As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the …
Nike and FA reveal Socceroos kit ahead of 2026 FIFA World Cup
As the lastest collaboration between Football Australia and Nike, the 2026 National Team collection is testament to a partnership spanning …
TX Football Partners with Powergoal Academy to Drive Elite Player Development
TX Football, Australia’s home‑grown football performance brand, today announces a strategic partnership with Powergoal Academy, an elite player development program …
TX Football Unveils New 2026 Kit Range in Partnership with Corio Soccer Club
TX Football has unveiled its 2026 kit range in collaboration with Corio Football Club, marking a partnership that combines tradition, …
TX Football Powers New Era For Plenty Valley Lions With Striking 2026 Kit
Plenty Valley Lions have reinforced their commitment to performance, identity, and club tradition, unveiling a bold new partnership with TX …
Weekly update: NPL partnerships surge ahead of season kick-off
Read here for this week’s update on all the recently-announced partnerships across the NPL. NPL VIC: George Cross FC: Shaun’s …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
TX Football Forges a Deal with Springvale White Eagles FC
Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.
Football Victoria Teams Up with New Balance and Belgravia Apparel
Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.
TX Football and Dallas City FC Accord Revealed for 2026
Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
South Hobart FC Unveil Mason Merino as 2025 Sponsor
South Hobart Football Club have officially announced via social media that Mason William Merino will become the club’s front-of-shirt partner …
Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values
Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.
South Ave Joins Adelaide United for Upcoming Season
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for …
Scalzo and Wilks Join Marconi Stallions as Back of Shorts Sponsor
Scalzo & Wilks Group are involved in many projects across New South Wales, ranging from residential, commercial, aged care facilities, educational, and industrial projects.
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Wellington Phoenix and OPPO Extend Deal into Fifth Season
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
Victory and Skechers Renew Two-Year Deal
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
Brisbane Roar Strengthens Ties with Cannon Logistics
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Brisbane Roar secures sleeve sponsorship with Focus Construct
Brisbane Roar has announced a new two-season agreement with Focus Construct Pty Ltd, which will see the Queensland-based company join …
Casey Comets FC Secure Winning Look with TX Football
Tradex Co Football is excited to team up with Casey Comets Football Club as their official teamwear partner for the 2026–2028 seasons.
Manchester City, Puma sign $2.06 billion record kit deal
Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most …
Adelaide United extends partnership with Kite Property
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Wellington Phoenix unveil Dynasty Sport as new apparel provider
Wellington Phoenix has entered in a fresh partnership with Dynasty Sport, marking the beginning of their role as the club’s official apparel partner from the 2025/26 A-Leagues campaign.
Central Coast Mariners and O’Neills sign multi-year deal
O’Neills has secured a multi-year agreement to supply official merchandise and kits for the Central Coast Mariners FC.
Newcastle Jets team up with new balance in three-year deal
Fresh kits, bold ambitions, and a powerhouse partnership — the Newcastle Jets have just signed a game-changing deal with global sportswear giant New Balance. Find out what this means for the club’s future on and off the pitch!
Real Madrid and Louis Vuitton Unveil Stylish New Partnership
Real Madrid has officially partnered with world-renowned French fashion house Louis Vuitton, announcing on Friday a new agreement that will …
Tradex Co Sets a New Standard in Football Innovation and Design
Tradex Co Revolutionises Football with Groundbreaking Innovation and Unmatched Design!
Off the Pitch Podcast: Shah Ali Rajput on Tradex Co football apparel
Off the Pitch Podcast Exclusive: Shah Ali Rajput Unpacks How Tradex Co Is Revolutionising Football Apparel in Australia
Lechia Gdańsk secures LV BET as new front-of-shirt sponsor
Lechia Gdańsk Lands Major Shirt Sponsor After Two-Year Drought — Is This the Comeback Fans Have Been Waiting For?
TSG Hoffenheim extends partnership with SAP until 2030
TSG Hoffenheim and SAP just inked a game-changing deal — discover how this powerhouse partnership is redefining football through cutting-edge tech and bold ambition.
