Brisbane Roar and Ausenco continue for a third Liberty A-League season

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Brisbane Roar & Ausenco
Image credit: Brisbane Roar

Brisbane Roar have announced an extension with current Platinum Partner and front-of-shirt sponsor, Ausenco, to continue as sponsor of the Liberty A-League squad for a third season.

Ausenco, on top of being the front-of-shirt sponsor, has supported women’s football through the club’s Liberty A-League squad, with a commitment to facilitating personal and professional development for players beyond the pitch.

Ausenco will put this into practice by providing teamwork, leadership and foundational business workshops for the team, symbolising a huge player benefit with this collaboration.

Ausenco is a global engineering, consulting and project management company that was founded in 1991 with its main headquarters in the Brisbane CBD area, close to the club. They have grown and expanded internationally, now operating 26 offices in 15 countries.

Brisbane recently announced that they also broke a club record for Liberty A-League memberships, following suit with Sydney FC and Melbourne Victory as the league capitalises off the inspiring Matildas host World cup run. The Roar women’s team in particular are as popular as they have ever been, and the thriving nature of the league bodes well for the future.

Ausenco CEO and co-founder Zimi Meka mentioned the World Cup and the impact it was having on the league:

“As the Women’s World Cup comes to Australia and New Zealand, we are excited to continue to support a sport that is rightly gaining the popularity it deserves,” he said via press release.

“The values of the Brisbane Roar align with ours – strong performance and commitment to the community. This type of sponsorship makes me particularly proud as we focus on developing women leaders, on and off the pitch, inside and outside our company.”

Brisbane Roar General Manager of Commercial, Charlie Mann, shared the same sentiments about the state of women’s football and the fantastic relationship built with Ausenco.

“We’re delighted to continue our relationship with Ausenco, a brand that closely aligns with Brisbane Roar’s values and desire to grow female participation from grassroots level through to the professional game in Queensland,” he added via media release.

“The club is pleased to continue its partnership with Ausenco. With the Women’s World Cup this month, it’s a great time to acknowledge their support of women’s football.

“Ausenco’s support and ongoing professional development workshops for our A-League Women’s program are invaluable and greatly appreciated by all players and staff.”

This growth of women’s football in Australia is absolutely rampant and the partnerships built with the Liberty A-League clubs like this one are a big step in the upward direction. Providing great off-field workshops and practices for players to ensure they succeed in all walks of life is the perfect foundation for a growing league.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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