Prematch: Revolutionising grassroots European football

Prematch football

Hailing from Germany, Prematch is a groundbreaking all-in-one football platform for grassroots leagues expanding rapidly across Europe.

Prematch is a social data platform designed to connect grassroots football fans, players, clubs and leagues, providing each with an unprecedented level of professional information.

Launched in August 2022 to a purely German market, Prematch has demonstrated significant growth. The Prematch app has attracted users from 98% of all German teams across the football pyramid and has now expanded into the United Kingdom.

The Prematch App

As an app specifically designed for the grassroots and amateur level, Prematch offers a uniquely new experience with its world class features.

Market Value Profiling

Once a user has created an account they will be prompted to create a player profile, from here they can use this to evaluate their market value on Prematch’s internal market evaluator. Mimicking real world transfer markets, Prematch will variably adjust a player’s value depending on how they perform each match. The platform achieves this via a points system, with more points resulting in a higher market value. Players earn points depending on the stats they accrue from a game, incentivizing them to perform the best they can to boost their market value.

Additionally, Prematch users can browse through their league’s or team’s player profiles, allowing them to see which players are deemed the best or those that are on a hot streak.

News and Information Across the Football Pyramid

The driving principle of Prematch’s work is to cater towards the grassroots footballing leagues which are often ignored by other footballing technology companies, thus the Prematch platform provides news and information across each level of the football pyramid.

Working across a number of different categories, Prematch not only delivers simple news about game results but also offers fast coverage of transfers and football events.

To ensure fans never miss out on what they need to know, Prematch has inbuilt customisable push notifications. Users can decide what players, teams or leagues they want to be notified about, and can even alter the style of notification for each preference.

However, where Prematch truly outshines its competitors is through its Prematch Facts. Here, teams receive power ratings measuring their qualities in star rankings across a number of different categories. Through Prematch Facts teams are also profiled on their style of play, granting coaches and players the ability to prepare for upcoming games in a far more extensive manner than ever before.

Conclusion 

It is an understatement to say that Prematch has been a success, with the company flourishing vibrantly in its short lifespan. The German organisation has not only amassed a widespread trusted audience within its home nation but has gained a number of high-profile supporters which will embolden it as it grows internationally.

Chief among these supporters is the beloved ex-Mainz, Dortmund and Liverpool manager Jurgen Klopp, famed for winning titles with his frenetic style at the latter two clubs. Together, Klopp and his family have supported Prematch’s move into the UK with great effect, boosting the app to second place in the Apple App Store’s sport category for apps.

Additionally, Prematch has cemented itself on the footballing market through key partnerships with renowned brands. A major partnership with German sportswear giant Adidas early last year signaled how significant Prematch had become, while another partnership with American sports drink company Gatorade for a brand-new sponsored Gatorade Team of the Month feature on the Prematch platform has boosted engagement, with up to 42,000 nominations within a month.

As Prematch continues to march on, the organisation remains committed to supporting grassroots football across Europe, with the hope of providing services to all of Europe’s 190 million footballers.

For more information on Prematch, visit their website.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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