Terry McFlynn: “I’d like to see clubs have stand-alone facilities”

Terry McFlynn played over 200 games for Sydney FC, second only to Alex Brosque. After retiring from the game, he joined the staff at Sydney FC before heading west to be Perth Glory’s football operations manager, and he is also a Executive Committee member of Football Coaches Australia. Terry spoke to Soccerscene about his career, how the A-League has improved and where it can continue to grow.

Q. How did you become involved in football?

McFlynn: “Well, obviously it was back when I was living in Northern Ireland. I was an avid watcher of the game, and my uncle Mark who was a big influence on my career all the way through, I’d go visit him and just play on the street. At the age of 12 or 13, he took me to my first team in the next village to where I lived in Swatragh. So I got involved in the game at an early age.”

Q. How did the opportunity to play for Sydney FC arise?

McFlynn: “I left Northern Ireland when I was 15 to go to QPR, and I was there for 5 years. I dropped out of the Football League into Non-League and conference with a few various clubs and ended up with Morecambe, who had just got promoted up to League 1 now. During that period living in London, I met my wife Emma who is an Australian from Perth. She wanted to come back to Australia after being in England for a few years, at that time the A-League was just starting, so I sent an email to all the clubs asking for a trial and Sydney FC was the only team that replied to me and offered me one, so that’s how it all came about.”

Q. What were your impressions of Australian Football after joining?

McFlynn: “I’d come from the conference so I didn’t know what to expect, to be honest. We had a lot of very good players at Sydney FC in season 1, like Steve Corica, David Zdrilic, Ufuk Talay, Mark Milligan, David Carney, Robert Middleby, and then after some time, we signed Dwight Yorke. We had a lot of very established Australian internationals and the standard was high. The coach at the time was Pierre Littbarski with Ian Crook as his assistant, so the intensity of training was very high. We had a fitness coach named Darren Welsh who previously worked in the AFL so the fitness levels were high too throughout the whole group. It was a really pleasant experience when I first joined the club, because of the professionalism, intensity of training, and quality of players I was training with every day.”

Q. Was the challenge of transitioning into a backroom role a challenge?

McFlynn: “It did have its challenges. I was fortunate because four years before I decided to retire I started studying a master’s of coaching education at Sydney University. I was preparing myself for retirement, and life after football. When I finally did retire I had a few different conversations with Scott Moore, the chairman of Sydney FC, and then had a meeting with Graham Arnold. Frank Farina had left the club and he was coming in as the new coach. We discussed life, football, the A-League, we hit it off and Graham offered me a position in his staff. It was difficult initially to make that transition from getting up for over 20 years to the training ground with a focus on a game on the weekend, to just a normal 9-5 job. Even though in football no job in 9-5. I was very fortunate to have people around me to help with that transition. People at the club helped me a lot.

Q. Do you think the A-League has improved in terms of professionalism since season 1?

McFlynn: “Yeah definitely. If you look back at season 1 of the A-League there were a lot of marquee players and younger players, unknowns. Off the field clubs have made a lot of improvement in terms of facilities, they’ve done a great job with the CBA (Central Bargaining Agreement) negotiations in terms of minimum medical standards, travel, and all the other things that add layers to professionalism in what we are trying to achieve. I think the level of coaching has improved, as the A-league has progressed, and the quality of recruitment has improved. We aren’t seeing older European or South American players coming here for a payday, we are seeing the likes of players like Marcos Flores signing for Adelaide, who was unknown, and they come and lift the league upwards. Melbourne Victory with Fred, Milos Ninkovic, Diego Castro at Perth Glory. In terms of professionalism and recruitment, it has improved since season 1. 

Q. Where could it continue to improve?

McFlynn: “I think something that if you ask anyone in around and the Football department of all clubs, its facilities. If we can get to the point where we all have our own stand-alone facilities because I think a lot of the clubs, not just in the A-league but sport in general across Australia, share facilities. I know that is a bugbear for many people in football departments because they don’t have access to gyms, recovery centres, and pitches when you need them. That is something I’d like to see across the board, similar to the MLS, where clubs have access to stand-alone training facilities and stadiums, which contributes to the revenue-raising part of the football business as well.”

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FCA to Host Exclusive Two-Part Goalscoring Workshop Series with Dr Ron Smith

One of Australian football’s most respected coaching minds shares decades of research ahead of the FIFA Men’s World Cup.

Football Coaches Australia (FCA) has announced an exclusive two-part coach education series featuring renowned coach educator and football analyst Dr Ron Smith, offering coaches a rare opportunity to explore the evolving science of goalscoring through the lens of one of Australia’s most influential football thinkers.

The online workshops, scheduled for June 1 and June 8, will examine the historical development, modern trends and future direction of goalscoring in football, drawing on extensive research that formed the foundation of Dr Smith’s doctoral studies.

For FCA, the sessions represent the culmination of more than a year of planning and provide a timely opportunity for coaches to deepen their understanding of attacking play ahead of the FIFA Men’s World Cup.

“Ron’s work on goalscoring has been years in the making and continues to evolve,” FCA President Ian Greener said.

“We felt there was no better time to bring this knowledge to the coaching community than in the lead-up to the World Cup, when coaches around the world will be analysing the game’s best teams and players.”

Across the two sessions, Dr Smith will present findings from his extensive research into goalscoring patterns and trends, examining how the game has changed over time and what coaches can learn from football’s biggest tournaments.

Topics covered throughout the series will include:

  • Historical analysis of goalscoring trends
  • How goalscoring has evolved in the modern game
  • Key patterns identified through Dr Smith’s research
  • Scoring trends across the last six FIFA Men’s World Cups
  • Comparisons between men’s and women’s World Cup tournaments
  • The role of pressing, transition moments and direct play in creating goals
  • Practical coaching implications for improving attacking performance

The two-part structure has been intentionally designed to build upon itself. Session One will focus on the evidence, data and research underpinning Dr Smith’s findings, while Session Two will explore the practical applications and coaching interventions that can emerge from that analysis.

Football Australia has accredited both workshops with one Continuing Professional Development (CPD) hour each, allowing coaches to earn two CPD hours by attending both sessions.

Dr Smith’s coaching and coach education credentials span decades. He has worked extensively with Football Australia, the Australian Institute of Sport and the Socceroos, while also holding coaching roles internationally in Iceland and Malaysia, as well as within the A-League.

His contributions to coach development have helped shape generations of Australian coaches, making this series a valuable opportunity for coaches across all levels of the game.

Event Details

History and Future of Goalscoring – Session One
Date: Monday, June 1, 2026
Time: 7:30pm AEST
Format: Online
CPD: 1 Football Australia-accredited CPD hour

Following the completion of the FIFA Men’s World Cup, FCA is also planning a special panel discussion featuring leading Australian and international coaching voices to analyse the key tactical developments, trends and lessons emerging from the tournament.

Further details regarding that event are expected to be released later this year.

FCA members can attend the workshops free of charge, while guest registrations are available through Eventbrite.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

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