RSC Anderlecht collaborate with Napoleon Sport

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Napoleon & RSC Anderlecht
Image credit: RSC Anderlecht

Napoleon Sports and RSC Anderlecht have agreed to a four-year partnership. Napoleon will be seen on the team’s jersey sleeves while Anderlecht will be able to improve the fan experience at Lotto Park because of the collaboration.

Napoleon and RSC Anderlecht are brought together by a shared passion for sports and its followers, as well as their experiences. This will involve making improvements to the stadium experience for fans on game days. Thus, this collaboration will enhance Anderlecht’s standing as a premier entertainment provider in the Belgian football environment.

From the start of the new season, Napoleon Sports will be one of the club’s primary corporate sponsors and will be clearly visible on the sleeves of the men’s and women’s team shirts. Up to the end of 2024, Napoleon Sports will also be clearly present at the stadium.

Napoleon Sports and Casino accepts full responsibility for sustainable entertainment both online and at its actual casino and gaming arcades across Belgium as one of the market leaders in Belgian for online entertainment and a locally based business. The Knokke Grand Casino and 25 arcades are owned and run by Napoleon Sports & Casino in Belgium.

The Napoleon Group, which employs about 400 people, has been gradually expanding since its founding more than 40 years ago. The headquarters of Napoleon Sports and Casino are in Erembodegem.

CEO of Non-Sports Kenneth Bornauw stated via press release:

“We are pleased to welcome Napoleon Sports as an important partner for the coming years. RSC Anderlecht is and remains the football brand with the biggest reach in Belgium, and during our discussions with Napoleon Sports, it became quite clear that the two partners can strengthen each other and their ambitions for the future.”

CEO of Napoleon Sports Eamonn O’Loughlin added via press release.

“We are extremely pleased and honoured to become one of RSC Anderlecht’s key corporate partners for both the men’s and women’s teams,” he said.

“We are proud to support this legendary club and its fantastic supporters for the next four years. Like RSCA, Napoleon stands for entertainment, excitement, thrills and unforgettable moments. We want to experience those thrills together with all the fans.”

Anderlecht’s next fixture is at home on August 20, where they will wear their shirt featuring the Napoleon logo.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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