Current A-League Men’s premiers Melbourne City FC have announced a major extension with Asahi to allow the global beer manufacturer …
SPFL turns attention to Japan and South Korea market in broadcast extension
The Scottish Professional Football League (SPFL) announced they have signed multi-year extensions to its broadcast agreements with the BBC and …
Football West agrees to extension with Veo
Football West has announced a two-year contract extension of their deal with video analysis partner Veo. The deal adds a …
Arsenal FC and Cadbury’s relationship grows sweeter
Cadbury has continued their partnership with London juggernauts Arsenal FC, as the official snack partner for the club. The partnership, …
EFL collaborates with Jameson on a four year deal
Jameson Irish whiskey has been unveiled as an Official Partner of the English Football League (EFL) ahead of the 2023/24 …
Polish Ekstraklasa backed by Stihl to support the league
Stihl has announced that they will be renewing their agreement with the Polish Ekstraklasa to continue for a fifth straight …
Coral Sea Park a state-of-the-art facility in Eastern Sydney
Sports field designer SPORTENG announced the successful completion of works on Randwick’s Coral Sea Park. The upgrade of the park …
Capital Football receives extra funds from ACT Government
With football fever striking the country, there is no better time for government support in Australia’s football endeavours than right …
Manchester City looks to the future with kit sleeve sponsor
English Premier League titan Manchester City has signed a new multi-year sleeve sponsorship with leading crypto exchange OKX. The deal …
Valencia CF in two-season extension with Skoda
Valencia CF have confirmed an agreement with Skoda to renew their partnership with the club for two more seasons. Skoda …
RSC Anderlecht collaborate with Napoleon Sport
Napoleon Sports and RSC Anderlecht have agreed to a four-year partnership. Napoleon will be seen on the team’s jersey sleeves …
Nottingham Forest invokes European Cup history with Adidas deal
English Premier League side Nottingham Forest has announced a new multi-year kit deal with historic partner Adidas for the 2023/24 …
AFC Bournemouth in good health with Vitality
English Premier League side AFC Bournemouth has announced a three-year extension with long term stadium and club sponsor Vitality. This …
Western Sydney Wanderers in safe hands with Voltaren
Western Sydney Wanderers have announced a two-season partnership extension with co-major partner Voltaren in the lead up to the 2023/24 …
UEFA to hit milestone with PepsiCo in Champions league 2024-27 cycle
UEFA has announced that PepsiCo will be the first UEFA Champions League partner of the new three-year cycle, renewing with …
Newcastle Jets extend relationship with major club sponsor
Newcastle Jets have announced a key extension with Port of Newcastle as a Major Partner for the following season, while …
Shrewsbury Town agrees to stadium sponsor deal with Croud
English League One football club Shrewsbury Town has confirmed a deal for digital marketing agency Croud to take on naming …
Football NSW and Gow-Gates Insurance Brokers stay put for upcoming years
Football NSW have announced the renewal of their current five-year partnership with Gow-Gates Insurance Brokers to extend their sponsorship agreement …
Reviva Coffee rebrand backed by deal with Swansea City
Swansea City fans have reason to celebrate as the club announces an exciting new partnership for the 2023–24 Championship season. …
Oxford United announce project team for their important new stadium bid
Oxford United has announced a project team for the new and modern stadium that will be delivered for the English …
Burnley FC confirm W88 as front-of-shirt sponsor
Burnley Football Club has announced an exciting partnership with W88, a leading sports betting and online casino operator, as their …
Major League Soccer names Campbell Snacks as official sponsor
Campbell Snacks, a division of Campbell Soup Company, has struck a deal with Major League Soccer (MLS) to be the …
Football Tasmania’s four-year Facilities Strategy to increase grassroots participation
Football Tasmania has released a new Facilities Strategy for 2023-2026, as they transition from their 2019-2023 strategic plan. The Facilities …
WA Government unveils world-class State Football Centre for Women’s World Cup
Perth is gearing up for a momentous occasion as it proudly revealed its State Football Centre in Queens Park. The …
United Soccer League and SiriusXM renew exclusive satellite radio agreement
The United Soccer League (USL) recently announced a renewed broadcast agreement with large American broadcaster SiriusXM to become the exclusive …
Panathinaikos sign contract for stadium and complex redevelopment
Athens-based club Panathinaikos have recently signed a contract to build a new, modern multi-purpose complex for their team with plans …
Camden Town Brewery remains as the official beer partner of Arsenal
Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the …
O’Neills Tyre & Auto Care to remain on training kits of Newcastle Jets
