Lite n’ Easy fuelling Melbourne Victory Women

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Melbourne Victory and Lite n' Easy
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Melbourne Victory’s A-League Women’s side are reaping the benefits of nutritional partner, Lite n’ Easy, for the 2023/24 season.

Lite n’ Easy has been an industry leader in healthy ready-made meals for many years, making the new partnership a coup for the football club.

The company is delivering a key service to the Victory, providing over 2000 meals for players and staff, as well as exclusive offers for its members.

It is the latest move by Lite n’ Easy as part of its “Fuelling Women in Sport” initiative, dedicated to ensuring professional female athletes get the greatest nutritional care whilst balancing sport and life commitments.

Lite n’ Easy CEO, Nathan Hayman, highlighted the company’s pledge as part of the unveiling of its collaboration with Melbourne Victory.

“By delivering 2000 healthy and delicious meals to the club’s Liberty A-League squad, Lite n’ Easy is helping to remove some of the barriers of being a professional female athlete by eliminating meal preparation time and putting their health and well-being first,” he said via press release.

Melbourne Victory Managing Director Caroline Carnegie is pleased to have Lite n’ Easy on board for the season.

“Lite n’ Easy has been a part of Australian meal times for decades and we’re proud to have a brand that has provided Aussies the opportunity to eat healthy and save time,” she added via media release.

“Their meals have been approved by our Club Performance and Sports Dietitian and will help fuel our A-League Women’s side with their amazing product range.”

Lite n’ Easy sponsored Newcastle Knights’ NRLW side in 2023, who went on to win the competition in October. The Victory will be aiming for similar success this season, starting their current campaign strongly since having Lite n’ Easy on board.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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