Wellington Phoenix renew deal with IT company Layer3

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Image via PxHere website

Wellington Phoenix confirm that the club have renewed their partnership with the club’s long-standing IT partner, Layer3.

Layer3 specialises in remote work, cloud tools and a modern workplace approach to grow client’s business.

Layer3 manages the IT environments for organisations of all sizes across New Zealand with a focus on strategy-first IT and employee experience.

As part of this sponsorship renewal the company will continue to provide the club with security, storage and strategic IT solutions.

It’s a two-year extension that will see the NZ-based company support both the men’s and women’s teams and have both parties pass the 5 year mark of the collaboration.

Phoenix general manager David Dome described the great relationship between the two organisations and the practicality of Layer3’s services to the club.

“We’re delighted to be continuing our partnership with Layer3,” he said in a statement.

“The whole team at Layer3 are great supporters of the Wellington Phoenix and this extends far beyond IT services.

“Our club is expanding and having state of the art online security, at home or on the road, is imperative for our operations.

“The Phoenix will now be protected literally anywhere in the world.”

Hayden Kirk, Layer3 director shared the same sentiment and expressed excitement about the renewal.

“Layer3 is very excited to reinvest in our partnership with the Phoenix,” Kirk said in a statement.

“Helping the club take their security to the next level with world class, 24/7 protection anywhere in the world is an important step forward.”

Late last year, Layer3 launched a new cloud-based security system with which the Phoenix have since adopted. It gives the club access to services like Cloud Firewall and 24/7 Threat Response, which previously weren’t accessible for small and medium sized businesses in New Zealand.

Layer3 were also made the official matchday partner for the men’s final round A-League match against Macarthur FC at Sky Stadium and will continue their support during a massive final series for the club.

It is always fantastic to see A-League clubs renew partnerships with practical corporate sponsors that benefit the club and Wellington Phoenix continue their strong corporate presence that has been growing rapidly in recent years.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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