Pixellot sign revolutionary partnership with Pitchero

Matthew Badrov02/07/2021 6:30 am02/07/2021

Pixellot, the world’s leading provider of AI-Automated sports production solutions, in tandem with Pitchero, the online sports network, have announced a milestone partnership.

After carefully reviewing Pixellot’s end-to-end solutions, Pitchero will promote and integrate video into its all-encompassing platform for clubs, teams, leagues, and associations.

Pixellot offers players, supporters, club officials and scouts access to a fully automated, video capturing solution, that has rich features for engagement and coaching alike.

One of the main products which will help clubs is Pixellot Air, the portable solution that enables clubs to record their games and enjoy a high-quality video experience including an automated virtual camera operator and editing tools. In addition, coaches will enjoy a range of professional video analysis tools to improve team and player performance.

Pixellot CEO Alon Werber was delighted to secure a partnership with Pitchero, especially due to their significant contributions to sporting clubs.

“We were very impressed with the system that Pitchero developed for sport clubs,” he said.

“With the addition of Pixellot’s capabilities in video production and delivery, including streaming platforms and coaching tools, Pitchero will be able to offer a truly all-inclusive system for club management with all the bells and whistles.”

“Pixellot’s similar vision and end-to-end video solutions make it easy to integrate with Pitchero’s solution sets” said Mark Fletcher, CEO Pitchero. “Grassroots sport has room for a single winner. After carefully surveying the market, we feel that Pixellot, with their rich portfolio of products and immense global experience, is the right partner to move forward with.”

Pixellot’s vast experience in providing cost-efficient professional coverage for lower semi-pro and amateur leagues, youth, women’s and amateur sports has made it the solution of choice for thousands of sports organisations and governing bodies, teams and leagues around the world. It’s award-winning, AI-automated technology is installed in 15,000 thousand venues that stream over 80,000 games per month.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.