU$286.6 million) for its international TV rights …
FIFA+ delivering valuable exposure for Oceania football
The Oceania Football Confederation (OFC) is partnering with FIFA’s football streaming platform, FIFA+, to broadcast its international and club competitions …
Premier League clubs vote to tighten sponsorship rules
The Premier League has implemented stricter regulations aimed at preventing clubs from inflating sponsorship and transfer deals with entities linked …
Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season
Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found …
McDonald’s closing in on naming rights deal with Ligue 1
Fast food giant McDonald’s are edging ever closer to securing a three-year deal that would make them title sponsor of …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
Borussia Dortmund and PRIME confirm partnership
Borussia Dortmund confirm PRIME hydration as the club’s official hydration partner in a bid to improve the club’s standing in …
RB Leipzig confirm long-term deal with Puma
RB Leipzig has locked in a 10-year partnership with Puma to be the Club’s kit supplier from July 1, 2024 …
Sydney FC sign with Bulova Watches for remainder of the season
Sydney FC confirmed a partnership with leading watch brand Bulova Watches for remainder of the Isuzu UTE and Liberty A-League …
FA Wales takes action with Facility & Investment Vision
The Football Association of Wales (FAW), in collaboration with the Cymru Football Foundation (CFF), released the Facility and Investment Vision …
Bundesliga scraps mega investment deal amid serious fan protests
The German Football League (DFL) has abandoned plans to bring in private investment to the Bundesliga’s media rights business following …
West Bromwich Albion set to begin new era as takeover deal nears conclusion
Bilkul Football WBA, LLC is set to own a majority share in West Bromwich Albion Football Club this week, with …
City Football Group add İstanbul Başakşehir to club portfolio
City Football Group (CFG) announced a “football collaboration agreement” with Turkish Süper Lig side İstanbul Başakşehir to expand on their …
LAFC’s connection with renowned Swiss powerhouse forms long-term strategy
Major League Soccer’s Los Angeles FC (LAFC), put pen to paper on a strategic partnership between Swiss Super League powerhouse …
TNT Sports agree four-year deal to broadcast FA Cup from 2025-26 season
The Football Association has agreed a four-year deal with UK broadcaster TNT Sports to broadcast the FA Cup from the …
WSL eyeing enormous 150% increase to broadcast rights deal
In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted …
Premier League continues talks on cost control and EFL funding
Premier League club bosses are holding further talks regarding cost control measures for clubs competing in European football and additional …
MLS NEXT Pro continues to expand with Connecticut United addition
Connecticut (CT) United FC will join the ever-growing MLS NEXT Pro League in 2025, in a move that promises to …
Record-breaking AFCON tournament indicates a bright future
Africa Cup of Nations (AFCON) has been a roaring success that has symbolised the bright future of the world game …
MLS NEXT: A lucrative development grant initiative for junior academies
MLS NEXT, a sub-sect of the Major League Soccer organisation, is reinvesting in North America’s junior academies through the MLS …
Lionel Messi stars in new film by Bitget
Bitget and Lionel Messi are teaming up once again to deliver a new film on one of the world’s biggest …
PSG confirms it is seeking to leave Parc des Princes
Paris Saint-Germain’s President Nasser Al Khelaifi has confirmed that the club will try to leave the Parc des Princes stadium …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
Adelaide City FC boosted by major sponsorship with Chemist Warehouse
Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 …
Real Madrid introduce first-ever sleeve sponsor in HP
Spanish powerhouse Real Madrid have signed their first sleeve sponsorship contract with computer hardware company HP. HP is a top-tier …
Birmingham City FC gain record stadium naming rights deal with Knighthead
Birmingham City confirmed that it has entered a major multi-year naming rights agreement with Shelby Companies Limited, which is mainly …
Brisbane Roar sign deal with VERVE Fitness to focus on player development
Brisbane Roar announced a two-year partnership with Queensland-based fitness equipment company, VERVE, which will aim to invest in the club’s …
Royal Caribbean feature on front of iconic Inter Miami jersey
Royal Caribbean International will be the Official Jersey Partner for Inter Miami, beginning with the upcoming 2024 campaign. With the …
