Angel City FC and Chevrolet partner with focus on community

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Newly born National Women’s Soccer Club, Angel City FC, has partnered with motoring company Chevrolet.

The Los Angeles based side in California welcomed Chevrolet as a Founding Partner and the exclusive sponsor in the Mass Market Auto Manufacturer category.

Like all Angel City sponsors, Chevrolet and the club will look to give back to the community through the club’s Angel City Sponsorship Model. The model reallocates 10 per cent of the partnership’s value back into the LA community.

Angel City, led by the largest female-led ownership group in sports, identified communities and organisations that struggle with the accessibility of travelling to and from matches. The club’s Community Team worked with Chevy to organise game-day transport for up to one hundred Angel City fans for each home game.

Fans who use the new service will ride in luxury, with Chevy providing new vehicles to the team as part of the partnership. Chevy wanted to ensure that everyone involved with the club is transported safely, and that all vehicles were in impeccable condition so that the LA community can be continued to be served.

Catherine Davila, head of the club’s Community team, identified transportation as one of the key issues in a heavily populated and busy Los Angeles city.

Announcing the partnership, Davila highlighted its potential via press release.

“Together with Chevy, we are ensuring that the youth and families of our impact partners in some of the most traditionally underserved areas of the city get to take part in all aspects of the ACFC experience,” she said.

“A minimum of 100 community members will attend each home match, free of charge, with full transportation to and from the stadium provided by Chevy. We are grateful to Chevy and the GM family for their support of ACFC on so many levels and really look forward to bringing the partnership to life.”

Angel City also has plans to start production on ‘Cruisin LA’, a five-part content series showcasing the club’s staff and players. A series that may provide fans with a glimpse of high-profile owners Natalie Portman, Eva Longoria, Mia Hamm and Serena Williams working behind the scenes or behind the wheel of a Chevy.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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