Chelsea Women select Škoda as Official Car Partner

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Chelsea Women and Škoda
Image credit: Chelsea FC official website

Chelsea Women announced a partnership with Škoda UK which sees the two multi-trophy winning brands come together for the first time until the end of the 2024/25 season.

This collaboration will see Škoda branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play, while an additional programme of digital activities will have exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.

Players and staff will also have access to Škoda’s all-electric Enyaqs at the training ground in Cobham. This includes Academy players and staff who likely need it more than most.

The partnership comes right in the middle of a massive Women’s Super League (WSL) campaign for Chelsea who are fighting for their fifth consecutive league title.

Skoda have active and previous partnerships in the men’s football space, particularly in Spain where they previously had a partnership with La Liga as well as currently sponsoring RCD Espanyol and Valencia CF.

However, this is Skoda’s first venture into women’s football, and it reinforces their messaging and commitment to helping build up women’s sport. The brand has championed professional female cycling for many years through its partnership with major cycling races such as the Tour de France Femmes.

Zarah Al-Kudcy, Chelsea Women’s Commercial Director, expressed her delight at signing with a company that shares similar values.

“Škoda have shown a passion for and knowledge of our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands,” Al-Kudcy said in a Chelsea statement.

Kirsten Stagg, head of marketing at Škoda UK, mentioned the company’s desire to enter the women’s football space.

“Škoda are proud to partner with Chelsea Women, an organisation of true pioneers,” Stagg explained in a statement.

“From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries.

“At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.

“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”

The partnership has kicked off at Cobham and it shows an exciting future for Skoda with this investment and commitment to women’s sport. For Chelsea Women, it’s a great opportunity to expand their corporate portfolio and keep growing to become a women’s football powerhouse.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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