Austin FC has welcomed five official partners

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Austin FC
Image credit: Austin FC

Austin FC has announced Advanced Micro Devices (AMD), Chevron, Austin Telco Federal Credit Union, The UPS Store and UBEO as official club partners.

As the 11th most populous city in America, it had been waiting for what seems like an eternity for its first professional sports franchise, as the club was founded in 2018 but it began to compete in 2021 as a member of Major League Soccer’s Western Conference.

Austin FC President Andy Loughnane said via press release:

“As the club moves into our third season, we are fortunate and grateful to welcome five new partners, each of whom will help Austin FC continue to achieve our mission of generating goodwill across our community with impactful, Austin-based programming.”

Each of the sponsors represent the direction Austin FC will head and will form the start of some potential long-term deals from humble beginnings.

AMD

The Advanced Micro Devices (AMD) specialises in high-performance and adaptive computing leading and has been part of the Austin technology community since 1979, will collaborate with Austin FC as an official Community Partner, under the partnership, AMD and Austin FC will join forces to host a community event at Q2 Stadium in 2023.

Home to more than 3,400 AMD employees, the city of Austin is focused on advancing the future of computing across the data centre, embedded, gaming and PC markets, billions of individuals, leading Fortune 500 Businesses and cutting-edge scientific research institutions globally depend on AMD technology daily to boost how they live, work and play.

Click here to learn more about AMD.

Chevron

One of the world’s largest energy companies, Chevron, will team up with Austin FC to support the local communities and environmental initiatives, additionally, it will also be prioritising across the city to guide local boys and girls as a means of entry to high-level football training and personal development activities to continue its help for the community.

By being the Official Energy Partner of Austin FC, Chevron will be given entitlement of the southwest corner of Q2 Stadium which will formally be named the Chevron Community Corner, for every corner that Austin FC takes at every home match will trigger a community giveback initiative.

Click here to learn more about Chevron.

Austin Telco Federal Credit Union

A member of the community-owned financial institution serving the Austin metropolitan area since 1941, Austin Telco Federal Credit Union joins Austin FC to collaborate as the Club’s Official Credit Union.

Every year, Austin FC and Austin Telco will entertain two Hispanic Austin Leadership events at Q2 Stadium, offering classes free of charge on a range of topics including leadership and finance.

Click here to learn more about Austin Telco.

UBEO

One of the original companies for the city of Austin, UBEO Business Services is now the Official Office Equipment supplier of Austin FC.

Established back in 2005, UBEO has branched out nationwide in the last five years obtaining 22 organisations, the company are expert in office workflow solutions and is a noble provider of Canon, Ricoh, Xerox and other frontrunners in technology brands.

Click here to learn more about UBEO Business Services.

The UPS Store

Dedicated to the success of the communities to which it operates and the high standards they have set themselves by the growth of the company, the UPS Store has doubled after growing to over 2,000 locations in 2002 and continues to go from strength to strength.

The UPS Store offers the public a golden opportunity to become their own boss, whether it’s entrepreneurs or corporate executives, including the chance for minorities, women, veterans and retirees to take a risk in their life, also the company always has jobs available throughout America.

Click here to learn more about the UPS Store.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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