Newcastle Jets have announced an extension of their partnership with current major partner O’Neills Tyre & Auto Care for another …
Home of the Matildas officially opened at La Trobe University
The Matildas can now call La Trobe University home after the facility was officially opened before the FIFA Women’s World …
Hyundai and Kia stay loyal with FIFA until 2030 to extend past two decades
Hyundai Motor Group affiliates Hyundai and Kia have jointly announced the renewal of their long term partnerships with FIFA until …
Manchester City extend global deal with Midea
One of the top and largest manufacturers of home appliances in the world, Midea, has announced the expansion of its …
Visit Rwanda and Paris Saint-Germain solidify working relationship
In an exciting development, Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership, marking three years of fruitful collaboration. …
RC Strasbourg to give Meinau Stadium a freshen up
Major stakeholders of RC Strasbourg attended a meeting which was held in one of the stadium’s hospitality sections, when it …
Western Sydney Wanderers add MyHR to expand their large corporate base
Western Sydney Wanderers FC have confirmed that largescale human resources service, MyHR, have joined the club’s corporate family for the …
SC Braga begin construction on new stadium to complete long-term ‘Sports City’ project
Primeira Liga football club SC Braga have officially started works for the construction of Estádio Centenário, a new 2,600-seat stadium …
Lake Macquarie City FC strategically join up with Newcastle Jets
Newcastle Jets and Lake Macquarie City FC will collaborate on facility upgrades and ways to utilise these facilities more effectively …
Sydney FC ink three-year extension with sportswear giant Under Armour
Sydney FC has agreed a new three season extension on their current partnership with Under Armour which will continue the …
FC Bayern Munich extends clever partnership with URSAPHARM
A successful relationship between FC Bayern and URSAPHARM Arzneimittel GmbH will continue for a further three years.
Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field
Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in …
Volkswagen Canada renews commitment to Canadian Premier League
The Canadian Premier League (CPL) has announced that its partnership with Volkswagen Canada will continue until 2028, extending their relationship …
Newcastle Permanent and Northern NSW Football preserve partnership for 16th year
Northern NSW Football and Newcastle Permanent have announced their prolonged partnership will continue, with the streak now at 16 years. …
Whitehorse City Council unveil new pavilion for RHL Sparks Reserve West
Members of Box Hill United FC and the wider footballing community are going to enjoy an improved experience at RHL …
AC Milan and Molino Casillo celebrate Italian heritage and excellence
AC Milan, one of the world’s most iconic football clubs, recently signed a strategic partnership with Molino Casillo, a leading …
Arsenal and TCL in exclusive partnership to expand in UK and beyond
TCL, a leading global consumer electronics brand, and Arsenal Football Club have announced a new partnership that will provide more …
Gow-Gates Insurance Brokers renew support for Queensland grassroots football
Football Queensland (FQ) has announced an extension of its partnership with Gow-Gates Insurance Brokers. Gow-Gates brings a wealth of expertise …
Newcastle Olympic reveals new-look facility
Newcastle Olympic has shared the design of a new grandstand, amenities building and car park, with the construction to begin …
Corpay Cross-Border the FX payments provider of Real Betis
Real Betis Balompie has signed an agreement with Corpay Cross-Border for which the financial firm will be the Club’s official …
Melbourne Victory joins forces with My Dream RV
My Dream RV has teamed up with Melbourne Victory to be the Front of Shirt Partner for all academy teams …
Labour Connect feature on the back of Sydney FC shorts
Labour Connect agreed to become Sydney FC’s back of shorts sponsor for the remainder of the season, which began from …
New community sporting facility at Woodvale’s Chichester Park opens
Woodvale’s Chichester Park has been opened as the City’s newest community sporting facility. The redevelopment project, delivered by the City …
Avis joins Atletico Madrid in multi-year deal
Avis has sealed an agreement with LaLiga’s Atletico Madrid to be the official rental vehicles sponsor for the next three …
Real Betis declares exciting international competition for stadium project
Real Betis Balompié has announced an international competition for the redevelopment project of Estadio Benito Villamarin, where construction will commence …
Castore takes the leap into Irish market
Sportswear manufacturer Castore has solidified it’s brand with their first international deal with The Football Association of Ireland (FAI). The …
Football Queensland and TAFE Queensland to deliver schools program
Football Queensland has announced a football-centred TAFE at schools program, in partnership with TAFE Queensland. TAFE Queensland is a leading …
Bayern Munich and Allianz combination is here to stay
