Socios continues partnership with the 2022 Ballon d’Or Awards

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Ballon d'Or
Image credit: Marco Verch

The world’s superior fan engagement and rewards platform, Socios, have confirmed they will once again be the official partner of the 2022 Ballon d’Or Awards for the second year in a row.

The award is a yearly football honours occasion for the best player over the previous year, it has been the leading individual acknowledgement event since 1956.

This year’s edition will take place at the elegant Theatre du Chatelet in Paris on the evening of October 17, with the prestigious players who currently are involved with partner clubs of Socios.com, to dream of winning the biggest individual prize in their careers.

Almost 200 major sporting organisations – including numerous well known clubs from Europe, South America and North America – have collaborated with Socios to create once in a lifetime experiences for their faithful fans through fan tokens.

Fan tokens are assets in digital form that allows fans access to engaging communities where they participate in club votes, predictors and other features of the app, which opens up opportunities to rewards such as club merchandise, VIP tickets and memorable life time experiences.

Socios is committed to increasing brand exposure from a valuable partnership, as well as taking advantage of this collaboration to highlight the beneficial aspects of its platform to all corners of the world, to include logo on signage at the Theatre du Chatelet, on the red carpet, and in the background for international TV, press conference and hospitality.

The amazing benefits that every football fan will enjoy of owning fan tokens and joining Socios ever increasing fan engagement and rewards community will include:

  • A fan token holder and their choice of a guest will be able to attend the ceremony and enjoy a memorable evening among football’s elite.
  • An international known influencer will be joining the lucky fan token holder and their guest to record the events throughout the night.
  • The lucky fan and guest will also be rewarded with VIP tickets to the event.

“Millions of fans are already enjoying Socios.com and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more,” Socios CEO Alexandre Dreyfus said via press release.

To see more of what Socios has to offer, click here.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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