AC Milan partner with leading energy company ENEOS

Matthew Badrov11/08/2021 5:55 am10/08/2021

Japanese energy company ENEOS have been announced as the new Official Motor Oil Partner of historic Serie A side AC Milan in a multi-year deal.

The decision to partner with a world-renowned and successful major football club like AC Milan is a testament to ENEOS’ strong belief in investing heavily in developing sales of its premium motor oil products in Europe, who have done so in the continent for more than 10 years.

AC Milan and ENEOS will join hands in a collaboration dedicated to energy, innovation, performance and passion – all attributes that both brands have in common and that can be recognised in all aspects of their excellent achievements in their respective fields.

AC Milian Chief Revenue Officer Casper Stylsvig acknowledged that the partnership with ENEOS aligned with AC Milan’s strategic vision.

“Energy and Innovation are the two key words for this partnership. The ENEOS brand symbolises among others Energy and Innovation and those two words summarise perfectly what AC Milan is all about on the off the pitch,” he said.

“In fact, whilst off the pitch we pride ourselves in being one of the most innovative football clubs, always paying attention to the latest trends, on the pitch our players, both of our men’s and women’s team, play every single game with energy, always striving for success.

“We are truly proud to welcome ENEOS to our family of partners.”

Managing Director of ENEOS Europe, Mr. Shinji Oka, expressed great satisfaction upon the announcement of the partnership.

“ENEOS has always been active in supporting sports through sponsorships. We have seen partnerships in motorsports, basketball and other football clubs, but we believe this partnership represents a big leap for us,” he said.

“Partnering with a Club that has made the history of football in Italy, Europe and across the globe will make ENEOS popular among all European football fans, reaching a wider audience and enhancing our brand awareness.

“We are very happy that ENEOS and AC Milan can begin together this new journey, as a winning formation.”

Previous ArticleFootball Coaches Australia presents ‘The Football Coaching Life Podcast’ S2 Ep 6 with Heather Garriock interviewing Gary ColeNext ArticleFootball Victoria CEO Kimon Taliadoros: “We have a demand for playing football exceeding the ability to provide opportunities”

Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.