Significant trio joins Football Australia Legacy ’23 Ambassadors line up

FA

Football Australia has announced the addition of Elizabeth (Liz) Broderick AO, Special Rapporteur and Independent Expert to the United Nations, Paralympic champion Kurt Fearnley AO, and Tourism Australia Managing Director Phillipa Harrison to the Legacy ’23 Ambassador Program.

The brand-new additions are set to bring their unique expertise to the program, particularly in the areas of international advocacy and diplomacy, tourism, plus diversity and inclusion. The trio will speak to the wide range of ambitions highlighted in Football Australia’s bold and innovative Legacy ’23 plan in the lead up to and beyond the FIFA Women’s World Cup Australia & New Zealand 2023.

In her former role as Australia’s longest-standing Sex Discrimination Commissioner, Liz Broderick AO has played an integral role in helping to break down structural and social barriers faced by women and men and has cemented herself as a globally recognised leader and advocate for diversity and inclusion.

Through her influential work with the United Nations and the Champions of Change Coalition, focusing on the rights of women and girls, Liz will use her Legacy ’23 ambassador role to help drive conversations around how gender equality in sport can influence other industries and progress international diplomacy.

Of her role, Liz said via a Football Australia statement:

“I hope that through Legacy ’23 we will see the sport become a catalyst to help our nation achieve gender equality for the next generations of women and girls here in Australia and across the world. What we know from all the research is that greater levels of gender diversity, build performance and capability, and that’s the great opportunity that exists off the back of 2023.”

Having grown up in the regional New South Wales town of Carcour, three-time gold medal-winning Paralympian, Kurt Fearnley AO, knows first-hand the importance of having advocates to support an individual’s progress and access to equal opportunities.

Of his role, Kurt said via Football Australia:

“Being a Legacy ’23 Ambassador is about making sure I can continue to play a role in ensuring that people with disabilities are visible and accepted within the community. The acceptance of the community was integral to my journey to becoming a professional athlete, and without it, I may never have been able to realise my potential. So, I hope that through Legacy ’23 we can further level the playing field and create pathways for athletes of all ages, all cultures and abilities.”

For Phillipa Harrison, hosting the FIFA Women’s World Cup 2023 represents an incredible moment for the Australian travel and tourism industry to showcase the world-class experiences the country has on offer and reinvigorate the local economy after a challenging two years. Phillipa is also excited to be able to leverage her role as a Legacy ‘23 Ambassador to celebrate the rich diversity of our First Nations people across all corners of Australia.

Beyond her passion to show the best of Australia to the world, Legacy ’23 also represents something quite personal for Phillipa, saying via Football Australia:

“As a mother of two young daughters, it’s really important that they see the possibilities of what they could be, and I would love to think that by having this global event in our own backyard, a whole generation of Australian girls can set their sights a little bit higher on what they can achieve now and into the future.”

Football Australia CEO James Johnson added via Football Australia about the new appointments:

“Our Legacy ’23 Ambassador program set out to represent the rich diversity of our community and with the addition of Liz, Kurt and Phillipa we are one step closer to achieving that. We believe in the ability of this program to influence change at a policy level, but most importantly at a societal level, and all of our ambassadors will be integral in supporting us with our ambitions to drive meaningful and lasting change in our game.”

Previously announced ambassadors making up the Final XI include:

  • The Hon. Julie Bishop, Chancellor of Australian National University
  • Julie Dolan AM, Matildas cap #1
  • Azmeena Hussain OAM, Director Football Victoria and social justice advocate
  • Narelda Jacobs, NIAG Member and Network 10 Presenter
  • Kate Jenkins, Australia’s Sex Discrimination Commissioner
  • Awer Mabil, Socceroo
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Community Spirit Shines on AFC Grassroots Football Day 2026

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

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