Football South Australia (FSA) is extending ties with wholesale bakery supplier Balfours for three years, re-establishing the company as FSA’s exclusive Savoury, Pastry and Sweets Supplier.
FSA-led events, particularly those at FSA’s newest complex ServiceFM Stadium, will be catered by Balfours.
The deal holds further importance to NPL and State League clubs, as well as FSA-affiliated programs, who the FSA say will have better access to securing Balfours’ products for their own use.
This includes access to special prices and promotions for products, as part of the partnership with South Australian football.
Football clubs and communities often do it tough when it comes to catering food for players, coaches, and supporters – especially on matchdays where volunteers contribute close to a full day’s work behind canteens and kitchens.
Thus, the importance of affiliations like this helps take the strain off those stakeholders and potentially saves clubs hundreds of dollars on catering bills.
Clubs can contact Balfours for catering events beyond matchday too, such as corporate events, charity days, or training programs.
“We’re thrilled to renew our partnership with Balfours as our exclusive pastry and sweets supplier,” said FSA General Manager – Commercial Operations, Mark Easton, via press release.
“This collaboration strengthens our ties and offers exciting opportunities for clubs. Here’s to continuing our shared success.”
Being a proudly South Australian brand since 1853, Balfours has a sentimental link to most South Australian people. Operating under the Aus Pie Co umbrella, it has strengthened its commercial ties to sport.
“We are thrilled to announce the extension of our partnership with Football South Australia for the second consecutive year,” Aus Pie Co CEO Bruce Feodoroff said in a statement.
“Aus Pie Co – the home of quality brand Balfours, is proud to align with an organisation that not only oversees the National Premier League and State leagues but also passionately supports grassroots football, providing opportunities for aspiring athletes and fostering the players of tomorrow.”
“Balfours continues to support South Australia’s sporting communities, and we look forward to our future of shared success and supporting the growth of football in SA.”
Working with local brands like Balfours will benefit FSA greatly, thriving off the strong connection the brand has with South Australians already.
This will further help South Australian clubs and communities to improve the football experience for all stakeholders.
