Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field

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Melbourne Victory & MATE
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Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in 2023/24.

MATE has been the main shirt sponsor of the Women’s side since the start of the 2021/22 season, with the logo located front and centre of both the home and away Liberty A-League jerseys.

Melbourne Victory Managing Director Caroline Carnegie said she was extremely pleased to see MATE’s commitment to the Club and Women’s football continue during Victory’s most successful period in the competition.

“We’re looking forward to having MATE on the front of our Liberty A-League jerseys for a third consecutive season,” Carnegie said in a club statement.

“MATE has become an iconic brand that is synonymous with Australian football fans and we’re proud to have MATE supporting our Women’s team and Women’s football in Australia as they continue to make history.”

Melbourne Victory are looking to make it a fourth consecutive season in the finals bracket with a chance to make it three titles in four seasons.

MATE Co-CEO, Mark Fazio has often hinted at the business’ attempt to create a connection with Football fans in Australia and grow the overall Victory community because of the love of the game he has himself.

“Our commitment to football is clear and we’re excited to renew our partnership with Melbourne Victory and specifically, the Melbourne Victory women’s team,” Fazio said via press release.

“We’re diehard fans of football, and we believe in supporting the sport at all levels. Our partnership extension with Melbourne Victory is a statement of our commitment to the growth of football in Australia.”

MATE’s mission statement suggests that they are adamant on ‘Building connections that matter’ with their customers, by offering no lock-in contracts and unlimited data to all of their phone plans.

This partnership, along with their core values in particular, has proven worthwhile with their increasing connectedness to the football community and in particular Melbourne Victory fans.

In a statement made on the MATE website, ‘The MATE and Melbourne Victory partnership will see Victory members rewarded with special offers throughout the season and much, much more in a bid to engage with Football fans as much as they can.’

The relationship between the business and the club is fantastic, meaning this partnership looks set to continue in the near future with MATE’s passion for the growth of women’s football evident, as well as continuing to put customers first – creating a healthy environment for all to succeed.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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