Playermaker: Innovation of data tracking technology

Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player using the devices sensor strapped to their boot.

Playermaker is a sports technology company that was founded in 2017 by Guy Aharon & Yuval Odem who formerly served in the Israeli Defensive Forces.

Playermaker offers sports technology products that are designed to provide valuable data and insights to players, coaches, and teams.

It enables users of all skill levels to measure to seamlessly access a range of data points that can pinpoint the strengths and weaknesses of their game.

Teams in particular can gain a deeper insight into the development of their players using the in-depth statistics that the Playermaker provides.

The company has partnered with hundreds of elite clubs and federations worldwide including a partnership with current Premier League champions Manchester City.

Playermaker is FIFA approved and is the first athlete performance monitoring system to successfully complete the challenge set by the FIFA Innovation Program, gaining the EPTS FIFA Quality certificate.

About CityPlay

Using their partnership with Manchester City, Playermaker also released ‘CityPlay’ that combines Playermaker technology with Manchester City’s Player development methodology.

The app is designed to help your child develop and involves many interesting features that can keep parents or coaches on top of their performances like never before.

Measuring over 25 metrics, CityPlay provides the most relevant data for creating training programs, benchmarking performance and tracking progress. With the metrics that matter you can set goals, measure progress, analyse performance and improve easier and faster.

There is also an option to watch personalised in-app videos from Manchester City coaches and experts to help accelerate your child’s progress.

How it works:

6-Axis Motion Smart Sensors

Built with a gyroscope and accelerometer that samples movement events at 1000 times/sec, which allows the measurement of every micro-movement, including impact with the ground, with the ball and the rotation of each foot.

Strong but seamless straps

Two waterproof sensors (L+R) located inside the durable silicone straps, suitable for all playing conditions. The straps comes in 2 sizes (M / L), to fit kids adults, women and men alike.

Training Highlights

Tracks 15+ football specific metrics including touches, total distance, kicking power, sprint distance and intense turns.

This helps users examine their training performance using the different metrics to help them improve for matchday.

Match Skill Scores with others worldwide

There are three Match Score Factors: Age, Gender and Position.

Scores range from 40-99 for each skill. A score of 99 indicates your performance placed in the top 5% of your segment, while a score of 40 indicates the same, but for the bottom 5%.

This allows players to compare their statistics and scores in each metric with others in the same category to suggest where the player needs the most improvement.

Proprietary Rating System

An objective skills rating system, that covers both physical and technical abilities, obtained during
real world scenarios of match play.

1. Objective, AI-based measurements of both physical and technical skills
2. During in-game situations, without interference
3. Developed using global age and gender benchmarks

Other Features

  • Requires no infrastructure, Wi-Fi or GPS signal to collect data
  • Bluetooth operated Device to sync the data
  • Track your progress over time using trends of past stats that have been recorded

Sky is the limit for Playermaker’s device, and the technology can certainly be adapted in other sports, however the company is currently focusing on maintaining its excellent growth in football.

As the company has expanded in the football industry, it is providing the world stage with incredible innovation that can help clubs of all levels with talent identification, analysis and tactical insights.

The company is yet to partner with an A-League club and there is a huge opportunity for a club in Australia to enhance their data tracking and analysis systems.

As the league starts to prioritise talent identification and player development over the influx of failed marquees, using this technology is a perfect way to improve in that aspect and delve deeper to potentially produce more talented Australian footballers.

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Community Spirit Shines on AFC Grassroots Football Day 2026

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

Geelong Regional Football Hub vision one step closer to reality

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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