Altona East Phoenix SC Makes Deal With The Eye Labs

Altona East Phoenix Soccer Club have announced a partnership with local business, The Eye Labs.

The Eye Lab is an eyecare and designer prescription provider who specialise in diagnosing and treating dry eyes with personalised care plans to relieve irritation, redness, and inflammation.

The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.

The company wanted to partner with Altona East SC to help increase community understanding around: eye health, children’s eye health, some misconceptions regarding when to see an optometrist and what an optometrist does.

The Eye Lab Founder and Principal Optometrist, Vic El-Khoury stated the Newport branch will try and achieve eye care awareness through more social media engagement, workshops with the club and information sheets for players and parents.

“We find that partnering with local clubs is both a very fulfilling way to give back to the local community, increases general awareness of our clinic and improves community engagement around the importance of eye health,” he said to Soccerscene.

“The main benefit is to promote eye health.

“It will strengthen our connections to our patients and families that already visit us. We have since found out that some of our patients and friends already play for Altona East, which was something nice to see.”

Eye Coordination In Football

In any sports, and everyday life, eye coordination is paramount to the safety of the player and everyone around them.

The process of what a player sees, how they react, and their awareness of their surroundings.

Footballers can enhance their eye health with vision training and regular eye checks with companies like The Eye Lab.

Vision training also helps improve how the brain processed visual information, using tests like peripheral awareness, depth perception, eye tracking, focus and attention, and visual reaction speed.

Footballers can also use drills like trapping high balls, passing while under match-day-like pressure, and how to angle the ball when kicking can also help train eye coordination.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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