FC Bayern and Allianz are continuing their long-term partnership for at least the next decade, having agreed to a deal …
PNC Bank a founding partner of Angel City FC
National Women’s Soccer League side Angel City FC has joined up with PNC Bank who become a founding partner and …
Football West welcomes revamped broadcasting deal
Football West has teamed up Seven West Media’s online service Streamer, in a new broadcasting arrangement. Streamer is set to …
Football Queensland introduces FQ Academy Development Centre for Sunshine Coast
Football Queensland (FQ) has announced the introduction of an FQ Academy Development Centre in the Sunshine Coast region. The centre …
Football Australia announces renewal with Qantas
Football Australia will continue their long-term partnership with Qantas, with confirmation they are set to carry on their deal.Qantas remains …
North Construction & Building backs women’s football at Central Coast Mariners
Central Coast Mariners and North Construction & Building will continue their long-standing partnership for another year. North Construction & Building …
FC Barcelona expands with Mexican television channel
FC Barcelona has broadened its reach with television channel Afizzionados, who became the LaLiga side’s official regional partner until 2026. …
Football Legacy Fund to improve Glenhaven Football Club’s home ground
Part of the Hills Football Association, Glenhaven Football Club has set its sights on upgrading its pitch at Glenhaven Oval, …
Coca-Cola and Powerade on board for CONMEBOL club competitions
CONMEBOL, the governing body for football in South America, have acquired Coca-Cola and Powerade to their portfolio of sponsorships in …
Kappa collaborates with Football Tasmania as official apparel sponsor
Football Tasmania has announced a partnership with international sports apparel brand Kappa for the next three years. Under this agreement, …
Chelsea and FansMall agree to regional deal in China
Premier League side Chelsea have teamed up with FansMall, China’s largest sports trading card platform – on a multi-year deal …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Austin FC has welcomed five official partners
Austin FC has announced Advanced Micro Devices (AMD), Chevron, Austin Telco Federal Credit Union, The UPS Store and UBEO as …
Mt Druitt Town Rangers to unleash refurbished Popondetta Park in 2023
The construction of significant upgrades is underway at the home of National Premier Leagues NSW side Mt Druitt Town Rangers …
Football Queensland renews with Felton Industries
Football Queensland has confirmed a two-year addition to its partnership with Felton Industries, who have extended their time as FQ’s Official …
Football Queensland and Hudl to revitalise data and statistics
Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics …
NNSWF provides more than $5 million for clubs with infrastructure funding
Northern NSW Football (NNSWF) has assisted its clubs to receive more than $1.3 million, credit to the NSW Government’s Female …
Viwone jumps on board as AS Monaco premium partner
High-end headphones company Viwone has announced their partnership with AS Monaco FC until the end of the 2022/23 season. Viwone …
FC Barcelona expands global reach with Travel + Leisure GO
FC Barcelona has announced a deal with Travel + Leisure GO as their official travel club partner in the United …
Community wellness and outreach a priority for Sounders FC
Providence, a not-for-profit health system serving the Western United States, has joined forces with the Sounders Football Club, Seattle’s Major …
Sport TV network of Portugal win rights to broadcast Cristiano Ronaldo’s games for Al Nassr
Portuguese pay-TV network Sport TV have agreed a deal with the Saudi Pro League. Sport TV will now have the …
RC Lens and Nexans strengthen relationship in the region
French Ligue 1 side RC Lens and sustainable electrification company Nexans are extending and expanding their collaboration – in a …
Northern NSW Football provided with developmental government funds
Northern NSW Football has received $30,000 in funding as part of the NSW Government’s grant program, Her Sport Her Way. …
Sydney FC to continue with Carbiz for another two years
Sydney FC and Carbiz, an award-winning car accident replacement vehicle service, have agreed an upgraded two-year partnership. The deal will …
NSW football clubs to benefit from injection of funds
Football clubs in NSW will receive a $3.1 million investment from the NSW Liberal and Nationals Government. It was announced …
New world-class apparel for Northern NSW Football
Northern NSW Football has commenced a two-year deal with Umbro, announcing the Manchester-based company as its exclusive apparel supplier. Established …
Manchester City boosted with regional partnership in India
Manchester City has announced a regional partnership with Jio Platforms Ltd (“Jio”) that will see India’s leading digital services brand …
Manchester United join forces with online financial trading platform
English Premier League team Manchester United, announced a multi-year partnership with online financial trading platform, Doo Group. The deal will …
