Football Victoria‘s PlayHER Tournament returns to the Knox Regional Football Centre in Wantirna South this May, offering women across Victoria the chance to play football in a structured, social and welcoming environment.
Now in its fifth year, the tournament has grown considerably from its origins as the GO Soccer Mums Cup, which was recognised as Community Sporting Event of the Year at the 2023 Victorian Sport Awards. The rebranding to PlayHER reflects a deliberate broadening of the event’s ambition, from a competition aimed at a specific demographic to one designed to lower the barriers to entry for any woman who wants to play.
That ambition is visible in the structure of the day itself. Matches are played in a five-a-side format with short halves, keeping the format accessible for players who may not have competed in years, or those who are stepping onto the pitch for the first time. New for 2026, participants will compete across two categories: an Open and 35 years and over. It’s an addition that acknowledges the different pathways women take into sport, and the importance of ensuring the game remains available at every stage of life.
More than a matchday
The tournament comes at a strategically critical time. Women’s football in Australia is in the middle of a period of unprecedented growth, with record crowds at the AFC Women’s Asian Cup and a growing pipeline of players coming through at club level. Translating that momentum into lasting participation growth depends on events like PlayHER- low-cost, community-driven, and explicitly designed for women who might not see themselves reflected in elite competition.
At $20 per participant, the tournament remains one of the most accessible organised football experiences available in Victoria. The message is straightforward: the game is for everyone, and the door is open.
