Western Sydney Wanderers and Herbalife extend long-term deal

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Western Sydney Wanderers and Herbalife – a premier health and wellness company – have extended their long-term deal to a three-year partnership extension.

Herbalife first joined the Wanderers back in 2014 with last season marking the 10th year of the health and wellness company being the club’s official nutrition partner.

With this partnership, Herbalife has continually supported the team’s performance through their nutrition regime, and hosted programs and activities.

In the next three years, Herbalife have said they are committed to fuelling the club’s elite athletes with nutrition products for their pre-match, during and post-match routines as well as educating them on how to maintain a healthy, active lifestyle. The company is also further increasing their support to the club’s women’s programs with funding and extra help in a bid to grow the women’s game.

Herbalife are a global health and wellness community that has been running for over 40 years. The company values people living their best life and in more than 90 countries, they’ve empowered millions of people to make real changes to their lives with their science-backed products and coaching support system.

Western Sydney Wanderers CEO Scott Hudson mentioned the unwavering support and loyalty that Herbalife have given to the club.

“We are delighted that Herbalife has committed to an additional three seasons of support of our club as well as elevating our partnership to include additional support to our Liberty A-League Women’s team,” Hudson said in a club statement.

“Having worked closely with the company over a number of seasons, we are excited to continue to have a positive impact on our football teams, members and fans through this partnership.”

General Manager and Director for Herbalife Australia and New Zealand, Peter Hurley, expressed his pride in supporting the Wanderers and the women’s team in particular.

“We are proud to continue our relationship with Western Sydney Wanderers FC and particularly excited to increase our support to the Liberty A-League Women,” Hurley said in a statement.

“This partnership, as well as all of our global sporting partnerships, demonstrate our commitment to promoting a healthy, active lifestyle, supported by good nutrition.

“We will continue to support the Wanderers performance both on and off the field with our sports nutrition and supplement range to fuel their training and games.

“In addition to helping active people and athletes achieve their goals through our expertise in sports nutrition, we are  also focused on improving the health and wellness of all Australians with our science-based nutrition products and programs.”

This partnership has been very fruitful for the Wanderers over the past 10 years and both parties will now be shifting more attention towards the women’s team whilst still providing a great fitness service to the players and staff.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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