Xero named as FIFA Women’s Football Partner

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FIFA has announced Xero as the latest FIFA Women’s Football Partner in a multi-year agreement which covers the FIFA Women’s World Cup 2023 as well as the 2024 and 2026 editions of the FIFA U-20 Women’s World Cup and FIFA U-17 Women’s World Cup.

Xero, which was founded in New Zealand in 2006, has amassed more than three million subscribers globally through offering small businesses and their advisers access to real-time financial data anytime, anywhere and on any device.

Xero’s partnership category will include small and medium-sized enterprise (SME) business management software, accounting and bookkeeping (AB) practice management software, and SME and AB software app stores.

In what comes as significant news for leading into next year’s Women’s World Cup, Xero will use the partnership to champion women’s football and to further empower women working in small businesses and their communities around the world. As part of the agreement, Xero will also support two FIFA women’s football development programmes: Capacity-Building for Administrators, and Coach Education Scholarships.

FIFA’s Chief Women’s Football Officer, Sarai Bareman:

“We are thrilled to officially welcome Xero on board as a global FIFA Women’s Football Partner under our new commercial partnership structure, which will allow us to maximise support for the women’s game.

“Not only is this a momentous day for women’s football globally, but as a proud New Zealander, I am so excited that FIFA is partnering with a company that was founded in New Zealand. This is a partnership that will accelerate the growing momentum behind women’s football and our ambition to make the game truly global. To have a brand on board that is so passionate about empowering women – and especially one from a co-host of the next FIFA Women’s World Cup in 2023 – is wonderful to see.”

Xero Chief Customer Officer, Rachael Powell:

“We’re very excited to announce this partnership with FIFA and are proud to be a new Women’s Football Partner. Having two great brands come together to champion women in football from the community level through to the world stage is a powerful proposition.

“For women’s football to thrive, the financial viability of clubs at all levels is essential to attract, develop and nurture talent. Put simply, we believe that better numbers off the field will deliver better numbers on the field.

“Together, Xero and FIFA share many goals and important values, driven by a passion and purpose to foster participation and community connections. This global partnership not only gives us a platform for brand visibility around the world, it also provides a fabulous opportunity to create deeper relationships with small businesses and communities that support the growth of the women’s game.”

The first tournament covered under the partnership will be the expanded FIFA Women’s World Cup 2023 that will see 32 teams compete across nine cities in Australia and New Zealand.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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