Udinese Calcio scores big with Prestipay backing
Serie A side Udinese Calcio announced the addition of Prestipay to the Udinese family. Climbing aboard as a new co-sponsor …
Labor Government to improve football facilities and programs working alongside Central Coast Mariners
The Minns Labor Government will dedicate $3.7 million in the next term to develop access to the football facilities and …
Tottenham Hotspur in the driving seat with INEOS Grenadier
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4X4 Vehicle Partner. Late last year, Spurs …
Early joy for FIFA Women’s World Cup with over 500,000 tickets sold
In an announcement made by FIFA, they confirmed that over 500,000 tickets have already been sold for FIFA Women’s World …
Dubai Parks and Resorts to open first Real Madrid theme park
An exclusive multi-year agreement with Dubai Parks and Resorts will see the launch of the first Real Madrid-inspired theme park …
Wellington Phoenix men and women backed by premium partner
Budget New Zealand has become a premium partner of Wellington Phoenix, in a deal that supports both the men’s and …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
Newcastle United energised through recent partnership
Premier League Club Newcastle United has commenced a new partnership with global energy drink company Monster Energy. The deal will …
Colorado Rapids and UCHealth in a long-term deal to promote wellness
The Colorado Rapids have confirmed UCHealth as their official shirt sponsor through to the 2029 Major League Soccer season. A …
Olympique Marseille lock in front of shirt sponsor
In a deal looking ahead to next season and beyond, CMA CGM will be showcased with Olympique Marseille. The newly …
Asta named as Melbourne Victory’s Premier Partner for the next three years
Asta has partnered up with Melbourne Victory and have become the club’s official IT-managed service provider for the next three …
NYCFC ink exciting new deal for stadium in Queens
2021 MLS Cup Champions New York City FC commenced a new partnership with local Mayor Eric Adams, Council Member Francisco …
Football stakeholders focus on strengthening women’s football, competitiveness and governance
The governing body of European Football, UEFA – the Union of European Football Associations – hosted the latest Convention on …
Coates bolsters A-League ties by partnering with Newcastle Jets
The Newcastle Jets has announced equipment hire and solutions provider Coates as an Official Partner of the club. In a …
Adelaide United Women boosted with Gameready Performance training
Adelaide United has secured an exciting partnership with fitness and health-based company Gameready Performance for the 2022/23 season. Founded this …
ZENB signs as regional partner for FC Barcelona
Global food brand ZENB has partnered up with FC Barcelona until 2026, becoming the LaLiga side’s first official gluten-free food …
Southampton confirm EcoWatt as Official Training Kit Partner
Southampton Football Club have announced a recent partnership with EcoWatt as their Official Training Kit Partner for the rest of …
APL CEO Danny Townsend on why A-Leagues All Access is giving football an edge
In a season built around rejuvenation, the in-house produced A-Leagues All Access has led the way for the Australian Professional …
Footballco’s NXGN join Wolves Academy as principal partner
Premier League side Wolverhampton Wanderers have partnered with Footballco’s youth football brand, NXGN, naming them as principal partner of their …
Victoria University the inaugural FIFA Research Institute for Football Technology
Victoria University (VU) has been confirmed as the first university in the world to be an official FIFA Research Institute …
Football Australia 2022 Annual Review details bounce back from COVID
The way the Australian football community has responded to the post-COVID-normal life this year has been extraordinary and the 2022 …
Perth Glory secure key partnership for A-League Women
Perth Glory has confirmed a landmark two-year partnership with leading equipment hire and solutions provider, Coates. The Coates logo will …
Football Australia and TikTok combine to launch national team accounts
The CommBank Matildas and Subway Socceroos have launched TikTok accounts, as part of a new collaboration between Football Australia and …
St. Louis City stadium becomes Citypark ahead of MLS debut
St. Louis City Soccer Club, the latest franchise expansion of Major League Soccer (MLS), will play in a renamed home …
Melbourne Victory and Corpay’s partnership strengthened
A newly signed deal has revealed Corpay as Melbourne Victory’s off-field apparel sponsor for the men’s and women’s sides during …
EA Sports sign multi-year deal with UEFA Women’s Football
EA Sports, the leader that develops and publishes sports video games, has signed a multi-year deal to partner with UEFA …
FIFA pens multi-year deal with software development company Globant
FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the …
Off-White and AC Milan consolidate apparel partnership
Milan-based luxury label ‘Off-White’ is outfitting the reigning Serie A champions, AC Milan, in both casual and formal ensembles – …