Chelsea FC Women Renews Partnership with Škoda UK
Škoda’s Game-Changing Partnership with Chelsea FC Women: The Brand’s Biggest Move Yet in Women’s Sport
River Plate Secures Major Deal with Betano
You Won’t Believe Who River Plate Just Signed as Their Main Sponsor – A Game-Changer for Argentine Football!
Brisbane Roar-ZECO sign deal to supply NPL program
Brisbane Roar has announced a new partnership with ZECO, a leader in football sportswear, to support the club’s National Premier …
Celtic-Adidas Renewed Deal for Quality Kits
Discover the renewed partnership between Celtic FC and adidas!
New Balance named Atalanta BC’s Kit Sponsor from 2025/26
Atalanta’s bold new kit deal with New Balance promises global reach, fresh designs, and major moves in European football. Here’s what’s coming in 2025!
AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season
AS Monaco just dropped a game-changing deal—Mizuno enters Ligue 1 for the first time, and fans can expect bold new kits and global impact starting 2025/26!
Kappa named new apparel partner for Football Victoria
Football Victoria Teams Up with Iconic Italian Brand Kappa in Game-Changing Partnership!
PFA Teams Up with UK’s Green Football Weekend for Kit Sustainability
PFA Teams Up with UK’s Green Football Weekend for Massive Kit Recycling Push!
Yoomeedoo Tracker for Better Player Performance
Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work …
SGM-TCK Partnership Enhances Youth Sports Events
Discover the exciting partnership between Sports Group Melbourne and TheCoachKart!
Steadfast Supports CCM Women’s A-League Team
Steadfast Group has enhanced its partnership with the Central Coast Mariners (CCM), becoming a Premier partner of the club. First …
Bayer 04 Leverkusen welcomes New Balance as new kit sponsor
Bayer Leverkusen joins forces with New Balance. When will the partnership kick off?
Nike and Football Australia partner with First Nations artist Reko Rennie for kit design
Australia’s Football Team Drops a Game-Changing Kit—Designed by This First Nations Artist!
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
Mariners partner with ASICS to boost performance and community
The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s …
ASICS confirmed as Macarthur Bulls FC footwear partner
World leaders ASICS have partnered with Macarthur FC. What innovations will they bring to the club?
FC Barcelona’s $2.76B Nike deal: Game-changer or gamble?
Inside Barcelona’s Record $2.76 Billion Nike Deal: Game-Changer or Risky Gamble for the Future?
How to care for your PUMA Pro Performance Kit
Why Your Puma Club Jersey Is More Than Just Sportswear – It’s a Badge of Pride!
Macarthur FC and Kelme extend deal for three more seasons
Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club’s official apparel partner …
AC Milan and New York Yankees unveil exclusive lifestyle collection
AC Milan and the New York Yankees, two of the most famous sports teams globally, have teamed up to launch …
Adelaide United confirmed a new deal with 1KOMMA5° Australia
Adelaide United confirmed a new partnership with 1KOMMA5° Australia, a global leader in decarbonisation and renewable energy, specialising in solar …
Macarthur FC confirmed two-year deal with Purple Cow Industries
Macarthur FC has confirmed a new two-year collaboration with Purple Cow Industries, a leading waste management company. As part of …
Mariners name Polytec as front shirt sponsor for next five seasons
The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ …
Melbourne Victory and Dulux enter their 20th season as a team
Melbourne Victory has confirmed that Dulux will be extending its partnership for a further season as the pair enters its …
Perth Glory confirm DrimTel as sponsor for ALM coaching staff
Perth Glory confirm that DrimTel will be both the major sponsor of the club and the A-Leagues Men’s Coaching Staff …
Brisbane Roar confirm multi-year apparel deal with Cikers Australia
Brisbane Roar confirmed a multi-year deal with Cikers Australia to become the club’s new Apparel Partner, leaving behind New Balance …
German football ends 70 years with Adidas for Nike deal
The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from …
Feyenoord secure record shirt sponsorship deal with MediaMarkt
German electronics retailer MediaMarkt will become the new shirt sponsor of Dutch club Feyenoord for the 2024-25 season in a …
RB Leipzig confirm long-term deal with Puma
RB Leipzig has locked in a 10-year partnership with Puma to be the Club’s kit supplier from July 1, 2024 …
BMO becomes official jersey sponsor for LAFC
