Majestri has become a game-changer for grassroots football clubs across Australia, streamlining administration and helping volunteer-run organisations operate like professional outfits.
By simplifying registrations and various forms of communications – Majestri has the ability to empower clubs and make local football more sustainable and scalable from the ground up.
The Majestri product includes a major innovation functionality for users, ‘Sponsor Roulette’, which gives sponsors of grassroots clubs a ton of added exposure and value.
On Episode 10 of Soccerscene’s Off the Pitch Podcast, Andrew Holman detailed how local business sponsors can benefit handsomely from clubs who utilise Majestri.
“I just always thought when I look at club websites, including our own, (Majestri has a website component) and I just would see those blankets of sponsor logos on the side,” he said.
“There’s probably some minor search engine benefit with that, just by links appearing there – but if someone’s looking at it, every single sponsor is competing for attention with you.
“So, the gaudiest logo is normally the one you end up looking at.
“The feeling was that sponsors shouldn’t be competing with each other.
“So it came to (when I was paying an email bill for Majestri and realized that we send hundreds of thousands emails a month) that the real value is in the footer of those emails that clubs are sending to members.
“It’s not like the auto signature logo footers there that’s got everyone again – it’s the exclusivity – which is valuable to brands.
“So, Sponsor Roulette was the idea that sort of came out of that realisation where you can set up your sponsors and assign them a weighting and when you send any email out from the systems…we use those roulette weightings to pick a club at random, as random as software can get and then put like a promotional footer, which is just that brand.
“So, they’ve got that exclusive one-on-one with each club recipient, where it’s reinforced that this is your club sponsor.
“They may have certain deals going on at a time where you can get discounts if you’re a club member, but it’s that exclusivity, which is the value and that’s what Sponsor Roulette gives.
“I think that gives clubs a lot more leverage when talking to sponsors, because we also track the statistics as well of how many impressions and how many click-throughs they get, which is much more concrete when talking about actual eyeballs on your brand, rather than what I see is like a vague terminology about ‘we’ll promote you on our social media and stuff like that’.
“This is measurable.”
To listen to further extracts of the Soccerscene podcast on Majestri, click here.