MG Motor UK backs Arsenal as Official Automotive Partner
Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner. Celebrating its 100th …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Melbourne Knights’ elite football facility upgrades taking shape
Melbourne Knights revealed that their exciting and extensive ground and facility works have got underway in Somers Street. Knights Stadium …
Chelsea Women select Škoda as Official Car Partner
Chelsea Women announced a partnership with Škoda UK which sees the two multi-trophy winning brands come together for the first …
DAZN removes paywall on women’s football including the Champions League to encourage growth
British sports streaming service DAZN revealed its decision to cancel the subscription fee for women’s football content throughout the remaining …
Western Sydney Wanderers and Herbalife extend long-term deal
Western Sydney Wanderers and Herbalife – a premier health and wellness company – have extended their long-term deal to a …
AFC announce Pepperstone collaboration amidst massive Asian Cup tournament
The Asian Football Confederation (AFC) has welcomed Pepperstone as Official Regional Partner for the ongoing Asian Cup tournament in Qatar. …
Western United working with Lifeline Western Melbourne to battle mental health in the local community
Western United announced Lifeline Western Melbourne as the Club’s Charity Partner for the 2023/24 season in a bid to tackle …
Northern NSW Football launch Strategic Plan for 2024-26
Northern NSW Football (NNSWF) released their 2024 to 2026 Strategic Plan which focuses on collaboration and a shared vision for …
Western United suiting up with Damat Tween
Western United are making stylish moves off the field, in a deal with menswear company Damat Tween as their official …
Central Coast Mariners choose Anytime Fitness as Back of Shirt sponsor
Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches …
Central Coast Mariners at full strength with Bulk Nutrients
Central Coast Mariners are continuing a successful collaboration with Bulk Nutrients, in a two-year deal that has the Australian-owned company …
Western Melbourne Group unveils plans for landmark sports and residential development
The Western Melbourne Group (WMG) has revealed its major partners for the $2 billion project that will become Australia’s first …
Real Madrid and Saudi Arabia Investment Bank putting customers first
Real Madrid is connecting with Saudi Arabia Investment Bank (SAIB) with a sponsorship to drive value to both organisations. The …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Lite n’ Easy fuelling Melbourne Victory Women
Melbourne Victory’s A-League Women’s side are reaping the benefits of nutritional partner, Lite n’ Easy, for the 2023/24 season. Lite …
Alpha Group equipping Brisbane Roar in 2024
Brisbane Roar’s deal with sports equipment provider Alpha Group is giving players and staff access to the latest range of …
Brisbane Roar look to boost fanbase communications through Trippant
Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field. Brisbane Roar’s deal with …
Adelaide United teaming up with TML Transport for 2023/24 season
Adelaide United are in a collaboration with major South Australian line-haul provider TML Transport. With this new partnership, TML Transport’s …
Jubilation for New York City FC as stadium plans are approved
New York City Football Club (NYCFC) can begin construction of their brand new stadium after plans for an historic redevelopment …
Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship
The Argentine Football Association (AFA) has entered into its first European-only digital sponsorship with SmartSoft Gaming, in a deal that …
Football SA extending Development Centres throughout regional and metropolitan areas
Football South Australia (SA) announced the expansion of its Development Centres for boys and girls from ages nine to 13. …
Cádiz CF outlines plan for new sports technology centre
LALIGA football club Cádiz CF has unveiled plans to construct a brand-new sports technology centre which will be known as …
Dandenong Thunder to enjoy $700,000 LED lighting upgrade at George Andrews Reserve
Greater Dandenong Council and Dandenong Thunder have recently confirmed that works have commenced for new powerful lighting towers to be …
CPKC and Kansas City Current’s major stadium naming rights deal a win for women’s sport
The world’s first professional female-football dedicated stadium – home of the NWSL’s Kansas City Current – will be known as …
Stoke City FC’s state-of-the-art Fan Zone on track for 2024/25 launch
Stoke City Football Club has shared plans on constructing a brand-new fan zone outside its home ground of bet365 Stadium. …
