Everton sell women’s team in groundbreaking PSR move

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Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment and boost financial flexibility.

The deal sees Everton Women and the iconic stadium sold to a company controlled by club owner Dan Friedkin. Roundhouse Capital, the investment vehicle used by Friedkin to acquire Everton in December, is now listed as the owner of Everton Women Football Club Limited, according to documents filed with Companies House.

The transaction, which has been ratified by the Premier League as fair market value, will count as revenue in the men’s team’s accounts, helping the club remain within the Premier League’s Profitability and Sustainability Rules (PSR). It also frees up financial headroom to support the club’s broader football operations.

Considering Everton’s recent struggles with PSR, including two separate point deductions in 2023/24, this is an intelligent business decision that is just within the rules.

Capacity at Goodison Park will initially be set at 20,000 for Women’s Super League matches, with potential for expansion. Renovations are already underway to ready the ground for the new season, which kicks off with a Merseyside derby at Anfield on 7 September.

While Roundhouse Capital intends to retain a majority share, the move is aimed at making Everton Women more appealing to external investors, particularly in the United States, where women’s football is experiencing rapid growth.

This follows a similar model to Chelsea, who earlier this year sold an 8% stake in their women’s team to Reddit founder Alexis Ohanian, valuing the club at $491 million (£240m). Both teams are majority owned by American investors.

This marks the first full ownership transfer of its kind in the Premier League and could become a blueprint for other clubs looking to unlock financial value from their women’s teams.

Selling the women’s side creates a smart financial lever for clubs needing to meet PSR regulations or raise funds for transfer market activity.

As women’s football continues to grow commercially, this type of structure could soon become more common across the Premier League and across the other top European leagues.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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