STATSports leading the way for GPS tracking

Liam Watson

Big-name Premier League clubs have chosen to partner up with STATSports, who are industry leaders in providing GPS tracking systems and analysis. 

Up to five of the top six in the league have already made the switch to STATSports, including Liverpool, Manchester United, Arsenal, Manchester City and Tottenham Hotspur – while the service is used by the majority of fellow Premier League sides.

These Premier League clubs have worked closely with STATSports as they developed Sonra 3.0 and Sonra Live which is the latest software upgrade that the Premier League will be set to receive – featuring marketing-leading analysis platforms and further improvement on athlete monitoring.

STATSports are widely regarded across professional football – in addition to their big-name Premier League clients, they also push further into the English FA and abroad across the world, venturing out to the likes of Paris Saint Germain and Juventus. 

STATSports were involved in the Project Restart by informing the Premier League with a Player Proximity Report, using their data to show which type of sessions would cause players to come to together more often. STATSports offers a quick and time-effective process, with download times four times faster than any platform. It means receiving results from a typical session for a squad of players would take under two minutes. 

For elite clubs, Sonra 3.0 is the ideal go-to solution and it further streamlines and enhances performance with a host of new features that will make a difference. Sonra 3.0 is the brand-new product launch by STATSports and the latest offering for anyone looking to acquire their very own GPS tracking and analysis. 

Among the key inclusions, session planning features have been added to the calendar, allowing club performance departments to map up training cycles for weeks in advance. Video integration in the Video Manager has been developed further while adding a full squad 2D positioning. There is also a Scientific Calculator, allowing practitioners to create bespoke custom metrics based upon their own requirements.

Users are now able to choose between ‘Light’ and Dark’ modes as they can customise their preferred theme when on the app. 

The launch of Sonra 3.0 has coincided with the introduction of a new iPad application called Sonra Live, enabling coaches to monitor training in real-time. 

Sonra Live’s real-time data has been independently validated to form a perfect correlation with downloaded data, making this the most accurate live-monitoring solution of its kind. Coaches can then make instant, informed and impactful decisions for anything they intended to achieve. 

Sonra Live features team-level reporting, detailed individual-player dashboards, drill cutting for precise session analysis, post-session reporting via PDF/CSV and synchronisation to desktop applications for further analysis. 

STATSports’ on-board metric processing means there will be no data drop-out and they are the only provider in the industry to give 100% identical live and post-session download data quality.  

With flawless results, this puts the power in the end users’ hands to make immediate decisions with confidence no matter what they want to do. Coaches can set multiple thresholds for individual players or full squads, while multiple coaches can each monitor their own iPads simultaneously. 

“This is an exciting day for STATSports and the many teams we work with. This is another major advancement in the level in which coaches and managers can monitor their players,” STATSports co-founder, Sean O’Connor said. 

“Technology is now truly integrated into the game and we have played our part in that. We have worked closely with those teams during lockdown and also used the time to finalise the development of our new Sonra platform – we’re confident that our clients will further benefit from working with us through the introduction of this.” 

The creation of both Sonra 3.0 and Sonra Live reaffirms STATSports’ commitment to being the industry leader in GPS tracking and innovations for this space, supplying this resource to world-renowned clubs. 

“We have really enjoyed developing this new software platform. Time is a key commodity for clubs,” STATSports co-founder, Alan Clarke said. 

“The quicker they can make decisions with reliable and accurate feedback, the greater the edge they have on their competition.  

“We will continue to push the boundaries of what is possible and ensure athletes can do the same on the training pitch and the competitive environment.” 

For more information on STATSports, you can find it here.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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