Brisbane Roar collaborating with Niltech Consulting as club partner
Brisbane Roar announced they have partnered up with technology services consulting business Niltech Consulting for the 2023/24 A-League season. This …
Football Victoria choose Cleaning Melbourne to deliver services at The Home of the Matildas
Football Victoria announced a partnership with cleaning and soft services company, Cleaning Melbourne, for The Home of Matildas and State …
Brisbane Roar collaborating with Fork’n Easy for 2023/24 season
Brisbane Roar announced a partnership with food supplier Fork’n Easy to provide ready-made meals for both the Men’s and Women’s …
Ange Postecoglou’s journey has laid a path for future Australian coaches to succeed in Europe
At Football Victoria’s Community in Business Full Time Luncheon event, special guests discussed Ange Postecoglou’s brilliant start at Tottenham Hotspur …
Serie A to stay on DAZN and Sky screens to 2029
DAZN and Sky will retain the rights to broadcast live Serie A matches in Italy for the next five seasons …
Strategic Plan 2023-2026 launched by Football West
Football West recently announced the launch of their 2023-2026 Strategic Plan, a documentation affiliated with Football Australia’s One Football Strategy …
Cisco digital technology plays a huge role in success of 2023 FIFA Women’s World Cup
Cisco and FIFA partnered up for the 2023 FIFA Women’s World Cup with one goal in mind; to produce a …
Melbourne City FC and Tarneit United to promote grassroots growth
Melbourne City FC announced that Tarneit United Soccer Club are a Macca’s City Clubs Platinum Partner for the current 2023/24 …
Auckland-based team confirmed to join A-Leagues for 2024/25 season
The A-Leagues have announced that New Zealand will have its second team in the competition with an Auckland-based side to …
Football Australia and Nike invest for new decade
Football Australia and Nike have confirmed a 10-year contract extension that will carry their partnership forward into a third decade. …
National Women’s Soccer League score big with record-breaking domestic TV rights deal
The National Women’s Soccer League (NWSL) have secured a four-year, $240 million USD ($324 million AUD) domestic broadcast deal with …
Workplace Law the exclusive partner of Melbourne City A-League Women’s team
Melbourne City FC have recently announced that Workplace Law will be the club’s new exclusive partner of the A-League Women’s …
Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons
Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become …
Sydney FC in major partnership with Navarra Venues for 2023/24 season
Sydney FC have signed a major partnership with Navarra Venues, one of Sydney’s leading event, hospitality and catering specialists. This …
Sydney FC and Carma together for another season in A-League Men’s and Women’s
Sydney FC has announced a one year renewal of their major partnership with Australian online used car dealership Carma. This …
Football Australia and Professional Footballers Australia confirm CBA for 2023-2027
Football Australia and Professional Footballers Australia (PFA) have announced a four-year National Teams Collective Bargaining Agreement (CBA) for the Subway …
Melbourne Victory joins up with KICK to promote Esports
Melbourne Victory has confirmed the addition of KICK as the new Official Esports Partner for the 2023/24 season. KICK.com will …
Brisbane Roar calls Ballymore home for the 2023/24 A-League Men’s season
Brisbane Roar have announced an agreement with Queensland Rugby Union (QRU) that sees the Roar men’s squad using Ballymore Stadium …
Melbourne Victory signs with Subaru Melbourne in Official Automotive Partner deal
Melbourne Victory has announced that Subaru Melbourne Group will become the Club’s Official Automotive Partner for the next two seasons. …
KordaMentha Partner Scott Langdon on why the Newcastle Jets need long-term investment
The sale of Newcastle Jets has been announced by the club’s Executive Chairman Shane Mattiske, where they have appointed professional …
SBS secure exclusive broadcast rights to the 2026 FIFA Men’s World Cup
SBS have announced that they will exclusively broadcast the 2026 FIFA World Cup to Australian audiences, making the broadcaster the …
Melbourne Victory choose SEN as media partner for Victory in Business
Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business …
Lay’s becomes primary sponsor of Saudi Women’s Premier League
As part of a three-year cooperation between the Saudi Arabian Football Federation (SAFF) and PepsiCo, the Saudi Women’s Premier League …
Football Australia confirms SBS as broadcasters for the 2023 IFCPF Asia-Oceania Championships
