Women in Football Launches Financial Empowerment Program

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Women in Football (WIF), a leading network supporting women working across the football industry, has teamed up with Evelyn Partners, one of the UK’s top wealth management firms.

Together, they are launching the Women’s Financial Empowerment Program, a ground-breaking initiative aimed at boosting financial literacy and wealth management skills for women in football.

This tailored financial education programme will give WIF members direct access to Evelyn Partners’ expertise in financial planning and investment management. The courses are designed to help women take control of their finances, build their wealth, and confidently plan for the future.

This connection will also generate funding to support WIF’s services, a crucial boost for the non-profit, while broadening the professional networks available to members.

CEO of Women in Football, Yvonne Harrison, highlighted the broader impact of their work and the new partnership.

“As well as supporting employers in the football industry to develop a gender-equal workplace, collaborating with Women in Football can help organisations in other sectors to grow their visibility in and around the game,” she said via press release.

“Our new partnership with the wonderful team at Evelyn Partners is a great example – and most importantly of all from a WIF perspective, it also offers our members access to some of the best-informed financial advice in the business.”

Managing Partner at Evelyn Partners, Adam Osper, who specialises in advising sports professionals, highlighted the ongoing challenges faced by women in the sports industry.

“Women in the sports sector continue to grapple with huge inequalities in pay, training provision and post-professional sport pathways,” she said via press release.

“As women’s sport continues to evolve – bringing increased athlete earnings and greater female representation across the industry – our decision to team up with a variety of major women’s sports platforms, enables us to not only equip players and female professionals with the financial knowledge and confidence they need to manage their money during and after their career but also to provide onward career pathways into the financial services industry.”

This collaboration marks a significant step forward in empowering women in football, providing them with vital financial tools and support to build stronger, more sustainable careers both on and off the pitch.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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