Labour Connect feature on the back of Sydney FC shorts

Shramith Surya02/05/2023 6:05 am02/05/2023

Image credit: Sydney FC

Labour Connect agreed to become Sydney FC’s back of shorts sponsor for the remainder of the season, which began from the Sydney Derby.

The revised A-League Men’s agreement, which includes the Finals Series, comes on the heels of the match day activation partnership at the first Sydney Derby of the season back in November.

Labour Connect is renowned for its recruitment of blue-collar and white-collar staff for the Sydney Civil, Construction, Engineering, Warehousing, Logistics, and Manufacturing Sectors. With more than a decade of experience in the recruitment and labour-hire industries for Sydney’s aviation, logistics, manufacturing, and various other sectors are a business driven by a great vision for future expansion.

Labour Connect’s expansion has allowed them to broaden into Victoria as they stay true to their community responsibilities with plans to gift Sydney FC match experiences to children Arncliffe Aurora and Banksia Tigers two grassroots clubs located in the St George region which they proudly sponsor.

Labour Connect Directors Adam Jomaa and Alex Wehbe said via press release:

“We’ve had a great experience in partnership with Sydney FC and are excited to be broadening our involvement with the club. Our recent growth has been boosted by working alongside Adam Santo and his team and we are looking forward to connecting with more people across the Sydney FC family.”

The Sydney-based recruitment specialists will attain a range of new benefits, develop brand awareness with Sydney FC’s large fan base, and connect with Sky Blues’ thriving business network.

Sydney FC Chief Executive Officer Adam Santo added via press release:

“We are proud that we could provide and demonstrate value early in our partnership and it has led to another fantastic opportunity for Labour Connect to increase their investment with our club. We look forward to working with Adam and Alex to continue to grow their presence and help their journey as a very prosperous labour business.”

The partnership brings together two organisations in Sydney FC and Labour Connect with shared values, integrity, and great client service. Both organisations have aligning philosophies of working together and building good culture will certainly ensure delivering positive outcomes for the community.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.