Football Australia has recently announced that SBS will be broadcasting the 2023 IFCPF Asia-Oceania Championships. SBS will deliver unrivalled coverage …
Oxford United present more designs for proposed new stadium
Oxford United has released revised designs and fresh photos of the proposed stadium that the club intends to call home …
Steadfast Group back again for the Mariners in Liberty A-League
Central Coast Mariners have extended their current partnership with Steadfast Group to support the return of the Mariners’ Women’s A-League …
Adelaide United remains with Kite Property for Liberty A-League
Adelaide United have announced a season long deal extension with leading property development and sales company, Kite Property. Kite Property …
Melbourne City FC lock in multi-year deal with Nostra Homes
Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, …
Melbourne Victory launch women’s and girls’ development fund to improve pathways for female footballers
Melbourne Victory have announced the launch of a women’s and girls’ development fund to contribute to the growth of female …
Brighton eyes return home as councillors back purpose-built women’s stadium
Brighton & Hove Albion has secured a motion for a purpose-built stadium to become the home of their Women’s Super …
Brisbane Roar and Value Dental Centres agree to three-year deal for local community
Brisbane Roar have confirmed that Value Dental Centres will be the club’s new Platinum Partner and back-of-shirt sponsor for the …
Adelaide United and Go Sunny Solar a growing alliance
Adelaide United has renewed its partnership with South Australian-based solar energy provider Go Sunny Solar. Go Sunny Solar is a …
Melbourne Victory continue with Maple Living ahead of 2023/2024 season
Melbourne Victory has announced that they will continue their partnership with Maple Living as a Premier Partner for the 2023/2024 …
Sydney FC announce significant five-year deal with Macquarie University
Sydney FC have announced a huge five-year deal with Macquarie University to become the Sky Blue’s principal partner. The deal …
Central Coast Mariners land AirAsia as the major partner for 2023/24 AFC Cup campaign
The Central Coast Mariners have announced that AirAsia have signed on as a major partner for the club’s historic AFC …
Long-term Central Coast Mariners partner gets due reward
DMC Conveyors, a vital long-term supporter of Central Coast Mariners, was rewarded on the eve of the new A-League seasons …
Perth Glory announce Empyrean Education Institute as their 2023/24 catering partner
Perth Glory have confirmed a new official catering partner for the upcoming 2023/24 season with Empyrean Education Institute announced to …
Queens Park Rangers sign four-year stadium management agreement with Stadium Support Services
English Championship side Queens Park Rangers (QPR) has signed a long-term contract with facilities management firm Stadium Support Services. Stadium …
German poultry specalist Wiesenhof picked as UEFA Euro 2024 national partner
With the German UEFA Euro 2024 tournament swiftly approaching, long-time supporter of German football – poultry producer Wiesenhof – has …
Coomera FC to benefit from multi-million dollar facility upgrades
Coomera FC will have their clubhouse and fields upgraded next year, with the multi-million dollar operation set to be completed …
Football Victoria and Winning Edge enter formal partnership
Football Victoria (FV) has announced a formal partnership with Winning Edge, who is the official trophy and award partner. Since …
Birmingham City choose Mace for stadium stand construction job
Birmingham City Football Club have announced that international consultancy and construction company, Mace, has been appointed as Construction Manager with …
Pittwater RSL FC welcome game-changing LED light upgrade at Kitchener Park
Pittwater RSL FC have announced the completion of their fantastic new state-of-the-art LED lighting system at their home ground Kitchener …
Infront Bettor signs with LFP for five years
Infront Bettor, the betting-focused division of Infront, has announced a five-year partnership with France’s Ligue de Football Professionnel (LFP), starting …
Bitburger and football the perfect pair for UEFA Euro 2024
German beer titan Bitburger has been announced as the official beer of the UEFA Euro 2024. The beer will be …
Asahi Lifestyle Beverages the exclusive non-alcoholic beverage supplier for State Football Centre
Football West has signed a new supply arrangement with Asahi Lifestyle Beverages, becoming the State Football Centre’s only non-alcoholic beverage …
Perth Glory set for a clean sheet with Uniting Global
Perth Glory has announced an exciting new partnership with leading cleaning company Uniting Global. Uniting Global is a Western Australia …