South Melbourne sign record agreement with CF Capital

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Image provided by South Melbourne FC

National Premier Leagues Victoria side South Melbourne FC have announced CF Capital as a Major Principal Partner for the next two years.

The six-figure sponsorship agreement is the largest single sponsorship in the history of the side. The partnership is a vote of confidence in South Melbourne FC both on and off the football pitch.

The news comes at a significant time particularly with Football Australia setting a placeholder for a prospective national second division in the 2022-23 Domestic Football Calendar.

CF Capital is one of the leading funds management firms in Australia with expertise in a range of asset classes including real estate development, equity, investment and credit.

CF Capital joins a group of high calibre club sponsors from the finance and investment industries and will leverage the relationship with South Melbourne FC to further develop their network.

Investment Director Paul Chiodo together with his leadership team represented CF Capital at the 2022 Jersey Night where they provided further direct support for South Melbourne’s Men’s, Women’s, Blind and Powerchair teams.

South Melbourne FC President Nicholas Maikousis welcomed CF Capital to the club saying in a statement released by South Melbourne FC:

“I’m proud to have Paul Chiodo and CF Capital join South Melbourne FC as the clubs Major Principal Partner. Their commitment represents the largest sponsorship in the history of the club. The six-figure annual agreement represents trust in the South Melbourne brand, its values and its approach to aspirational success and achievement. Paul and his leadership team have been impressed with our community diversity and engagement. They have pledged to directly support our All Abilities Programs.”

South Melbourne FC members and supporters will become familiar with the CF Capital brand around Lakeside Stadium, with signage featuring the logo prominently for the livestream audience in front of the Clarendon Corner. As the side’s Major Principal Partner, CF Capital will also be involved in corporate events and functions.

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Geelong Regional Football Hub vision one step closer to reality

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Image credit: Football Victoria

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

UEFA and Japanese FA commit to sustainability strategy until 2031

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Image credit: Vitalii Vitleo / Shutterstock.com

UEFA and the Japanese Football Association (JFA) agreed this week upon a new sustainability protocol agreement, aligning with both organisations’ long term goals.

An inter-continental partnership

Sustainability is an unavoidable, essential factor to consider as the beautiful game continues to grow across communities worldwide.

So when two governing bodies like UEFA and the JFA – who both already hold their own sustainability initiatives – agree to share, support and guide mutual growth, the implications are immensely promising.

“Sustainability in football must be clear, practical and action-oriented,” said UEFA President, Aleksander Čeferin, via official press release.

“It is about protecting the environment, but also about people – their health, education and communities – and about using football’s reach to create lasting impact beyond the pitch.”

Furthermore, JFA President, Tsuneyasu Miyamoto, also highlighted the undeniable potential born from football’s global powe to bring about genuine, positive changes to the wider population.

“In the global football community today, how we address social issues – such as climate change, human rights, discrimination and safeguarding – has become a crucial theme.”

“In JFA’s growth strategy for 2026 to 2031, we have positioned sustainability as one of our three ‘beams’. Under our social programme, Asu-pass!, we are advancing initiatives centred on five key areas: planet, people, well-being, education and community,” Miyamoto continued.

 

The responsibility of all

With 250 million players in association football, and total fanbases encompassing 4-5 billion people, football truly is the world’s game.

But despite the pride behind this affectionate nickname, there must also be an awareness of the game’s resulting impact.

Because if football touches the lives of 5 billion people, the policies and plans in place must focus on sustaining, supporting and growing everyone.

UEFA’s Sustainability Strategy 2030 seeks to drive positive change through focusing on the sport’s wider impact, long-term investment and objectives, and working as a collective unit.

JFA’s Asu-pass! also builds on the JFA philosophy of enriching societies through the widespread love of football. Thus, by partnering with UEFA and creating a platform for sharing expertise and values, communities across both regions are set for a promising future.

“Together, through football, we want to contribute to a better society and a brighter future,” stated Miyamoto, underlining exactly what this alliance between UEFA and JFA is all about.

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