Adelaide United Extends Partnership With Speed Queen

Bennett Perry31/10/2025 5:55 am30/10/2025

Image Credit: Adelaide United

Adelaide United have announced the extension of its partnership with US-born company Speed Queen as the club’s Back-of-Shirt Partner for the A-League Women’s team during the 2025/26 season.

Speed Queen is an American is a laundry machine manufacturer which prides itself on their durable, high-performance residential and commercial products used by Australian around the country.

The renewed partnership will see Speed Queen’s branding displayed on the back-of-shirt of both the home and away Women’s kits throughout the season, continuing both parties’ commitment to elevate the game.

Speed Queen Marketing and Sales Manager, Mark Stathakis stated the company is delighted to continue the partnership with Adelaide United’s A-League Women’s team.

“Supporting women’s football in South Australia aligns perfectly with our brand values of resilience, reliability, and performance. We’re excited to see the team continue to grow and achieve great things this season,” he said via press release.

Adelaide United Chief Executive Officer, Nathan Kosmina also remarked the club was thrilled to continue building on its partnership with a brand that mirrors the team’s commitment to excellence.

“Speed Queen has been a fantastic partner for our A-League Women’s team, and we’re proud to continue this partnership into the new season,” he said via press release.

“Their brand values – performance, quality, and consistency – reflect the very traits we see in our players and our Club.

“It’s an exciting time for women’s football in South Australia, and having the support of partners like Speed Queen helps us continue to grow the game.”

Since 2022 when the partnership first began, Speed Queen’s ongoing support has assisted the A-League Women’s team to excel in their sport, including building momentum withing their fanbase and play.

The partnership has also emboldened the increased awareness and strength of women’s sports in both South Australia and the country as a whole, especially in football.

In a landscape of meaningful investment in women’s sport in football, in all divisions, it is more important than ever companies like Speed Queen continue to support and stand as an example of purpose-driven partnerships with clubs.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Northern Motor Group joins FV as Official Automotive Partner

Patrick Irving14/04/2026 7:25 am14/04/2026

Image credit: Football Victoria

In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the next three years, ushering in a new partnership driven by local identity.

Built in Victoria

The alliance betwen FV and Northern Motor Group stands as the latest locally-backed partnership in Victoria’s football landscape.

Furthermore, FV Executive Manager of Commercial, Chris Speldewinde, outlined why a connection with Northern Motor Group is an exciting step forward for the organisation.

“Northern Motor Group are one of the biggest and most respected automotive businesses in Melbourne and we look forward to working with them as our official automotive partner,” Speldewinde explained.

“It’s been an exciting offseason here at FV, with several key partnership signings coming on-board, and we are thrilled to welcome Northern Motor Group to the family.”

This season, partnerships within the Football Victoria pyramid have highlighted immense support from local businesses. With shared identity, values and commitment to the community, partnerships like this are set-up for success.

What the partnership will bring

The three-year partnership will look to provide Melbournians and FV staff with a range of benefits, from vehicle access to offers including:

2-years free servicing
$500 cash back
$500 worth of accessories

Thus, the partnership will look to help locals and participants across FV, reflecting both parties commitment to giving back to the community.

“As enormous supporters of football in Victoria, signing on as Football Victoria’s official automotive partner is something we are very proud of,” said Northern Motor Group Dealer Principal, Nick Soklev.

“For over 40 years, we have been helping Melbournians find the car that is right for them, and we look forward to welcoming he Victorian football community to our dealerships.”

Final thoughts

Helping the community, providing exceptional service and creating a welcoming environment – the common values shared by both parties.

For FV and all its participants, Northern Motor Group can be the driving factor which propels football in Victoria to new standards in the years to come.