LAFC and BMO confirmed an expansion of their multi-year partnership, unveiling BMO as the Club’s “Official Jersey Sponsor” on the …
Al Nassr and Adidas sign multi-year kit deal
Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …
Zondacrypto becomes Juventus’ Crypto Exchange Partner
Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner. The Zondacrypto logo …
Adelaide City FC boosted by major sponsorship with Chemist Warehouse
Sleeping giants of Australian football, Adelaide City FC, have secured Chemist Warehouse as its major sponsor for the upcoming 2024 …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Brisbane Roar add Teski Cleaning as Silver Partner
Brisbane Roar have collaborated with professional cleaning company Teski Cleaning as the club’s official Silver Partner and back-of-shorts sponsor for …
Central Coast Mariners choose Anytime Fitness as Back of Shirt sponsor
Central Coast Mariners have included Anytime Fitness as the Official Back of Shirt sponsor for all remaining A-League Men’s matches …
Adelaide United teaming up with TML Transport for 2023/24 season
Adelaide United are in a collaboration with major South Australian line-haul provider TML Transport. With this new partnership, TML Transport’s …
AS Monaco’s major shirt sponsor replaced by APM
AS Monaco has recruited notable fashion jewellery company APM Monaco as its new principal partner, ending the local Tourist & …
Nike Pacific Brand Director Nick Atkinson: “We have so much equity and history to elevate women’s sport”
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew …
Workplace Law the exclusive partner of Melbourne City A-League Women’s team
Melbourne City FC have recently announced that Workplace Law will be the club’s new exclusive partner of the A-League Women’s …
Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons
Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become …
Sydney FC in major partnership with Navarra Venues for 2023/24 season
Sydney FC have signed a major partnership with Navarra Venues, one of Sydney’s leading event, hospitality and catering specialists. This …
Sydney FC and Carma together for another season in A-League Men’s and Women’s
Sydney FC has announced a one year renewal of their major partnership with Australian online used car dealership Carma. This …
Steadfast Group back again for the Mariners in Liberty A-League
Central Coast Mariners have extended their current partnership with Steadfast Group to support the return of the Mariners’ Women’s A-League …
Adelaide United remains with Kite Property for Liberty A-League
Adelaide United have announced a season long deal extension with leading property development and sales company, Kite Property. Kite Property …
Melbourne City FC lock in multi-year deal with Nostra Homes
Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, …
Brisbane Roar and Ausenco continue for a third Liberty A-League season
Brisbane Roar have announced an extension with current Platinum Partner and front-of-shirt sponsor, Ausenco, to continue as sponsor of the …
Melbourne City FC grows existing deal with Asahi Super Dry
Current A-League Men’s premiers Melbourne City FC have announced a major extension with Asahi to allow the global beer manufacturer …
Central Coast Mariners announce significant apparel deal with Cikers Australia
Central Coast Mariners have announced an agreement with apparel company Cikers Australia for at least the next two seasons and …
Western Sydney Wanderers and Adidas ink significant three-year deal
Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas. This …
Athletic Club and Castore forge dynamic deal with tradition and innovation
Athletic Club Bilbao, one of Spain’s most esteemed football clubs, has embarked on an exciting journey of collaboration with Castore, …
Kappa collaborates with Football Tasmania as official apparel sponsor
Football Tasmania has announced a partnership with international sports apparel brand Kappa for the next three years. Under this agreement, …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Northcote City releases 2023 kits alongside Armadura
Northcote City has confirmed the home and away kits for 2023 alongside apparel provider Armadura in the latest instalment of …
Green Gully and Kappa showcase new kits for 2023 season
Green Gully has revealed their playing strips for the 2023 NPL Victoria men’s season, which resumes this weekend. Kappa, alongside …
South Melbourne FC gets a fresh look with Kappa
South Melbourne FC has revealed its playing kits for 2023 across men’s and women’s. The designs by SMFC Media were …
Emirates continue to back AC Milan with increased deal
Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the …