South Melbourne sign record agreement with CF Capital

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Image provided by South Melbourne FC

National Premier Leagues Victoria side South Melbourne FC have announced CF Capital as a Major Principal Partner for the next two years.

The six-figure sponsorship agreement is the largest single sponsorship in the history of the side. The partnership is a vote of confidence in South Melbourne FC both on and off the football pitch.

The news comes at a significant time particularly with Football Australia setting a placeholder for a prospective national second division in the 2022-23 Domestic Football Calendar.

CF Capital is one of the leading funds management firms in Australia with expertise in a range of asset classes including real estate development, equity, investment and credit.

CF Capital joins a group of high calibre club sponsors from the finance and investment industries and will leverage the relationship with South Melbourne FC to further develop their network.

Investment Director Paul Chiodo together with his leadership team represented CF Capital at the 2022 Jersey Night where they provided further direct support for South Melbourne’s Men’s, Women’s, Blind and Powerchair teams.

South Melbourne FC President Nicholas Maikousis welcomed CF Capital to the club saying in a statement released by South Melbourne FC:

“I’m proud to have Paul Chiodo and CF Capital join South Melbourne FC as the clubs Major Principal Partner. Their commitment represents the largest sponsorship in the history of the club. The six-figure annual agreement represents trust in the South Melbourne brand, its values and its approach to aspirational success and achievement. Paul and his leadership team have been impressed with our community diversity and engagement. They have pledged to directly support our All Abilities Programs.”

South Melbourne FC members and supporters will become familiar with the CF Capital brand around Lakeside Stadium, with signage featuring the logo prominently for the livestream audience in front of the Clarendon Corner. As the side’s Major Principal Partner, CF Capital will also be involved in corporate events and functions.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Northern Motor Group joins FV as Official Automotive Partner

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Image credit: Football Victoria

In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the next three years, ushering in a new partnership driven by local identity.

Built in Victoria

The alliance betwen FV and Northern Motor Group stands as the latest locally-backed partnership in Victoria’s football landscape.

Furthermore, FV Executive Manager of Commercial, Chris Speldewinde, outlined why a connection with Northern Motor Group is an exciting step forward for the organisation.

“Northern Motor Group are one of the biggest and most respected automotive businesses in Melbourne and we look forward to working with them as our official automotive partner,” Speldewinde explained.

“It’s been an exciting offseason here at FV, with several key partnership signings coming on-board, and we are thrilled to welcome Northern Motor Group to the family.”

This season, partnerships within the Football Victoria pyramid have highlighted immense support from local businesses. With shared identity, values and commitment to the community, partnerships like this are set-up for success.

 

What the partnership will bring

The three-year partnership will look to provide Melbournians and FV staff with a range of benefits, from vehicle access to offers including:

  • 2-years free servicing
  • $500 cash back
  • $500 worth of accessories

Thus, the partnership will look to help locals and participants across FV, reflecting both parties commitment to giving back to the community.

“As enormous supporters of football in Victoria, signing on as Football Victoria’s official automotive partner is something we are very proud of,” said Northern Motor Group Dealer Principal, Nick Soklev.

“For over 40 years, we have been helping Melbournians find the car that is right for them, and we look forward to welcoming he Victorian football community to our dealerships.”

 

Final thoughts

Helping the community, providing exceptional service and creating a welcoming environment – the common values shared by both parties.

For FV and all its participants, Northern Motor Group can be the driving factor which propels football in Victoria to new standards in the years to come.

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